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Ear Stretching Kit

Fail

Shoppers spend only $50K a year here, so Ear Stretching Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£50K/yr113K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
66%top-5 click share · 10 brands · 13 sellers

Flapen Score

Ear Stretching Kit against its category

The dotted line is the Fashion average. Past it, Ear Stretching Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Stretching Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ear Stretching Kit 113K times last year and spent an estimated £50K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
4.1%
Market size, estimated
£50Ka year
Peak month
January1.3× the quietest month
Top search term
ear stretching kit67K searches a year

02 · Price

A sale here is worth £10.81.

Listings sell for £10.81 on average, from £4.73 to £20.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.81 that is £1K to £3K a year per listing.

Average price
£10.81under the $15 to $100 sweet spot
Price range
£4.73–£20.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #35 within Novelty Jewellery. It carries 281 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#35in Novelty Jewellery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
281per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ear Stretching Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • vogem48%
  • Huacan15%
  • TBOSEN10%
  • BOOM9%
  • BNXF7%
  • CIZME6%
  • Open — no brand owns it (4 brands, 6%)

Demand

Ear Stretching Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ear Stretching Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ear stretching kit67K/yr
  • ear stretcher15K/yr
  • ear stretchers7K/yr
  • 7mm ear stretcher4K/yr
  • ear gauges stretching kit4K/yr
  • ear stretching4K/yr
  • stretchers4K/yr
  • ear stretcher kit3K/yr
  • stretcher earrings3K/yr
  • stretching kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Stretching Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.24

Hard to know which size is which

the smallest size in the packet is 14G

Quality-Overall25%−0.07

Not the best quality

Material Quality17%−0.04

is just plastic

Love

Stretchability/Expandability/Elasticity31%+3.58

Fine if you want to do a few stretches

Comprehensive expander kit

Perfect to stretch

Quality-Overall23%−0.07

Good quality and price

an all round great quality product

Quality & info

Value For Money18%+0.37

Great value for money

Amazing price

Worth it

Size-Overall11%−0.24

after that it fits and keeps in securely it is easy to use looks great and cheap

very easy to use as well as the jump between sizes r really good

I'm looking forward to the next size

Comfort-Overall6%+0.51

They are very comfy

they're comfortable enough to sleep in

Return

0.7% Return rate 50% Fixable by listing

Size-Overall39%▃██▅█▂

Hard to know which size is which

the smallest size in the packet is 14G

Stretchability/Expandability/Elasticity19%█▁▁▁▁▂
Quality-Overall11%█▁▁▁▁█

Not the best quality

Advertised Vs Actual Product11%▁▁▁▁▁█
Defective Material/Parts11%▁▁▁█▁▃

FAQ

Common Ear Stretching Kit questions

Answered from the same tracked data.