Durag
prices mostly outside the sweet spot ($3.70–$12.56) — Durag doesn't clear our bar today.
Flapen Score
Is Durag profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Durag is a £162K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 43/100.
Durag: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.1% over the last 90 days and 7.6% of searches end in a purchase.
£162K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 9 products
Top Durag products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SHYNE Silky Durag - Black | Perfect for Waves Braids & Locs | Premium Silk Du Rags for Men & Women | Wide & Long Tail | Ultra-Soft & Wrinkle Free Satin | Black Owned Business
- Price
- £6.91
- Rating
- 4.4/5
- Reviews
- 4,110
- Age
- 5y ago
Molain Men 3 Pieces Silk Wave Cap and 1Pcs Silky Durag Caps with Long Tail Headwraps Elastic Durags Soft Breathable Silky Stocking Wave Hair Cap Perfect for 360/720 Waves (Black)
- Price
- £6.16
- Rating
- 3.9/5
- Reviews
- 976
- Age
- 4y ago
Molain Men 3 Pieces Silk Wave Cap and 1Pcs Silky Durag Caps with Long Tail Headwraps Elastic Durags Soft Breathable Silky Stocking Wave Hair Cap Perfect for 360/720 Waves (Black&White&Blue)
- Price
- £6.25
- Rating
- 3.9/5
- Reviews
- 976
- Age
- 4y ago
1 Pcs Silky Durag Cap Long Tail Durag for Men and Women -Perfect for 360 Waves Dreadlocks Silky Satin Durag Fashion Headbands Long Tail Hats Comfortable (Black)
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 480
- Age
- 3y ago
Silk Durag Headband | Wide Strap Satin Wave Wrap for Men and Women Black
- Price
- £3.70
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 2y ago
Trending
90-day click momentumSilk Durag Headband | Wide Strap Satin Wave Wrap for Men and Women Black
- Price
- £3.70
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 2y ago
Samserot 4 Pcs Satin Lined Turban Silky Head Wraps for Men Twist Halo Turban Mens Head Scarf for Hair
- Price
- £12.56
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago
Molain Men 3 Pieces Silk Wave Cap and 1Pcs Silky Durag Caps with Long Tail Headwraps Elastic Durags Soft Breathable Silky Stocking Wave Hair Cap Perfect for 360/720 Waves (Black)
- Price
- £6.16
- Rating
- 3.9/5
- Reviews
- 976
- Age
- 4y ago
SHYNE Silky Durag - Black | Perfect for Waves Braids & Locs | Premium Silk Du Rags for Men & Women | Wide & Long Tail | Ultra-Soft & Wrinkle Free Satin | Black Owned Business
- Price
- £6.91
- Rating
- 4.4/5
- Reviews
- 4,110
- Age
- 5y ago
Royalty Headwear Premium Silky Wave Cap for 360 540 and 720 Waves Silky Durag Headwear Soft Breathable Skullies Beanies for Sleeping Shower (Black)
- Price
- £11.66
- Rating
- 4.3/5
- Reviews
- 1,302
- Age
- 4y ago
Newest
by launch dateSamserot 4 Pcs Satin Lined Turban Silky Head Wraps for Men Twist Halo Turban Mens Head Scarf for Hair
- Price
- £12.56
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago
Silk Durag Headband | Wide Strap Satin Wave Wrap for Men and Women Black
- Price
- £3.70
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 2y ago
1 Pcs Silky Durag Cap Long Tail Durag for Men and Women -Perfect for 360 Waves Dreadlocks Silky Satin Durag Fashion Headbands Long Tail Hats Comfortable (Black)
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 480
- Age
- 3y ago
Sibba 3 Pieces Unisex Satin Silky Wave Caps 360 540 720 Wave Elastic Band Silky Durag Headwear Stockings Wig Beanie Cap Soft Breathable Skullies Beanies Cap for Sleeping Shower Black
- Price
- £4.46
- Rating
- 3.7/5
- Reviews
- 836
- Age
- 4y ago
Molain Men 3 Pieces Silk Wave Cap and 1Pcs Silky Durag Caps with Long Tail Headwraps Elastic Durags Soft Breathable Silky Stocking Wave Hair Cap Perfect for 360/720 Waves (Black)
- Price
- £6.16
- Rating
- 3.9/5
- Reviews
- 976
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
10
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
7%
- ShyneDurags49%
- Molain21%
- JEOPKO7%
- Fabz Beauty6%
- Roman-T5%
- Sibba5%
- Open — no brand owns it (2 brands, 7%)
Durag demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Durag search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- durag181K/yr
- durag silk21K/yr
- silk durag21K/yr
- durag mens28K/yr
- durags11K/yr
- satin durag7K/yr
- do rag mens5K/yr
- mens durag5K/yr
- do rag5K/yr
- black durag7K/yr
What reviews say buyers love and hate about Durag
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good quality”
“Nice fit”
“appears durable”
“As shown”
“Good value for money”
What buyers complain about
87% of reviews“Small”
“Poor quality”
“Do not waste your money - after 1 use they have torn and laddered”
“Don't stretch it”
“Ripped stitching in two places on first use”
Durag return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Durag questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
