Durag

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months

309K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

7.6%

Market size, estimated

£162Ka year

Peak month

December1.3× the quietest month

Top search term

durag181K searches a year

Listings sell for £6.90 on average, from £3.70 to £12.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.90 that is £9K to £10K a year per listing.

Average price

£6.90under the $15 to $100 sweet spot

Price range

£3.70–£12.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

£9K–£10K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #462 within Accessories. It carries 1,128 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#462in Accessories

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,128per listing

Listings tracked

9

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months