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Duck Gifts

Fail

Prices span $3.86–$12.69, mostly outside the sweet spot, so Duck Gifts is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£239K/yr761K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
87%top-5 click share · 9 brands · 21 sellers

Flapen Score

Duck Gifts against its category

The dotted line is the Fashion average. Past it, Duck Gifts is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duck Gifts 761K times last year and spent an estimated £239K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months
761K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
4.0%
Market size, estimated
£239Ka year
Peak month
December6.2× the quietest month
Top search term
duck334K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £3.86 to £12.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £7.84 that is £4K to £6K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£3.86–£12.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #88 within Handbags & Shoulder Bags. It carries 693 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#88in Handbags & Shoulder Bags
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
693per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Duck Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£36K£72K£108K£144K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

9%

  • ViEinkaufen60%
  • JETOP9%
  • STARKET8%
  • eBoutik7%
  • JOYIN5%
  • ootb3%
  • Open — no brand owns it (3 brands, 9%)

Demand

Duck Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Duck Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duck334K/yr
  • ducks208K/yr
  • duck gifts134K/yr
  • duck gift17K/yr
  • duck gifts for women20K/yr
  • duck gifts for kids10K/yr
  • duck stuff9K/yr
  • rubber duck gifts14K/yr
  • duck themed gifts8K/yr
  • ducks gifts8K/yr

Reviews and returns

What reviews say buyers love and hate about Duck Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.03

Bigger than I expected

was 2 short

I have noticed the portions getting smaller

Durability13%−0.06

Glass Broke Quickly

Gap/Hole13%−0.06

They came with holes

Both slippers came with a hole

Leak-Proof13%

Leaking

Brightness/Shine/Glow13%−0.03

dont glow

No glow

Love

Quality-Overall22%+1.97

Good quality ducks

Great Product

Quality

Fun/Entertainment Experience16%+0.82

For having fun while cruising

Fun for kids

Best fun ever

Advertised Vs Actual Product13%−0.05

Exactly as described

Looks just like the picture

Just what I needed

Gifting Purpose12%+1.00

fun gift

given as a gift

A great sharing present

Value For Money12%+0.57

Good value for money

Good value for money

it was so worth it

Return

0.1% Return rate 74% Fixable by listing

Size-Overall50%▆▇▃██▄

Bigger than I expected

was 2 short

I have noticed the portions getting smaller

Advertised Vs Actual Product8%▁▃▁▆▄█
Brightness/Shine/Glow6%▁▁█▇▁▁

dont glow

No glow

Handle Quality6%▁▃▁▁▄█
Color4%▁▁█▁▁▁

FAQ

Common Duck Gifts questions

Answered from the same tracked data.