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Dubbin for Leather Boots

Fail

Demand is soft, at -56.6% this quarter, so Dubbin for Leather Boots is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£71K/yr76K searches / yr
90-day growth
-56.6%search demand this quarter
Competition
72%top-5 click share · 10 brands · 65 sellers

Flapen Score

Dubbin for Leather Boots against its category

The dotted line is the Fashion average. Past it, Dubbin for Leather Boots is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dubbin for Leather Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dubbin for Leather Boots 76K times last year and spent an estimated £71K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-56.6%
Conversion, latest week
13.0%
Market size, estimated
£71Ka year
Peak month
January3.9× the quietest month
Top search term
dubbin for leather boots30K searches a year

02 · Price

A sale here is worth £7.24.

Listings sell for £7.24 on average, from £3.27 to £14.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.24 that is £5K to £7K a year per listing.

Average price
£7.24under the $15 to $100 sweet spot
Price range
£3.27–£14.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #775 within Shoe, Jewellery & Watch Accessories. It carries 2,221 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#775in Shoe, Jewellery & Watch Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,221per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dubbin for Leather Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

65

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Kaps32%
  • Cherry Blossom22%
  • Mountain Warehouse16%
  • Generic10%
  • Gold Label8%
  • Granger's5%
  • Open — no brand owns it (4 brands, 6%)

Demand

Dubbin for Leather Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Dubbin for Leather Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dubbin for leather boots30K/yr
  • dubbin24K/yr
  • dubbin wax7K/yr
  • dubbing for leather boots7K/yr
  • dubin for leather boots4K/yr
  • dubbing for walking boots3K/yr

Reviews and returns

What reviews say buyers love and hate about Dubbin for Leather Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell12%−0.07

smells bad

smell is not very strong

I didn't really want my work boots to smell of perfume

Advertised Vs Actual Product10%−0.03

I can't see it in the product description

Again, not worth the money very small 10 photo is wrong

Moist/Dry7%−0.02

My leather boots were so dry

Peels off when dry

Product Condition7%+0.32

Bought a second time. Very good product used before and bought again.

Hard Feel6%−0.04

Its quite hard

It's rather hard

Love

Quality-Overall24%+0.75

Good quality and easy to apply

As expected, seems to be of good quality, applied to work boots very easily

Excellent Product

Value For Money13%+1.60

Great value for money

Money well spent

Good value for money

Water Resistance12%+0.12

Waterproofing

Fantastic waterproofing

Water repellent

Leather Quality10%+0.93

Brilliant product boots looking good refreshed leather

The leather looks good

Great leather rejuvenation

Advertised Vs Actual Product8%−0.03

Does the job

Does exactly as it says on the tin

Doed what it says on the can

Return

0.1% Return rate 59% Fixable by listing

Color37%▁▂▅▅█▁
Size-Overall11%▁▂▁▁▁█
Value For Money11%▁█▁▁▁▁

the people complaining about the price

pricey

Advertised Vs Actual Product11%▁▃▁█▁▁

I can't see it in the product description

Again, not worth the money very small 10 photo is wrong

Functionality-Overall11%▁▅█▁▁▁

FAQ

Common Dubbin for Leather Boots questions

Answered from the same tracked data.