Dryrobe Kids
soft demand (-55.3% this quarter) — Dryrobe Kids doesn't clear our bar today.
Flapen Score
Is Dryrobe Kids profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dryrobe Kids is a £129K/yr Amazon United Kingdom market (461K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Dryrobe Kids: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -55.3% over the last 90 days and 0.8% of searches end in a purchase.
£129K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 56 products
Top Dryrobe Kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Regatta Kids Spirit Of Adventure Changing Robe - Storm Blue/Leopard Print - 5-9 Yrs
- Price
- £25.72
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 1y ago
Regatta Unisex Kids Waterproof Changing Robe Oversized Fleece Lined Windproof
- Price
- £25.73
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 3y ago
Dryrobe Advance - The Original Long Sleeve Waterproof Changing Robe - Oversized Coat with Fleece Lining - for Beach Cold Water Wild Swimming Surfing - Childs Age 5-9 - Black Pink
- Price
- £106.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Regatta Unisex Kids Waterproof Changing Robe Oversized Fleece Lined Windproof
- Price
- £24.28
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 3y ago
Heatwave Changing Robe Outdoor Long Sleeve Windproof & Waterproof Kids Unisex Robes Hooded Coat For Beach Wild Swimming Surfing Quick Dry Black/Pink 9-13 Years
- Price
- £21.75
- Rating
- 3.7/5
- Reviews
- 39
- Age
- 1y ago
Trending
90-day click momentum
Snuggz Changing Robe Black & Pink Girls Kids L (9-13 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £32.39
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago
OHS Leopard Print Kids Dry Robe Oversized Waterproof Jacket Lightweight Fleece Lining Changing Robe with Hood & Pockets Rain Coat Breathable Boys Girls Clothing for Beach Surfing Outdoor Pink - L/XL
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 4mo ago
Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £30.54
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago
Kids Outdoor Changing Robe for Boys & Girls Long Sleeve Coat Windproof & Waterproof Robe with Hood For Beach Wild Swimming Surfing & Walking Oversized Quick Dry. Juniors. (Age 9-13 Years Navy)
- Price
- £33.80
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago
Gorilla Robes Kids ECO Waterproof Dry Changing Robe Full Zip Black Junior (Age 6-8 years)
- Price
- £64.24
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 2y ago
Newest
by launch dateOHS Leopard Print Kids Dry Robe Oversized Waterproof Jacket Lightweight Fleece Lining Changing Robe with Hood & Pockets Rain Coat Breathable Boys Girls Clothing for Beach Surfing Outdoor Pink - L/XL
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 4mo ago
Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £30.54
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago
Snuggz Changing Robe Black & Pink Girls Kids L (9-13 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £32.39
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago
Trespass Kids Havelock Waterproof Changing Robe - Cherry Camo - 9-13Y
- Price
- £36.77
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 9mo ago
OHS Kids Dry Robe Oversized Waterproof Changing Robe Lightweight Fleece Lining Girls Rain Coat with Hood & Pockets Breathable Waterproof Coat for Beach Surfing Outdoor Pink/Red - Hearts S/M
- Price
- £18.44
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
17 rising
Sellers
35
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
25%
- Regatta38%
- Snuggz10%
- OHS10%
- Dryrobe7%
- Hiturbo6%
- Heatwave Thermalwear5%
Dryrobe Kids demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top Dryrobe Kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids dry robe93K/yr
- dry robe kids42K/yr
- dry robes kids55K/yr
- regatta dry robe kids55K/yr
- kids dryrobe45K/yr
- kids changing robe25K/yr
- changing robe kids24K/yr
- dryrobe kids35K/yr
- kids regatta dry robe14K/yr
- regatta kids dry robe10K/yr
What reviews say buyers love and hate about Dryrobe Kids
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Nice warm coat”
“Good quality and quick delivery y”
“Fits well”
“Great value”
“Great Waterproof Cover Up”
What buyers complain about
74% of reviews“To small”
“Rubbish zipper”
“Bad quality”
“Broke near enough immediately”
“Cheap and thin”
Dryrobe Kids return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dryrobe Kids questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
