Dryrobe Kids
FailDemand is soft, at -55.3% this quarter, so Dryrobe Kids is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £129K/yr461K searches / yr
- 90-day growth
- -55.3%search demand this quarter
- Competition
- 32%top-5 click share · 17 brands · 35 sellers
Flapen Score
Dryrobe Kids against its category
The dotted line is the Fashion average. Past it, Dryrobe Kids is stronger. Inside it, weaker.
Market
The Dryrobe Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dryrobe Kids 461K times last year and spent an estimated £129K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -55.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 461K
- Growth, 90 days vs prior 90
- -55.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £129Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- kids dry robe93K searches a year
02 · Price
A sale here is worth £35.10.
Listings sell for £35.10 on average, from £9.09 to £106.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £35.10 that is £4K to £9K a year per listing.
- Average price
- £35.10inside the $15 to $100 sweet spot
- Price range
- £9.09–£106.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #181 within Boys. It carries 662 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 46%
- Out of stock, average day
- 13.9%
- Average rank
- #181in Boys
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 662per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 0 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Dryrobe Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Regatta Kids Spirit Of Adventure Changing Robe - Storm Blue/Leopard Print - 5-9 Yrs
- Price
- £25.72
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 1y ago

Regatta Unisex Kids Waterproof Changing Robe Oversized Fleece Lined Windproof
- Price
- £25.73
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 3y ago

Dryrobe Advance - The Original Long Sleeve Waterproof Changing Robe - Oversized Coat with Fleece Lining - for Beach Cold Water Wild Swimming Surfing - Childs Age 5-9 - Black Pink
- Price
- £106.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Regatta Unisex Kids Waterproof Changing Robe Oversized Fleece Lined Windproof
- Price
- £24.28
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 3y ago

Heatwave Changing Robe Outdoor Long Sleeve Windproof & Waterproof Kids Unisex Robes Hooded Coat For Beach Wild Swimming Surfing Quick Dry Black/Pink 9-13 Years
- Price
- £21.75
- Rating
- 3.7/5
- Reviews
- 39
- Age
- 1y ago
Trending
90-day click momentum
Snuggz Changing Robe Black & Pink Girls Kids L (9-13 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £32.39
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

OHS Leopard Print Kids Dry Robe Oversized Waterproof Jacket Lightweight Fleece Lining Changing Robe with Hood & Pockets Rain Coat Breathable Boys Girls Clothing for Beach Surfing Outdoor Pink - L/XL
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 4mo ago

Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £30.54
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Kids Outdoor Changing Robe for Boys & Girls Long Sleeve Coat Windproof & Waterproof Robe with Hood For Beach Wild Swimming Surfing & Walking Oversized Quick Dry. Juniors. (Age 9-13 Years Navy)
- Price
- £33.80
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

Gorilla Robes Kids ECO Waterproof Dry Changing Robe Full Zip Black Junior (Age 6-8 years)
- Price
- £64.24
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 2y ago
Newest
by launch date
OHS Leopard Print Kids Dry Robe Oversized Waterproof Jacket Lightweight Fleece Lining Changing Robe with Hood & Pockets Rain Coat Breathable Boys Girls Clothing for Beach Surfing Outdoor Pink - L/XL
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 4mo ago

Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £30.54
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Snuggz Changing Robe Black & Pink Girls Kids L (9-13 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £32.39
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Trespass Kids Havelock Waterproof Changing Robe - Cherry Camo - 9-13Y
- Price
- £36.77
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 9mo ago

OHS Kids Dry Robe Oversized Waterproof Changing Robe Lightweight Fleece Lining Girls Rain Coat with Hood & Pockets Breathable Waterproof Coat for Beach Surfing Outdoor Pink/Red - Hearts S/M
- Price
- £18.44
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
35
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
25%
- Regatta38%
- Snuggz10%
- OHS10%
- Dryrobe7%
- Hiturbo6%
- Heatwave Thermalwear5%
Demand
Dryrobe Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Dryrobe Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids dry robe93K/yr
- dry robe kids42K/yr
- dry robes kids55K/yr
- regatta dry robe kids55K/yr
- kids dryrobe45K/yr
- kids changing robe25K/yr
- changing robe kids24K/yr
- dryrobe kids35K/yr
- kids regatta dry robe14K/yr
- regatta kids dry robe10K/yr
Reviews and returns
What reviews say buyers love and hate about Dryrobe Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To small
Strange sizing
Was too big
Rubbish zipper
Zipper will not work which is the only reason I wanted this
The zip has broken already
Bad quality
Rubbish
Dont expect too high quality
Broke near enough immediately
But only had it for a month
Cheap and thin
Love
Nice warm coat
Nice and Warm
Great for keeping warm
Good quality and quick delivery y
Good quality and true to size
Excellent quality
Fits well
Perfect size with heaps of growing room for my 7year old grandson
Fits well and feels like excellent quailty for the price
Great value
Great for the price
Great value for money
Great Waterproof Cover Up
Waterproof
Great waterproof
Return
1.7% Return rate 78% Fixable by listing
To small
Strange sizing
Was too big
Rubbish zipper
Zipper will not work which is the only reason I wanted this
The zip has broken already
misleading size for age
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dryrobe Kids questions
Answered from the same tracked data.









