Dryrobe Kids
FailDemand is soft, at -55.3% this quarter, so Dryrobe Kids is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £129K/yr461K searches / yr
- 90-day growth
- -55.3%search demand this quarter
- Competition
- 32%top-5 click share · 17 brands · 35 sellers
Flapen Score
Dryrobe Kids against its category
The dotted line is the Fashion average. Past it, Dryrobe Kids is stronger. Inside it, weaker.
Market
The Dryrobe Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dryrobe Kids 461K times last year and spent an estimated £129K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -55.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 461K
- Growth, 90 days vs prior 90
- -55.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £129Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- kids dry robe93K searches a year
02 · Price
A sale here is worth £35.10.
Listings sell for £35.10 on average, from £9.09 to £106.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £35.10 that is £4K to £9K a year per listing.
- Average price
- £35.10inside the $15 to $100 sweet spot
- Price range
- £9.09–£106.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #181 within Boys. It carries 662 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 46%
- Out of stock, average day
- 13.9%
- Average rank
- #181in Boys
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 662per listing
- Listings tracked
- 56
04 · Newcomers
0 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Dryrobe Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Regatta Kids Spirit Of Adventure Changing Robe - Storm Blue/Leopard Print - 5-9 Yrs
- Price
- £25.72
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 1y ago

Regatta Unisex Kids Waterproof Changing Robe Oversized Fleece Lined Windproof
- Price
- £25.73
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 3y ago

Dryrobe Advance - The Original Long Sleeve Waterproof Changing Robe - Oversized Coat with Fleece Lining - for Beach Cold Water Wild Swimming Surfing - Childs Age 5-9 - Black Pink
- Price
- £106.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Regatta Unisex Kids Waterproof Changing Robe Oversized Fleece Lined Windproof
- Price
- £24.28
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 3y ago

Heatwave Changing Robe Outdoor Long Sleeve Windproof & Waterproof Kids Unisex Robes Hooded Coat For Beach Wild Swimming Surfing Quick Dry Black/Pink 9-13 Years
- Price
- £21.75
- Rating
- 3.7/5
- Reviews
- 39
- Age
- 1y ago
Trending
estimated 90-day click momentum
Snuggz Changing Robe Black & Pink Girls Kids L (9-13 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £32.39
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

OHS Leopard Print Kids Dry Robe Oversized Waterproof Jacket Lightweight Fleece Lining Changing Robe with Hood & Pockets Rain Coat Breathable Boys Girls Clothing for Beach Surfing Outdoor Pink - L/XL
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 4mo ago

Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £30.54
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Kids Outdoor Changing Robe for Boys & Girls Long Sleeve Coat Windproof & Waterproof Robe with Hood For Beach Wild Swimming Surfing & Walking Oversized Quick Dry. Juniors. (Age 9-13 Years Navy)
- Price
- £33.80
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

Gorilla Robes Kids ECO Waterproof Dry Changing Robe Full Zip Black Junior (Age 6-8 years)
- Price
- £64.24
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 2y ago
Newest
by launch date
OHS Leopard Print Kids Dry Robe Oversized Waterproof Jacket Lightweight Fleece Lining Changing Robe with Hood & Pockets Rain Coat Breathable Boys Girls Clothing for Beach Surfing Outdoor Pink - L/XL
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 4mo ago

Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £30.54
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Snuggz Changing Robe Black & Pink Girls Kids L (9-13 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £32.39
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Trespass Kids Havelock Waterproof Changing Robe - Cherry Camo - 9-13Y
- Price
- £36.77
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 9mo ago

OHS Kids Dry Robe Oversized Waterproof Changing Robe Lightweight Fleece Lining Girls Rain Coat with Hood & Pockets Breathable Waterproof Coat for Beach Surfing Outdoor Pink/Red - Hearts S/M
- Price
- £18.44
- Rating
- 4.7/5
- Reviews
- 158
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
17 rising
Sellers
35
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 70%
Open market
25%
- Regatta38%
- Snuggz10%
- OHS10%
- Dryrobe7%
- Hiturbo6%
- Heatwave Thermalwear5%
Demand
Dryrobe Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Dryrobe Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids dry robe93K/yr
- dry robe kids42K/yr
- dry robes kids55K/yr
- regatta dry robe kids55K/yr
- kids dryrobe45K/yr
- kids changing robe25K/yr
- changing robe kids24K/yr
- dryrobe kids35K/yr
- kids regatta dry robe14K/yr
- regatta kids dry robe10K/yr
Reviews and returns
What reviews say buyers love and hate about Dryrobe Kids
We read the reviews and the return reasons for every product selling here.
“To small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dryrobe Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









