Skip to content

Dryrobe Kids

Fail

Demand is soft, at -55.3% this quarter, so Dryrobe Kids is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£129K/yr461K searches / yr
90-day growth
-55.3%search demand this quarter
Competition
32%top-5 click share · 17 brands · 35 sellers

Flapen Score

Dryrobe Kids against its category

The dotted line is the Fashion average. Past it, Dryrobe Kids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dryrobe Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dryrobe Kids 461K times last year and spent an estimated £129K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -55.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
461K
Growth, 90 days vs prior 90
-55.3%
Conversion, latest week
0.8%
Market size, estimated
£129Ka year
Peak month
November3.6× the quietest month
Top search term
kids dry robe93K searches a year

02 · Price

A sale here is worth £35.10.

Listings sell for £35.10 on average, from £9.09 to £106.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £35.10 that is £4K to £9K a year per listing.

Average price
£35.10inside the $15 to $100 sweet spot
Price range
£9.09–£106.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #181 within Boys. It carries 662 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
46%
Out of stock, average day
13.9%
Average rank
#181in Boys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dryrobe Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

35

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

32%

Top 20: 70%

Open market

25%

  • Regatta38%
  • Snuggz10%
  • OHS10%
  • Dryrobe7%
  • Hiturbo6%
  • Heatwave Thermalwear5%

Demand

Dryrobe Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Dryrobe Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids dry robe93K/yr
  • dry robe kids42K/yr
  • dry robes kids55K/yr
  • regatta dry robe kids55K/yr
  • kids dryrobe45K/yr
  • kids changing robe25K/yr
  • changing robe kids24K/yr
  • dryrobe kids35K/yr
  • kids regatta dry robe14K/yr
  • regatta kids dry robe10K/yr

Reviews and returns

What reviews say buyers love and hate about Dryrobe Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.08

To small

Strange sizing

Was too big

Zipper Quality19%−0.13

Rubbish zipper

Zipper will not work which is the only reason I wanted this

The zip has broken already

Quality-Overall8%+0.40

Bad quality

Rubbish

Dont expect too high quality

Durability6%−0.04

Broke near enough immediately

But only had it for a month

Thickness4%−0.03

Cheap and thin

Love

Warmth18%+0.93

Nice warm coat

Nice and Warm

Great for keeping warm

Quality-Overall14%+0.40

Good quality and quick delivery y

Good quality and true to size

Excellent quality

Size-Overall12%−0.08

Fits well

Perfect size with heaps of growing room for my 7year old grandson

Fits well and feels like excellent quailty for the price

Value For Money12%+1.04

Great value

Great for the price

Great value for money

Water Resistance8%+0.45

Great Waterproof Cover Up

Waterproof

Great waterproof

Return

1.7% Return rate 78% Fixable by listing

Size-Overall57%▆▇████

To small

Strange sizing

Was too big

Zipper Quality13%█▅▅▃▂▄

Rubbish zipper

Zipper will not work which is the only reason I wanted this

The zip has broken already

Color5%▄▇▆█▆▇
Arm Fit4%▅▅▆█▆▆
Advertised Vs Actual Product4%█▇▅▂▇█

misleading size for age

FAQ

Common Dryrobe Kids questions

Answered from the same tracked data.