Is dryrobe kids profitable to sell on Amazon United Kingdom?

The niche generates £129K/yr across 56 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -55.3%. Flapen's verdict: Skip it (46/100).

How competitive is the dryrobe kids niche?

17 brands and 35 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in dryrobe kids?

Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 1.7%.

When does demand for dryrobe kids peak?

Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the dryrobe kids niche?

Listings span £9.09–£106.82; the average listing price is £35.10 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.

dryrobe kids

Skip it

Soft demand (-55.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£35.10

avg listing price — sweet spot $15–$100

Price range

Great£9.09–£106.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good662.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Okay£129K

£129K/yr · 461K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-55.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dryrobe kids is a £129K/yr Amazon United Kingdom market (461K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

dryrobe kids market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £105K–£140K; units × avg price
Conversion rate: 0.8%
Avg BSR: #181
Page quality: 0%
Prime: 46%
Sponsored: 79%
Out of stock: 13.9%
Avg brand age: 44 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

32%

Top 20: 70%

Open market

25%

Regatta38%
Snuggz10%
OHS10%
Dryrobe7%
Hiturbo6%
Heatwave Thermalwear5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -55.3% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top dryrobe kids search terms

kids dry robe93K/yr -54.4%0.9% conv.
dry robe kids42K/yr -33.4%0.8% conv.
dry robes kids55K/yr -58.3%0.6% conv.
regatta dry robe kids55K/yr -78.7%0.9% conv.
kids dryrobe45K/yr -61.4%0.6% conv.
kids changing robe25K/yr -33.4%0.4% conv.
changing robe kids24K/yr -34.1%0.4% conv.
dryrobe kids35K/yr -53.0%0.5% conv.
kids regatta dry robe14K/yr -62.4%1.2% conv.
regatta kids dry robe10K/yr -41.6%1.0% conv.

All search terms

Top dryrobe kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Regatta Kids Spirit Of Adventure Changing Robe - Storm Blue/Leopard Print - 5-9 Yrs

Regatta£25.724.6★2,458 rev

Regatta Unisex Kids Waterproof Changing Robe Oversized Fleece Lined Windproof

Regatta£25.734.6★2,458 rev

Dryrobe Advance - The Original Long Sleeve Waterproof Changing Robe - Oversized Coat with Fleece Lining - for Beach Cold Water Wild Swimming Surfing - Childs Age 5-9 - Black Pink

Dryrobe£106.825.0★1 rev

Regatta Unisex Kids Waterproof Changing Robe Oversized Fleece Lined Windproof

Regatta£24.284.6★2,458 rev

Heatwave Changing Robe Outdoor Long Sleeve Windproof & Waterproof Kids Unisex Robes Hooded Coat For Beach Wild Swimming Surfing Quick Dry Black/Pink 9-13 Years

Heatwave Thermalwear£21.753.7★39 rev

Newest

by launch date

OHS Leopard Print Kids Dry Robe Oversized Waterproof Jacket Lightweight Fleece Lining Changing Robe with Hood & Pockets Rain Coat Breathable Boys Girls Clothing for Beach Surfing Outdoor Pink - L/XL

OHS£18.38158 rev

4mo ago

Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket

Snuggz£30.5411 rev

5mo ago

Snuggz Changing Robe Black & Pink Girls Kids L (9-13 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket

Snuggz£32.3911 rev

5mo ago

Trespass Kids Havelock Waterproof Changing Robe - Cherry Camo - 9-13Y

Trespass£36.7724 rev

9mo ago

OHS Kids Dry Robe Oversized Waterproof Changing Robe Lightweight Fleece Lining Girls Rain Coat with Hood & Pockets Breathable Waterproof Coat for Beach Surfing Outdoor Pink/Red - Hearts S/M

OHS£18.44158 rev

10mo ago

What buyers say about dryrobe kids

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth18%

“Nice warm coat”

Quality-Overall14%

“Good quality and quick delivery y”

Size-Overall12%

“Fits well”

Value For Money12%

“Great value”

Water Resistance8%

“Great Waterproof Cover Up”

Advertised Vs Actual Product4%

“Does the job”

Color3%

“She loves the colours”

Moist/Dry3%

“Perfect for wet cold days”

Weather Proof3%

“windproof ideal for when I go paddle boarding”

Ease Of Use2%

“finds it really useful”

What buyers complain about

Size-Overall31%

“To small”

Zipper Quality19%

“Rubbish zipper”

Quality-Overall8%

“Bad quality”

Durability6%

“Broke near enough immediately”

Thickness4%

“Cheap and thin”

Lining Quality2%

“BAD ZIPS”

Weather Proof2%

“Very frustrating when the weather hasn't been great so they can't get away with leaving it opened”

Pain Relief-Overall1%

“it hurt him to pull it over his head”

Advertised Vs Actual Product1%

“misleading size for age”

Machine Wash Suitability1%

“Unfortunately, after only one wear and one wash the logo on the back has started to peel off despite following the washing label instructions”

Top return reasons

Size-Overall57%

Zipper Quality13%

Color5%

Arm Fit4%

Advertised Vs Actual Product4%

Stitch/Finish/Polish3%

Length2%

Sleeve Fit2%

Defective Material/Parts1%

Material Quality1%

Common questions

Is dryrobe kids profitable to sell on Amazon United Kingdom?: The niche generates £129K/yr across 56 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -55.3%. Flapen's verdict: Skip it (46/100).
How competitive is the dryrobe kids niche?: 17 brands and 35 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in dryrobe kids?: Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 1.7%.
When does demand for dryrobe kids peak?: Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the dryrobe kids niche?: Listings span £9.09–£106.82; the average listing price is £35.10 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.