Dryrobe
MaybeThe top 5 products take only 22% of clicks. But demand is soft, at -47.7% this quarter, so Dryrobe is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £966K/yr2.1M searches / yr
- 90-day growth
- -47.7%search demand this quarter
- Competition
- 22%top-5 click share · 16 brands · 44 sellers
Flapen Score
Dryrobe against its category
The dotted line is the Fashion average. Past it, Dryrobe is stronger. Inside it, weaker.
Market
The Dryrobe market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dryrobe 2.1M times last year and spent an estimated £966K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £966K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -47.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £966Ka year
- Peak month
- November4.2× the quietest month
- Top search term
- dry robe633K searches a year
02 · Price
A sale here is worth £57.38.
Listings sell for £57.38 on average, from £11.69 to £143.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £57.38 that is £6K to £14K a year per listing.
- Average price
- £57.38inside the $15 to $100 sweet spot
- Price range
- £11.69–£143.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #163 within Boys. It carries 1,140 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 59%
- Out of stock, average day
- 7.1%
- Average rank
- #163in Boys
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,140per listing
- Listings tracked
- 91
04 · Newcomers
3 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Dryrobe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OHS Changing Robe for Men & Women Oversized Waterproof Privacy Drying Robe Coat with Pockets Fleece Lining Long Sleeve Hooded Jacket for Beach Surfing Lounging - Black L/XL
- Price
- £25.39
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 1y ago

FREESPIRIT Unisex Aquarobe Pro Waterproof Jacket with Hood Fleece Lining & 2 Zipped Pockets (UK Alpha L XL Regular Regular Black)
- Price
- £43.92
- Rating
- 4.7/5
- Reviews
- 439
- Age
- 10mo ago

Dryrobe Advance - The Original Long Sleeve Waterproof Changing Robe - Oversized Coat with Fleece Lining - for Beach Cold Water Wild Swimming Surfing - Childs Age 5-9 - Black Pink
- Price
- £106.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Regatta Unisex Adult Waterproof Robe Outdoor Lifestyle Robes Borg Lined Changing Robe with Hood - Perfect for Outdoor Water Activities
- Price
- £36.87
- Rating
- 4.5/5
- Reviews
- 4,294
- Age
- 4y ago

Snuggz Changing Robe Animal Print Women Adults S/M - Oversized Dry Changing Robe Showerproof Swim Coat Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £45.97
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Regatta Adult Waterproof Changing Robe
- Price
- £38.23
- Rating
- 4.5/5
- Reviews
- 4,294
- Age
- 1y ago

Regatta Adult Waterproof Changing Robe
- Price
- £36.77
- Rating
- 4.5/5
- Reviews
- 4,294
- Age
- 8mo ago

Snuggz Oversized Dry Changing Robe Black & Pink Women Adult S/M
- Price
- £38.06
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago

OHS Rain Coats for Women Men Oversized Waterproof Jacket Fleece Lining Changing Robe with Hood & Pockets Lightweight Ladies Raincoat Drying Robe for Outdoor Travel Black/Beige - S/M
- Price
- £20.97
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 4mo ago

Regatta Adult Waterproof Changing Robe
- Price
- £37.07
- Rating
- 4.5/5
- Reviews
- 4,294
- Age
- 1y ago
Newest
by launch date
OHS Rain Coats for Women Men Oversized Waterproof Jacket Fleece Lining Changing Robe with Hood & Pockets Lightweight Ladies Raincoat Drying Robe for Outdoor Travel Black/Beige - S/M
- Price
- £20.97
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 4mo ago

Snuggz Changing Robe Animal Print Women Adults S/M - Oversized Dry Changing Robe Showerproof Swim Coat Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £45.97
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 5mo ago

Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
- Price
- £30.54
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Snuggz Oversized Dry Changing Robe Black & Pink Women Adult S/M
- Price
- £38.06
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago

Regatta Adult Waterproof Changing Robe
- Price
- £36.77
- Rating
- 4.5/5
- Reviews
- 4,294
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
44
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
22%
Top 20: 54%
Open market
16%
- Regatta25%
- Dryrobe19%
- OHS15%
- Snuggz12%
- FREESPIRIT7%
- Heatwave Thermalwear6%
- Open — no brand owns it (10 brands, 16%)
Demand
Dryrobe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Dryrobe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dry robe633K/yr
- changing robe168K/yr
- dry robes adult womens214K/yr
- dryrobe179K/yr
- regatta dry robe287K/yr
- dry robes127K/yr
- dryrobe womens95K/yr
- changing robe women40K/yr
- dry robe adults31K/yr
- mens dry robe33K/yr
Reviews and returns
What reviews say buyers love and hate about Dryrobe
We read the reviews and the return reasons for every product selling here.
“Wrong fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dryrobe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









