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Dryrobe

Maybe

The top 5 products take only 22% of clicks. But demand is soft, at -47.7% this quarter, so Dryrobe is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£966K/yr2.1M searches / yr
90-day growth
-47.7%search demand this quarter
Competition
22%top-5 click share · 16 brands · 44 sellers

Flapen Score

Dryrobe against its category

The dotted line is the Fashion average. Past it, Dryrobe is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dryrobe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dryrobe 2.1M times last year and spent an estimated £966K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £966K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-47.7%
Conversion, latest week
0.8%
Market size, estimated
£966Ka year
Peak month
November4.2× the quietest month
Top search term
dry robe633K searches a year

02 · Price

A sale here is worth £57.38.

Listings sell for £57.38 on average, from £11.69 to £143.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £57.38 that is £6K to £14K a year per listing.

Average price
£57.38inside the $15 to $100 sweet spot
Price range
£11.69–£143.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #163 within Boys. It carries 1,140 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
59%
Out of stock, average day
7.1%
Average rank
#163in Boys
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,140per listing
Listings tracked
91

04 · Newcomers

Amazon counts 3 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dryrobe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£19K£39K£58K£77K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

44

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

22%

Top 20: 54%

Open market

16%

  • Regatta25%
  • Dryrobe19%
  • OHS15%
  • Snuggz12%
  • FREESPIRIT7%
  • Heatwave Thermalwear6%
  • Open — no brand owns it (10 brands, 16%)

Demand

Dryrobe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Dryrobe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry robe633K/yr
  • changing robe168K/yr
  • dry robes adult womens214K/yr
  • dryrobe179K/yr
  • regatta dry robe287K/yr
  • dry robes127K/yr
  • dryrobe womens95K/yr
  • changing robe women40K/yr
  • dry robe adults31K/yr
  • mens dry robe33K/yr

Reviews and returns

What reviews say buyers love and hate about Dryrobe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.09

Wrong fit

Big in size

To small

Water Resistance4%−0.03

This is such a bad quality of waterproof jacket if I knew I would have just opted for the branded wellknown one for better value

Not waterproof

It definitely isnt showerproof

Zipper Quality3%−0.05

Faulty zip

The zip is defective

The zip has broken already

Stitch/Finish/Polish3%−0.05

However, the coat I bought seemed to have a sewing error ad the back was bunched up

Stitching is really poor

sewing issues

Quality-Overall3%+0.82

as its cheap the quality isbn there so yu get what you pay for

Pay extra for quality

Bad quality

Love

Warmth18%+0.81

Keeps you warm

Surprisingly warm

warm coat

Value For Money14%+1.28

Great coat for the price

Excellent value

Money well spent

Quality-Overall13%+0.82

Nice item well made

Lovely build quality

Brilliant quality

Size-Overall10%−0.09

a great length

Great fit

So snug

Water Resistance6%−0.03

and waterproof

Really water proof

Great waterproof

Return

2.4% Return rate 85% Fixable by listing

Size-Overall71%▇███▇█

Wrong fit

Big in size

To small

Zipper Quality4%█▅▄▅▃▄

Faulty zip

The zip is defective

The zip has broken already

Color3%▅▆▆█▆▃
Stitch/Finish/Polish3%█▄▆▇▄▅

However, the coat I bought seemed to have a sewing error ad the back was bunched up

Stitching is really poor

sewing issues

Quality-Overall2%▃▅▃▆█▄

as its cheap the quality isbn there so yu get what you pay for

Pay extra for quality

Bad quality

FAQ

Common Dryrobe questions

Answered from the same tracked data.