How competitive is the Dryrobe niche on Amazon United Kingdom?

16 brands and 44 sellers compete in Dryrobe on Amazon United Kingdom. The top 5 Dryrobe products take 22% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Dryrobe?

Dryrobe buyers on Amazon United Kingdom complain most about Size-Overall, Water Resistance, Zipper Quality, the themes mined from the niche's reviews. Its return rate is 2.4%.

What does it cost to enter the Dryrobe niche?

Dryrobe sells for £57.38 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.69–£143.58. The average incumbent carries 1,140 reviews — the moat a new listing must climb.

Dryrobe

Dryrobe shows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-47.7% this quarter) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

This niche Category average

Is Dryrobe profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dryrobe is a £966K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Dryrobe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -47.7% over the last 90 days and 0.8% of searches end in a purchase.

£966K

revenue / yr

Units sold / yr13K

Search volume / yr-47.7%2.1M

Conversion rate0.8%

Avg price£57.38

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers16 · 44

Top-5 product click share22%

Open market23%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 91 products

Top Dryrobe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OHS Changing Robe for Men & Women Oversized Waterproof Privacy Drying Robe Coat with Pockets Fleece Lining Long Sleeve Hooded Jacket for Beach Surfing Lounging - Black L/XL

Price: £25.39
Rating: 4.4/5
Reviews: 1,196
Age: 1y ago

FREESPIRIT Unisex Aquarobe Pro Waterproof Jacket with Hood Fleece Lining & 2 Zipped Pockets (UK Alpha L XL Regular Regular Black)

Price: £43.92
Rating: 4.7/5
Reviews: 439
Age: 10mo ago

Dryrobe Advance - The Original Long Sleeve Waterproof Changing Robe - Oversized Coat with Fleece Lining - for Beach Cold Water Wild Swimming Surfing - Childs Age 5-9 - Black Pink

Price: £106.82
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Regatta Unisex Adult Waterproof Robe Outdoor Lifestyle Robes Borg Lined Changing Robe with Hood - Perfect for Outdoor Water Activities

Price: £36.87
Rating: 4.5/5
Reviews: 4,294
Age: 4y ago

Snuggz Changing Robe Animal Print Women Adults S/M - Oversized Dry Changing Robe Showerproof Swim Coat Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket

Price: £45.97
Rating: 4.6/5
Reviews: 8
Age: 5mo ago

Newest

by launch date

OHS Rain Coats for Women Men Oversized Waterproof Jacket Fleece Lining Changing Robe with Hood & Pockets Lightweight Ladies Raincoat Drying Robe for Outdoor Travel Black/Beige - S/M

Price: £20.97
Rating: 4.4/5
Reviews: 1,196
Age: 4mo ago

Snuggz Changing Robe Animal Print Women Adults S/M - Oversized Dry Changing Robe Showerproof Swim Coat Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket

Price: £45.97
Rating: 4.6/5
Reviews: 8
Age: 5mo ago

Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket

Price: £30.54
Rating: 4.9/5
Reviews: 11
Age: 5mo ago

Snuggz Oversized Dry Changing Robe Black & Pink Women Adult S/M

Price: £38.06
Rating: 4.9/5
Reviews: 16
Age: 5mo ago

Regatta Adult Waterproof Changing Robe

Price: £36.77
Rating: 4.5/5
Reviews: 4,294
Age: 8mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

22%

Top 20: 54%

Open market

16%

Regatta25%
Dryrobe19%
OHS15%
Snuggz12%
FREESPIRIT7%
Heatwave Thermalwear6%
Open — no brand owns it (10 brands, 16%)

Dryrobe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR0.8%Products91Brands16Top 5 Brands77%OOS Rate7.1%Rating4.5★Reviews1,140Avg BSR#163

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Dryrobe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dry robe633K/yr -49.1%0.5% conv.
changing robe168K/yr -14.5%0.2% conv.
dry robes adult womens214K/yr -45.0%0.7% conv.
dryrobe179K/yr -43.6%0.3% conv.
regatta dry robe287K/yr -68.1%0.5% conv.
dry robes127K/yr -47.0%0.3% conv.
dryrobe womens95K/yr -45.0%0.5% conv.
changing robe women40K/yr -10.3%0.2% conv.
dry robe adults31K/yr -47.9%0.4% conv.
mens dry robe33K/yr -30.5%0.5% conv.

What reviews say buyers love and hate about Dryrobe

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Warmth18%

“Keeps you warm”

Value For Money14%

“Great coat for the price”

Quality-Overall13%

“Nice item well made”

Size-Overall10%

“a great length”

Water Resistance6%

“and waterproof”

What buyers complain about

52% of reviews

Size-Overall32%

“Wrong fit”

Water Resistance4%

“This is such a bad quality of waterproof jacket if I knew I would have just opted for the branded wellknown one for better value”

Zipper Quality3%

“Faulty zip”

Stitch/Finish/Polish3%

“However, the coat I bought seemed to have a sewing error ad the back was bunched up”

Quality-Overall3%

“as its cheap the quality isbn there so yu get what you pay for”

Dryrobe return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

71%

2Zipper Quality

3Color

4Stitch/Finish/Polish

5Quality-Overall

Common Dryrobe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dryrobe 52/100 on Amazon United Kingdom — Worth a look. The niche generates £966K/yr across 91 tracked products. 3 of 23 products launched in the last 360 days are still selling. Search demand moved -47.7% over the last 90 days.