dryrobe
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-47.7% this quarter) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great£57.38avg listing price — sweet spot $15–$100
Market size
Great£966K£966K/yr · 2.1M searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good£11.69–£143.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,140.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dryrobe is a £966K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dryrobe market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £574K–£717K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 84%
- Out of stock
- 7.1%
- Avg brand age
- 44 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
44
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
22%
Top 20: 54%
Open market
16%
- Regatta25%
- Dryrobe19%
- OHS15%
- Snuggz12%
- FREESPIRIT7%
- Heatwave Thermalwear6%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top dryrobe search terms
- dry robe633K/yr
- changing robe168K/yr
- dry robes adult womens214K/yr
- dryrobe179K/yr
- regatta dry robe287K/yr
- dry robes127K/yr
- dryrobe womens95K/yr
- changing robe women40K/yr
- dry robe adults31K/yr
- mens dry robe33K/yr
Top dryrobe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OHS Changing Robe for Men & Women Oversized Waterproof Privacy Drying Robe Coat with Pockets Fleece Lining Long Sleeve Hooded Jacket for Beach Surfing Lounging - Black L/XL
OHS£25.394.4★1,196 rev
FREESPIRIT Unisex Aquarobe Pro Waterproof Jacket with Hood Fleece Lining & 2 Zipped Pockets (UK Alpha L XL Regular Regular Black)
FREESPIRIT£43.924.7★439 rev
Dryrobe Advance - The Original Long Sleeve Waterproof Changing Robe - Oversized Coat with Fleece Lining - for Beach Cold Water Wild Swimming Surfing - Childs Age 5-9 - Black Pink
Dryrobe£106.825.0★1 rev
Regatta Unisex Adult Waterproof Robe Outdoor Lifestyle Robes Borg Lined Changing Robe with Hood - Perfect for Outdoor Water Activities
Regatta£36.874.5★4,294 rev
Snuggz Changing Robe Animal Print Women Adults S/M - Oversized Dry Changing Robe Showerproof Swim Coat Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
Snuggz£45.974.6★8 rev
Newest
by launch date
OHS Rain Coats for Women Men Oversized Waterproof Jacket Fleece Lining Changing Robe with Hood & Pockets Lightweight Ladies Raincoat Drying Robe for Outdoor Travel Black/Beige - S/M
OHS£20.971,196 rev
Snuggz Changing Robe Animal Print Women Adults S/M - Oversized Dry Changing Robe Showerproof Swim Coat Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
Snuggz£45.978 rev
Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket
Snuggz£30.5411 rev
Snuggz Oversized Dry Changing Robe Black & Pink Women Adult S/M
Snuggz£38.0616 rev
Regatta Adult Waterproof Changing Robe
Regatta£36.774,294 rev
Trending
90-day click momentum
Regatta Adult Waterproof Changing Robe
Regatta£38.234.5★
Regatta Adult Waterproof Changing Robe
Regatta£36.774.5★
Snuggz Oversized Dry Changing Robe Black & Pink Women Adult S/M
Snuggz£38.064.9★
OHS Rain Coats for Women Men Oversized Waterproof Jacket Fleece Lining Changing Robe with Hood & Pockets Lightweight Ladies Raincoat Drying Robe for Outdoor Travel Black/Beige - S/M
OHS£20.974.4★
Regatta Adult Waterproof Changing Robe
Regatta£37.074.5★
What buyers say about dryrobe
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps you warm”
“Great coat for the price”
“Nice item well made”
“a great length”
“and waterproof”
“As advertised”
“Feels comfortable”
“suprisingly not too heavy”
“Which is perfect for me because I like to layer depending on the weather”
“Great keeps you warm and dry”
What buyers complain about
“Wrong fit”
“This is such a bad quality of waterproof jacket if I knew I would have just opted for the branded wellknown one for better value”
“Faulty zip”
“However, the coat I bought seemed to have a sewing error ad the back was bunched up”
“as its cheap the quality isbn there so yu get what you pay for”
“Not very thick”
“to top it off it sounded like someone had sewn there empty crisp packet into lining”
“received a dryrobe which had clearly had prior use”
“Love this coat feels really expensive”
“Hole in pocket”
Top return reasons
Common questions
- Is dryrobe profitable to sell on Amazon United Kingdom?
- The niche generates £966K/yr across 91 tracked products. 3 of 23 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dryrobe niche?
- 16 brands and 44 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in dryrobe?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 2.4%.
- When does demand for dryrobe peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the dryrobe niche?
- Listings span £11.69–£143.58; the average listing price is £57.38 (sweet spot $15–$100). The average incumbent carries 1,140 reviews — the moat a new listing must climb.