Dresses for Women Uk
MaybeThe top 5 products take only 10% of clicks. But buyers convert on only 0.2% of searches, so Dresses for Women Uk is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 2,461 Fashion niches · +16 vs the category median of 4864
- Market size
- £334K/yr11.8M searches / yr
- 90-day growth
- +138.7%search demand this quarter
- Competition
- 10%top-5 click share · 58 brands · 73 sellers
Flapen Score
Dresses for Women Uk against its category
The dotted line is the Fashion average. Past it, Dresses for Women Uk is stronger. Inside it, weaker.
Market
The Dresses for Women Uk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dresses for Women Uk 11.8M times last year and spent an estimated £334K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 11.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +138.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.
- Searches, last 12 months
- 11.8M
- Growth, 90 days vs prior 90
- +138.7%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £334Ka year
- Peak month
- July3.1× the quietest month
- Top search term
- summer dresses for women uk1.4M searches a year
02 · Price
A sale here is worth £16.72.
Listings sell for £16.72 on average, from £5.66 to £45.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £16.72 that is £0 to £2K a year per listing.
- Average price
- £16.72inside the $15 to $100 sweet spot
- Price range
- £5.66–£45.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 7.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #175 within Dresses. It carries 2,648 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 97%
- Out of stock, average day
- 1.6%
- Average rank
- #175in Dresses
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,648per listing
- Listings tracked
- 266
04 · Newcomers
Amazon counts 3 of last year's 81 launches as successful.
81 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 81
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Dresses for Women Uk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Womens Casual Cotton Short Sleeve Crew Neck Tiered Dress Dark Camel Leopard L
- Price
- £7.60
- Rating
- 4.1/5
- Reviews
- 1,870
- Age
- 4y ago

Amazon Essentials Womens Relaxed Fit Casual Sleeveless V-Neck Swing Shirt Dress Navy L
- Price
- £10.22
- Rating
- 4.2/5
- Reviews
- 3,689
- Age
- 2y ago

GRACE KARIN Women Summer Floral Maxi Dress Squar Neck Chiffon A Line Strappy Smocked Boho Beach Dress Blue Floral L
- Price
- £23.97
- Rating
- 4.6/5
- Reviews
- 1,620
- Age
- 3y ago

Zeagoo Summer Dresses for Women UK Short Sleeve Casual Dress Crew Neck Beach Dress with Pockets Ladies Swing Dress White Print XL
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 7mo ago

GRECERELLE Womens Summer Maxi Dress Casual Shirt Dresses Elegant Styles Basic Sleeveless Maxi Dresses for Women UK with Split and Pockets (Navy Blue L)
- Price
- £18.16
- Rating
- 4.4/5
- Reviews
- 902
- Age
- 2y ago
Trending
90-day click momentum
Amazon Essentials Womens Relaxed Fit Casual Sleeveless V-Neck Swing Shirt Dress Navy L
- Price
- £10.22
- Rating
- 4.2/5
- Reviews
- 3,689
- Age
- 2y ago

Amazon Essentials Womens Casual Cotton Short Sleeve Crew Neck Tiered Dress Dark Camel Leopard L
- Price
- £7.60
- Rating
- 4.1/5
- Reviews
- 1,870
- Age
- 4y ago

Amazon Essentials Womens Relaxed Fit Casual Sleeveless V-Neck Swing Shirt Dress Black M
- Price
- £12.73
- Rating
- 4.2/5
- Reviews
- 3,689
- Age
- 2y ago

Aokosor Womens Dresses Summer Dresses for Women UK Boho 2025 Loose V Neck Sleeveless Sundress Beach Ladies Coverup Dresses for Women with Pockets Size 10-12 A Floral03
- Price
- £12.87
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 1y ago

Amazon Essentials Womens Relaxed Fit Casual Sleeveless V-Neck Swing Shirt Dress Blue White Petal M
- Price
- £10.62
- Rating
- 4.2/5
- Reviews
- 3,689
- Age
- 2y ago
Newest
by launch date
WIHOLL Summer Dresses for Women UK Ladies Sleeveless Dress Womens Button Front Beach Sundresses with Pockets Midi Length Dresses Size 18-20 Bohemian Color
- Price
- £17.19
- Rating
- 4.4/5
- Reviews
- 1,685
- Age
- 5mo ago

nnOuOnn Summer Maxi Dresses for Women UK 2026 Boho Casual Elegant Ladies Dress Fashion Floral V-Neck Button Short Sleeve with Pockets Sundress Beach Vacation Party Holiday (M White)
- Price
- £14.53
- Rating
- 3.5/5
- Reviews
- 63
- Age
- 5mo ago

Zeagoo Summer Dresses for Women UK Short Sleeve Casual Dress Crew Neck Beach Dress with Pockets Ladies Swing Dress White Print XL
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 7mo ago

AUSELILY Summer Dress for Women - Lady Wrap Ruffle Short Sleeve V Neck Floral Beach Cross Front Dress White M
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 8mo ago

Aokosor Womens Dresses Summer Dresses for Women UK Boho 2025 Loose V Neck Sleeveless Sundress Beach Ladies Coverup Dresses for Women with Pockets Size 10-12 A Floral03
- Price
- £12.87
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
58 falling
Sellers
73
Top-5 brand share
59%
Top 20: 89%
Top-5 click share
10%
Top 20: 29%
Open market
41%
- Amazon Essentials17%
- GRECERELLE13%
- AUSELILY11%
- MOLERANI8%
- GRACE KARIN6%
- Zeagoo4%
Demand
Dresses for Women Uk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×
Search terms
Top Dresses for Women Uk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- summer dresses for women uk1.4M/yr
- dress1.9M/yr
- dresses for women uk1.4M/yr
- womens summer dresses518K/yr
- summer dress489K/yr
- ladies summer dresses384K/yr
- wedding guest dresses for women uk691K/yr
- ladies dresses530K/yr
- womens dresses577K/yr
- maxi dresses for women uk401K/yr
Reviews and returns
What reviews say buyers love and hate about Dresses for Women Uk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Longer than expected
on the small side
Did not fit very well
the material felt cheap
material is a bit plastic
Didnt like the material
Colour not as bright as shown
also I ordered the wrong colour
completely different colour from advertised
Not very much in my style
The bottom half of the dress is very flowy so can be shapeless if you order a size too big
cut not flattering
It is thick
Yes it's thin material
very thin and see through shame returns
Love
Fits like a glove
Excellent fit
Flattering fit
So comfortable
Comfortable to wear
Comfortable and easy to wear
The material is Soft and comfortable
Lovely soft material
Excellent material
Amazing quality
Generally well made
It is well made
Great deal
Excellent value for money
Great value for money
Return
7.8% Return rate 64% Fixable by listing
Longer than expected
on the small side
Did not fit very well
the material felt cheap
material is a bit plastic
Didnt like the material
Would be good if it came in different lengths
Longer than expected
Length is quite long
Not very much in my style
The bottom half of the dress is very flowy so can be shapeless if you order a size too big
cut not flattering
Colour not as bright as shown
also I ordered the wrong colour
completely different colour from advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dresses for Women Uk questions
Answered from the same tracked data.









