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Dresses for Women Uk

Maybe

The top 5 products take only 10% of clicks. But buyers convert on only 0.2% of searches, so Dresses for Women Uk is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 2,461 Fashion niches · +16 vs the category median of 48
Market size
£334K/yr11.8M searches / yr
90-day growth
+138.7%search demand this quarter
Competition
10%top-5 click share · 58 brands · 73 sellers

Flapen Score

Dresses for Women Uk against its category

The dotted line is the Fashion average. Past it, Dresses for Women Uk is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dresses for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dresses for Women Uk 11.8M times last year and spent an estimated £334K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 11.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +138.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.

Searches, last 12 months
11.8M
Growth, 90 days vs prior 90
+138.7%
Conversion, latest week
0.2%
Market size, estimated
£334Ka year
Peak month
July3.1× the quietest month
Top search term
summer dresses for women uk1.4M searches a year

02 · Price

A sale here is worth £16.72.

Listings sell for £16.72 on average, from £5.66 to £45.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £16.72 that is £0 to £2K a year per listing.

Average price
£16.72inside the $15 to $100 sweet spot
Price range
£5.66–£45.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
7.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #175 within Dresses. It carries 2,648 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
97%
Out of stock, average day
1.6%
Average rank
#175in Dresses
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,648per listing
Listings tracked
266

04 · Newcomers

Amazon counts 3 of last year's 81 launches as successful.

81 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
81
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dresses for Women Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

73

Top-5 brand share

59%

Top 20: 89%

Top-5 click share

10%

Top 20: 29%

Open market

41%

  • Amazon Essentials17%
  • GRECERELLE13%
  • AUSELILY11%
  • MOLERANI8%
  • GRACE KARIN6%
  • Zeagoo4%

Demand

Dresses for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Dresses for Women Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer dresses for women uk1.4M/yr
  • dress1.9M/yr
  • dresses for women uk1.4M/yr
  • womens summer dresses518K/yr
  • summer dress489K/yr
  • ladies summer dresses384K/yr
  • wedding guest dresses for women uk691K/yr
  • ladies dresses530K/yr
  • womens dresses577K/yr
  • maxi dresses for women uk401K/yr

Reviews and returns

What reviews say buyers love and hate about Dresses for Women Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.41

Longer than expected

on the small side

Did not fit very well

Material Quality12%−0.28

the material felt cheap

material is a bit plastic

Didnt like the material

Color4%−0.01

Colour not as bright as shown

also I ordered the wrong colour

completely different colour from advertised

Shape/Style3%−0.04

Not very much in my style

The bottom half of the dress is very flowy so can be shapeless if you order a size too big

cut not flattering

Thickness3%−0.06

It is thick

Yes it's thin material

very thin and see through shame returns

Love

Size-Overall28%+0.41

Fits like a glove

Excellent fit

Flattering fit

Comfort-Overall12%+1.26

So comfortable

Comfortable to wear

Comfortable and easy to wear

Material Quality10%−0.28

The material is Soft and comfortable

Lovely soft material

Excellent material

Quality-Overall7%+0.50

Amazing quality

Generally well made

It is well made

Value For Money7%+0.46

Great deal

Excellent value for money

Great value for money

Return

7.8% Return rate 64% Fixable by listing

Size-Overall33%█████▇

Longer than expected

on the small side

Did not fit very well

Material Quality15%█▆▅▇▇▇

the material felt cheap

material is a bit plastic

Didnt like the material

Length9%▆█▇▆▆▆

Would be good if it came in different lengths

Longer than expected

Length is quite long

Shape/Style6%▆▇▇▆▇█

Not very much in my style

The bottom half of the dress is very flowy so can be shapeless if you order a size too big

cut not flattering

Color5%█▃▆▆▅▄

Colour not as bright as shown

also I ordered the wrong colour

completely different colour from advertised

FAQ

Common Dresses for Women Uk questions

Answered from the same tracked data.