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Dragon Costume

Fail

Demand is soft, at -76.1% this quarter, so Dragon Costume is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£27K/yr137K searches / yr
90-day growth
-76.1%search demand this quarter
Competition
54%top-5 click share · 16 brands · 38 sellers

Flapen Score

Dragon Costume against its category

The dotted line is the Fashion average. Past it, Dragon Costume is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dragon Costume 137K times last year and spent an estimated £27K. The top 5 brands take 68% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-76.1%
Conversion, latest week
1.0%
Market size, estimated
£27Ka year
Top search term
dragon costume41K searches a year

02 · Price

A sale here is worth £19.35.

Listings sell for £19.35 on average, from £6.15 to £30.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.35 that is £0 to £2K a year per listing.

Average price
£19.35inside the $15 to $100 sweet spot
Price range
£6.15–£30.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #1,066 within Nightwear, Lingerie & Underwear. It carries 333 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
92%
Out of stock, average day
9.7%
Average rank
#1,066in Nightwear, Lingerie & Underwear
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dragon Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

38

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

28%

  • COOKY.D37%
  • OLAOLA12%
  • Aomig7%
  • ORIENT OUTDOOR6%
  • Spooktacular Creations5%
  • Zac's Alter Ego5%

Demand

Dragon Costume search demand

Weekly searches over the year. Pick a range.

1K800Spike '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Dragon Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragon costume41K/yr
  • dragon costume kids52K/yr
  • dragon costume adult16K/yr
  • kids dragon costume12K/yr
  • adult dragon costume6K/yr
  • red dragon costume5K/yr
  • dragon costumes for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.10

just not very well made

Not good quality

Size-Overall28%

Gloves a little big

it's slightly too small for me

Color17%−0.19

very disappointing, when meant to be blue

Love

Quality-Overall33%−0.10

Great quality

Overall the product is amazing

Nice quality

Size-Overall11%

As described - funny & good size

The fit & style was as described

I'm 6ft tall and 17 stone and it fits perfectly

Value For Money10%+1.37

Great value for the price

Good value

Fun/Entertainment Experience9%+1.20

Excellent fun

provided lots of entertainment

Gifting Purpose7%+0.88

Great gift

Return

3.2% Return rate 78% Fixable by listing

Size-Overall69%▅█▇▁▅▅

Gloves a little big

it's slightly too small for me

Quality-Overall6%▁▂▂█▂▂

just not very well made

Not good quality

Material Quality3%▁▁▁█▁▂
Functionality-Overall3%▁▁▄▁▁█
Stitch/Finish/Polish3%▁▁▂▁▆█

FAQ

Common Dragon Costume questions

Answered from the same tracked data.