How competitive is the Dragon Costume niche on Amazon United Kingdom?

16 brands and 38 sellers compete in Dragon Costume on Amazon United Kingdom. The top 5 Dragon Costume products take 54% of clicks and its top 5 brands hold 68% of demand.

What does it cost to enter the Dragon Costume niche?

Dragon Costume sells for £19.35 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.15–£30.16. The average incumbent carries 333 reviews — the moat a new listing must climb.

Dragon Costume

soft demand (-76.1% this quarter) — Dragon Costume doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Dragon Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dragon Costume is a £27K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 39/100.

Dragon Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -76.1% over the last 90 days and 1.0% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr2K

Search volume / yr-76.1%137K

Conversion rate1.0%

Avg price£19.35

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers16 · 38

Top-5 product click share54%

Open market32%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top Dragon Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits M

Price: £18.53
Rating: 4.4/5
Reviews: 66
Age: 1y ago

OLAOLA Adult Dragon Animal Onesie Unisex Costume Pyjamas M(55-59)

Price: £25.43
Rating: 4.3/5
Reviews: 304
Age: 1y ago

COOKY.D Kids Dragon Costume Hood Pyjamas Gaming Sleepsuit Outfits 7-8 Yrs

Price: £18.65
Rating: 4.4/5
Reviews: 66
Age: 1y ago

Aomig 3 Pcs Dinosaur Costume for Kids Children Dinosaur Cloak with Mask and Sleeves Dragon Fancy Dress Costume for Boys Girls Dragon Costume for Halloween Carnival Party Birthday Cosplay 110CM

Price: £6.21
Rating: 4.4/5
Reviews: 356
Age: 2y ago

ORIENT OUTDOOR Purple Dragon Pajama Sleepsuits Men and Womens Nightwear Long Sleeve Jumpsuit Sleepwear Onesie Pajamas for Carnival (UK Alpha L Regular Regular)

Price: £20.69
Rating: 4.2/5
Reviews: 10
Age: 12mo ago

Newest

by launch date

Chiteki Inflatable Costume Air Blow up Suit Cosplay Costume for Adults/Halloween Party/Easter/Christmas/Carnival (Dragon)

Price: £25.15
Rating: 4.3/5
Reviews: 7
Age: 7mo ago

AYBUY Dragon Costume for Kids Boys Dragon Jumpsuits with Tail Wing Mask and Gloves for Halloween Carnival World Book Day Dress Up Cosplay S

Price: £17.71
Rating: 4.2/5
Reviews: 81
Age: 11mo ago

ORIENT OUTDOOR Purple Dragon Pajama Sleepsuits Men and Womens Nightwear Long Sleeve Jumpsuit Sleepwear Onesie Pajamas for Carnival (UK Alpha L Regular Regular)

Price: £20.69
Rating: 4.2/5
Reviews: 10
Age: 12mo ago

COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits M

Price: £18.53
Rating: 4.4/5
Reviews: 66
Age: 1y ago

COOKY.D Kids Dragon Costume Hood Pyjamas Gaming Sleepsuit Outfits 7-8 Yrs

Price: £18.65
Rating: 4.4/5
Reviews: 66
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

28%

COOKY.D37%
OLAOLA12%
Aomig7%
ORIENT OUTDOOR6%
Spooktacular Creations5%
Zac's Alter Ego5%

Dragon Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume137KCVR1.0%Products24Brands16Top 5 Brands68%OOS Rate9.7%Rating4.4★Reviews333Avg BSR#1,066

Top Dragon Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dragon costume41K/yr -58.8%0.7% conv.
dragon costume kids52K/yr -87.4%1.3% conv.
dragon costume adult16K/yr -60.5%1.5% conv.
kids dragon costume12K/yr -76.3%0.6% conv.
adult dragon costume6K/yr -64.9%1.1% conv.
red dragon costume5K/yr -83.5%0.9% conv.
dragon costumes for kids5K/yr -80.2%0.3% conv.

What reviews say buyers love and hate about Dragon Costume

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall33%

“Great quality”

Size-Overall11%

“As described - funny & good size”

Value For Money10%

“Great value for the price”

Fun/Entertainment Experience9%

“Excellent fun”

Gifting Purpose7%

“Great gift”

What buyers complain about

78% of reviews

Quality-Overall33%

“just not very well made”

Size-Overall28%

“Gloves a little big”

Color17%

“very disappointing, when meant to be blue”

Dragon Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.2%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

69%

2Quality-Overall

3Material Quality

4Functionality-Overall

5Stitch/Finish/Polish

Common Dragon Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dragon Costume 39/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -76.1% over the last 90 days.

Dragon Costume buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Color, the themes mined from the niche's reviews. Its return rate is 3.2%.