dragon costume
Skip itSoft demand (-76.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.35avg listing price — sweet spot $15–$100
Review moat
Great333.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.15–£30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 137K searches
Growth
Bad-76.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dragon costume is a £27K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dragon costume market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £29K–£39K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,066
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 63%
- Out of stock
- 9.7%
- Avg brand age
- 42 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
38
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
28%
- COOKY.D37%
- OLAOLA12%
- Aomig7%
- ORIENT OUTDOOR6%
- Spooktacular Creations5%
- Zac's Alter Ego5%
Demand
Weekly Amazon search volume, last 12 weeks — -76.1% search growth over the last 90 days.Top dragon costume search terms
- dragon costume41K/yr
- dragon costume kids52K/yr
- dragon costume adult16K/yr
- kids dragon costume12K/yr
- adult dragon costume6K/yr
- red dragon costume5K/yr
- dragon costumes for kids5K/yr
Top dragon costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits M
COOKY.D£18.534.4★66 rev
OLAOLA Adult Dragon Animal Onesie Unisex Costume Pyjamas M(55-59)
OLAOLA£25.434.3★304 rev
COOKY.D Kids Dragon Costume Hood Pyjamas Gaming Sleepsuit Outfits 7-8 Yrs
COOKY.D£18.654.4★66 rev
Aomig 3 Pcs Dinosaur Costume for Kids Children Dinosaur Cloak with Mask and Sleeves Dragon Fancy Dress Costume for Boys Girls Dragon Costume for Halloween Carnival Party Birthday Cosplay 110CM
Aomig£6.214.4★356 rev
ORIENT OUTDOOR Purple Dragon Pajama Sleepsuits Men and Womens Nightwear Long Sleeve Jumpsuit Sleepwear Onesie Pajamas for Carnival (UK Alpha L Regular Regular)
ORIENT OUTDOOR£20.694.2★10 rev
Newest
by launch date
Chiteki Inflatable Costume Air Blow up Suit Cosplay Costume for Adults/Halloween Party/Easter/Christmas/Carnival (Dragon)
Chiteki£25.157 rev
AYBUY Dragon Costume for Kids Boys Dragon Jumpsuits with Tail Wing Mask and Gloves for Halloween Carnival World Book Day Dress Up Cosplay S
AYBUY£17.7181 rev
ORIENT OUTDOOR Purple Dragon Pajama Sleepsuits Men and Womens Nightwear Long Sleeve Jumpsuit Sleepwear Onesie Pajamas for Carnival (UK Alpha L Regular Regular)
ORIENT OUTDOOR£20.6910 rev
COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits M
COOKY.D£18.5366 rev
COOKY.D Kids Dragon Costume Hood Pyjamas Gaming Sleepsuit Outfits 7-8 Yrs
COOKY.D£18.6566 rev
Trending
90-day click momentumCOOKY.D Kids Dragon Costume Hood Pyjamas Gaming Sleepsuit Outfits 7-8 Yrs
COOKY.D£18.654.4★
COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits M
COOKY.D£18.534.4★
Chiteki Inflatable Costume Air Blow up Suit Cosplay Costume for Adults/Halloween Party/Easter/Christmas/Carnival (Dragon)
Chiteki£25.154.3★
OLAOLA Adult Dragon Animal Onesie Unisex Costume Pyjamas M(55-59)
OLAOLA£25.434.3★
COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits S
COOKY.D£18.744.4★
What buyers say about dragon costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“As described - funny & good size”
“Great value for the price”
“Excellent fun”
“Great gift”
“Easy to use”
“Very comfortable to wear”
“just as it was supposed to be”
“used sensibly itll last for many parties”
“Colours and style fantastic”
What buyers complain about
“just not very well made”
“Gloves a little big”
“very disappointing, when meant to be blue”
Top return reasons
Common questions
- Is dragon costume profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -76.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the dragon costume niche?
- 16 brands and 38 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in dragon costume?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 3.2%.
- What does it cost to enter the dragon costume niche?
- Listings span £6.15–£30.16; the average listing price is £19.35 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.