Dragon Costume
FailDemand is soft, at -76.1% this quarter, so Dragon Costume is a Fail.
- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £27K/yr137K searches / yr
- 90-day growth
- -76.1%search demand this quarter
- Competition
- 54%top-5 click share · 16 brands · 38 sellers
Flapen Score
Dragon Costume against its category
The dotted line is the Fashion average. Past it, Dragon Costume is stronger. Inside it, weaker.
Market
The Dragon Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dragon Costume 137K times last year and spent an estimated £27K. The top 5 brands take 68% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -76.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £27Ka year
- Top search term
- dragon costume41K searches a year
02 · Price
A sale here is worth £19.35.
Listings sell for £19.35 on average, from £6.15 to £30.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.35 that is £0 to £2K a year per listing.
- Average price
- £19.35inside the $15 to $100 sweet spot
- Price range
- £6.15–£30.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #1,066 within Nightwear, Lingerie & Underwear. It carries 333 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 92%
- Out of stock, average day
- 9.7%
- Average rank
- #1,066in Nightwear, Lingerie & Underwear
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 333per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dragon Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits M
- Price
- £18.53
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago

OLAOLA Adult Dragon Animal Onesie Unisex Costume Pyjamas M(55-59)
- Price
- £25.43
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago

COOKY.D Kids Dragon Costume Hood Pyjamas Gaming Sleepsuit Outfits 7-8 Yrs
- Price
- £18.65
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago

Aomig 3 Pcs Dinosaur Costume for Kids Children Dinosaur Cloak with Mask and Sleeves Dragon Fancy Dress Costume for Boys Girls Dragon Costume for Halloween Carnival Party Birthday Cosplay 110CM
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 356
- Age
- 2y ago

ORIENT OUTDOOR Purple Dragon Pajama Sleepsuits Men and Womens Nightwear Long Sleeve Jumpsuit Sleepwear Onesie Pajamas for Carnival (UK Alpha L Regular Regular)
- Price
- £20.69
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 12mo ago
Trending
estimated 90-day click momentum
COOKY.D Kids Dragon Costume Hood Pyjamas Gaming Sleepsuit Outfits 7-8 Yrs
- Price
- £18.65
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago

COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits M
- Price
- £18.53
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago

Chiteki Inflatable Costume Air Blow up Suit Cosplay Costume for Adults/Halloween Party/Easter/Christmas/Carnival (Dragon)
- Price
- £25.15
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago

OLAOLA Adult Dragon Animal Onesie Unisex Costume Pyjamas M(55-59)
- Price
- £25.43
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago

COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits S
- Price
- £18.74
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago
Newest
by launch date
Chiteki Inflatable Costume Air Blow up Suit Cosplay Costume for Adults/Halloween Party/Easter/Christmas/Carnival (Dragon)
- Price
- £25.15
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago

AYBUY Dragon Costume for Kids Boys Dragon Jumpsuits with Tail Wing Mask and Gloves for Halloween Carnival World Book Day Dress Up Cosplay S
- Price
- £17.71
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11mo ago

ORIENT OUTDOOR Purple Dragon Pajama Sleepsuits Men and Womens Nightwear Long Sleeve Jumpsuit Sleepwear Onesie Pajamas for Carnival (UK Alpha L Regular Regular)
- Price
- £20.69
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 12mo ago

COOKY.D Adult Dragon Onesie Costume Pyjamas Gaming Sleepsuit Outfits M
- Price
- £18.53
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago

COOKY.D Kids Dragon Costume Hood Pyjamas Gaming Sleepsuit Outfits 7-8 Yrs
- Price
- £18.65
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
38
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
28%
- COOKY.D37%
- OLAOLA12%
- Aomig7%
- ORIENT OUTDOOR6%
- Spooktacular Creations5%
- Zac's Alter Ego5%
Demand
Dragon Costume search demand
Weekly searches over the year. Pick a range.
Search terms
Top Dragon Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dragon costume41K/yr
- dragon costume kids52K/yr
- dragon costume adult16K/yr
- kids dragon costume12K/yr
- adult dragon costume6K/yr
- red dragon costume5K/yr
- dragon costumes for kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Dragon Costume
We read the reviews and the return reasons for every product selling here.
“just not very well made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dragon Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









