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Dragon Ball Z

Fail

Buyers convert on only 0.5% of searches, so Dragon Ball Z is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£60K/yr735K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
31%top-5 click share · 14 brands · 44 sellers

Flapen Score

Dragon Ball Z against its category

The dotted line is the Fashion average. Past it, Dragon Ball Z is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Ball Z market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dragon Ball Z 735K times last year and spent an estimated £60K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
735K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
0.5%
Market size, estimated
£60Ka year
Peak month
December3.9× the quietest month
Top search term
dragon ball368K searches a year

02 · Price

A sale here is worth £16.89.

Listings sell for £16.89 on average, from £6.80 to £97.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.89 that is £0 to £2K a year per listing.

Average price
£16.89inside the $15 to $100 sweet spot
Price range
£6.80–£97.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #291 within Boys. It carries 326 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
84%
Out of stock, average day
9.1%
Average rank
#291in Boys
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
326per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dragon Ball Z products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

44

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

10%

  • Dragon Ball Z46%
  • Get Trend29%
  • Sxkayxr5%
  • nezafly4%
  • Funko3%
  • BANDAI3%
  • Open — no brand owns it (8 brands, 10%)

Demand

Dragon Ball Z search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Dragon Ball Z search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragon ball368K/yr
  • dragon ball z245K/yr
  • dragonball42K/yr
  • dragonball z36K/yr
  • dbz14K/yr
  • dragon ball z gifts for men15K/yr
  • dragonball z gifts9K/yr
  • dragon ball z gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Ball Z

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.07

Awful build quality

are cheaply made

Poor quality

Value For Money15%+0.28

For price this was so dissapointing

a bit pricey

Not worth £20

Size-Overall13%+1.25

I found the size to be a little big however that's just personal preference to allow extra room

these are very small

A lot smaller than expected

Strength11%−0.12

it is more fragile than expected

Does not stay together well

Fragile

Durability10%−0.11

fell apart almost as soon as my son got it out of the packaging

breaks easily

Falls apart

Love

Value For Money16%+0.28

Great value for money

Good for its price

Price was reasonable and great product

Quality-Overall16%−0.07

This is generally a well made

Good quality Dragonball figure

Good quality

Size-Overall13%+1.25

Great fit

Tumbler good size

Nice size action figure toy

Gifting Purpose12%+0.69

Gift

Great gift

Very much loved gift for my grandson

Advertised Vs Actual Product7%+0.59

Just as described came on time

Everything as it should be

Just what he wanted

Return

1.1% Return rate 37% Fixable by listing

Size-Overall20%▆▄▃▇▇█

I found the size to be a little big however that's just personal preference to allow extra room

these are very small

A lot smaller than expected

Defective Material/Parts14%▃▂▃█▅▆
Quality-Overall13%▄██▅▅▂

Awful build quality

are cheaply made

Poor quality

Durability13%▆▁█▁▅▂

fell apart almost as soon as my son got it out of the packaging

breaks easily

Falls apart

Advertised Vs Actual Product12%▄█▆▆▁▁

FAQ

Common Dragon Ball Z questions

Answered from the same tracked data.