donkey costume
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great141.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.25avg listing price — sweet spot $15–$100
Price range
Good£5.00–£32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£103K£103K/yr · 159K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, donkey costume is a £103K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
donkey costume market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £58K–£77K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #1,146
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 86%
- Out of stock
- 15.3%
- Avg brand age
- 43 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
29
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
24%
- AMAMHAHAVA34%
- Shrek16%
- FUNFOCUS9%
- Morph7%
- Rubies6%
- Hifot5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.3×
Top donkey costume search terms
- donkey costume69K/yr
- shrek donkey costume7K/yr
- donkey shrek costume7K/yr
- donkey costume shrek4K/yr
- donkey costume adult13K/yr
- donkey onesie10K/yr
- donkey outfit6K/yr
- donkey costume kids22K/yr
- adult donkey costume5K/yr
- donkey onesie adult6K/yr
Top donkey costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMAMHAHAVA Unisex Adult Donkey Onesie Halloween Costume Animal Cosplay Pyjamas Novelty Nightwear Loungewear
AMAMHAHAVA£22.814.4★36 rev
Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Medium
Shrek£27.774.1★7 rev
FUNFOCUS Inflatable donkey Costume Donkey Costume Adult Inflatable Costumes Adult Size Full Body Blow up Costumes for Adults Women Men Inflatables Fancy Funny Suit for Halloween Carnival Party
FUNFOCUS£20.004.8★11 rev
AMAMHAHAVA Unisex Adult Donkey Onesie Halloween Costume Animal Cosplay Pyjamas Novelty Nightwear Loungewear
AMAMHAHAVA£22.544.4★36 rev
Rubies Bristol Novelties Adult Donkey Fancy Dress Costume Grey One Size Up to 44 Inch Chest Halloween Party Outfit
Rubies£32.244.4★192 rev
Newest
by launch date
Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Large
Morph£27.220 rev
Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Medium
Morph£26.780 rev
Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Small
Morph£27.420 rev
BOGCLEE 4 Piece Donkey Costume Set Donkey Costume Accessory Kit Fancy Dress Donkey Ears Headband Bow Tie Tail Nose for Adults for Cosplay Carnival Party
BOGCLEE£7.562 rev
GWAWG Donkey Costume Accessory Kit Donkey Ears and Tail Headband Nose Bow Tie Set Animal Costume Set Animal Ears and Tail Sets Halloween Theme Party Cosplay Birthday Props Cartoon Show Book day (B)
GWAWG£5.002 rev
Trending
90-day click momentumBOGCLEE 4 Piece Donkey Costume Set Donkey Costume Accessory Kit Fancy Dress Donkey Ears Headband Bow Tie Tail Nose for Adults for Cosplay Carnival Party
BOGCLEE£7.565.0★
Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Medium
Morph£26.780.0★
Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Large
Morph£27.220.0★
Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Small
Morph£27.420.0★
Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - X-Large
Shrek£27.804.1★
What buyers say about donkey costume
What buyers praise and complain about, mined from review topics.What buyers love
“Really great quality”
“Made alot of freinds and family laugh”
“Well made, comfortable”
“Affordable Donkey fancy dress”
“Shape and size as advertised”
“Very sturdy, well made, comfortable to wear”
“sturdy elastic on the tail which is securely attached so that it doesnt fall down”
“I also liked that the size is adjustable”
“the accessories are lightweight”
“I also liked that the size is adjustable”
What buyers complain about
“sizing is off”
“Does not wash well- quick colour loss”
“legs are very short”
Top return reasons
Common questions
- Is donkey costume profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 22 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the donkey costume niche?
- 16 brands and 29 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in donkey costume?
- Top complaints mined from reviews: Size-Overall, Color, Length. The return rate is 2.9%.
- When does demand for donkey costume peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 18.3× the quietest.
- What does it cost to enter the donkey costume niche?
- Listings span £5.00–£32.24; the average listing price is £19.25 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.