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Donkey Costume

Fail

Demand is soft, at -45.7% this quarter, so Donkey Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£103K/yr159K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
59%top-5 click share · 16 brands · 29 sellers

Flapen Score

Donkey Costume against its category

The dotted line is the Fashion average. Past it, Donkey Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donkey Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Donkey Costume 159K times last year and spent an estimated £103K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
3.4%
Market size, estimated
£103Ka year
Peak month
November18.3× the quietest month
Top search term
donkey costume69K searches a year

02 · Price

A sale here is worth £19.25.

Listings sell for £19.25 on average, from £5.00 to £32.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.25 that is £0 to £2K a year per listing.

Average price
£19.25inside the $15 to $100 sweet spot
Price range
£5.00–£32.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #1,146 within Boys. It carries 142 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
68%
Out of stock, average day
15.3%
Average rank
#1,146in Boys
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
22

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Donkey Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

16 falling

Sellers

29

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 97%

Open market

24%

  • AMAMHAHAVA34%
  • Shrek16%
  • FUNFOCUS9%
  • Morph7%
  • Rubies6%
  • Hifot5%

Demand

Donkey Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.3×

Search terms

Top Donkey Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • donkey costume69K/yr
  • shrek donkey costume7K/yr
  • donkey shrek costume7K/yr
  • donkey costume shrek4K/yr
  • donkey costume adult13K/yr
  • donkey onesie10K/yr
  • donkey outfit6K/yr
  • donkey costume kids22K/yr
  • adult donkey costume5K/yr
  • donkey onesie adult6K/yr

Reviews and returns

What reviews say buyers love and hate about Donkey Costume

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
2.9%of orders come back
“sizing is off”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Donkey Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data