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Donkey Costume

soft demand (-45.7% this quarter) — Donkey Costume doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 25Growth 2Conversion 42Competition 43Returns 52Price range 63Avg price 86Brand share 56Review moat 93Quality gap 55
This niche Category average

Is Donkey Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Donkey Costume is a £103K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Donkey Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.7% over the last 90 days and 3.4% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr4K
Search volume / yr-45.7%159K
Conversion rate3.4%
Avg price£19.25

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers16 · 29
Top-5 product click share59%
Open market29%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)9· 0 succeeded
Avg rating4.4★
Avg reviews142

Top Donkey Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

16 falling

Sellers

29

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

24%

  • AMAMHAHAVA34%
  • Shrek16%
  • FUNFOCUS9%
  • Morph7%
  • Rubies6%
  • Hifot5%

Donkey Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR3.4%Products22Brands16Top 5 Brands71%OOS Rate15.3%Rating4.4★Reviews142Avg BSR#1,146
18K13KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.3×

Top Donkey Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • donkey costume69K/yr
  • shrek donkey costume7K/yr
  • donkey shrek costume7K/yr
  • donkey costume shrek4K/yr
  • donkey costume adult13K/yr
  • donkey onesie10K/yr
  • donkey outfit6K/yr
  • donkey costume kids22K/yr
  • adult donkey costume5K/yr
  • donkey onesie adult6K/yr

What reviews say buyers love and hate about Donkey Costume

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall19%

Really great quality

Fun/Entertainment Experience17%

Made alot of freinds and family laugh

Comfort-Overall11%

Well made, comfortable

Value For Money11%

Affordable Donkey fancy dress

Shape/Style8%

Shape and size as advertised

What buyers complain about

83% of reviews
Size-Overall50%

sizing is off

Color17%

Does not wash well- quick colour loss

Length17%

legs are very short

Donkey Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Quality-Overall
6%
3Value For Money
4%
4Defective Material/Parts
4%
5Shape/Style
4%

Common Donkey Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Donkey Costume 43/100 on Amazon United Kingdom — Skip it. The niche generates £103K/yr across 22 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -45.7% over the last 90 days.
Search demand for Donkey Costume on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 18.3× the quietest.