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Donkey Costume

Fail

Demand is soft, at -45.7% this quarter, so Donkey Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£103K/yr159K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
59%top-5 click share · 16 brands · 29 sellers

Flapen Score

Donkey Costume against its category

The dotted line is the Fashion average. Past it, Donkey Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donkey Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Donkey Costume 159K times last year and spent an estimated £103K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
3.4%
Market size, estimated
£103Ka year
Peak month
November18.3× the quietest month
Top search term
donkey costume69K searches a year

02 · Price

A sale here is worth £19.25.

Listings sell for £19.25 on average, from £5.00 to £32.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.25 that is £0 to £2K a year per listing.

Average price
£19.25inside the $15 to $100 sweet spot
Price range
£5.00–£32.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #1,146 within Boys. It carries 142 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
68%
Out of stock, average day
15.3%
Average rank
#1,146in Boys
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Donkey Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

16 falling

Sellers

29

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

24%

  • AMAMHAHAVA34%
  • Shrek16%
  • FUNFOCUS9%
  • Morph7%
  • Rubies6%
  • Hifot5%

Demand

Donkey Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.3×

Search terms

Top Donkey Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donkey costume69K/yr
  • shrek donkey costume7K/yr
  • donkey shrek costume7K/yr
  • donkey costume shrek4K/yr
  • donkey costume adult13K/yr
  • donkey onesie10K/yr
  • donkey outfit6K/yr
  • donkey costume kids22K/yr
  • adult donkey costume5K/yr
  • donkey onesie adult6K/yr

Reviews and returns

What reviews say buyers love and hate about Donkey Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.32

sizing is off

Very oversized

its just so big

Color17%−0.03

Does not wash well- quick colour loss

Length17%−0.09

legs are very short

Love

Quality-Overall19%+1.21

Really great quality

the quality is actually decent

quality is reflective of price

Fun/Entertainment Experience17%+1.04

Made alot of freinds and family laugh

Comfort-Overall11%+0.64

Well made, comfortable

comfortable to wear

adults can wear it comfortably

Value For Money11%+0.64

Affordable Donkey fancy dress

Really happy with this donkey costume set for £8.99

I think its good value for money for the set

Shape/Style8%−0.03

Shape and size as advertised

Return

2.9% Return rate 74% Fixable by listing

Size-Overall61%▁▆▆█▇▄

sizing is off

Very oversized

its just so big

Quality-Overall6%█▅▂▁▁▁
Value For Money4%█▁▂▁▁▁
Defective Material/Parts4%▁▁▄▁▁█
Shape/Style4%▁▁▁▁▅█

FAQ

Common Donkey Costume questions

Answered from the same tracked data.