Donkey Costume
FailDemand is soft, at -45.7% this quarter, so Donkey Costume is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £103K/yr159K searches / yr
- 90-day growth
- -45.7%search demand this quarter
- Competition
- 59%top-5 click share · 16 brands · 29 sellers
Flapen Score
Donkey Costume against its category
The dotted line is the Fashion average. Past it, Donkey Costume is stronger. Inside it, weaker.
Market
The Donkey Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Donkey Costume 159K times last year and spent an estimated £103K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -45.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £103Ka year
- Peak month
- November18.3× the quietest month
- Top search term
- donkey costume69K searches a year
02 · Price
A sale here is worth £19.25.
Listings sell for £19.25 on average, from £5.00 to £32.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.25 that is £0 to £2K a year per listing.
- Average price
- £19.25inside the $15 to $100 sweet spot
- Price range
- £5.00–£32.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #1,146 within Boys. It carries 142 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 68%
- Out of stock, average day
- 15.3%
- Average rank
- #1,146in Boys
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 142per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Donkey Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AMAMHAHAVA Unisex Adult Donkey Onesie Halloween Costume Animal Cosplay Pyjamas Novelty Nightwear Loungewear
- Price
- £22.81
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Medium
- Price
- £27.77
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 9mo ago

FUNFOCUS Inflatable donkey Costume Donkey Costume Adult Inflatable Costumes Adult Size Full Body Blow up Costumes for Adults Women Men Inflatables Fancy Funny Suit for Halloween Carnival Party
- Price
- £20.00
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

AMAMHAHAVA Unisex Adult Donkey Onesie Halloween Costume Animal Cosplay Pyjamas Novelty Nightwear Loungewear
- Price
- £22.54
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Rubies Bristol Novelties Adult Donkey Fancy Dress Costume Grey One Size Up to 44 Inch Chest Halloween Party Outfit
- Price
- £32.24
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 16y ago
Trending
estimated 90-day click momentum
BOGCLEE 4 Piece Donkey Costume Set Donkey Costume Accessory Kit Fancy Dress Donkey Ears Headband Bow Tie Tail Nose for Adults for Cosplay Carnival Party
- Price
- £7.56
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Medium
- Price
- £26.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Large
- Price
- £27.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Small
- Price
- £27.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - X-Large
- Price
- £27.80
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch date
Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Large
- Price
- £27.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Medium
- Price
- £26.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morph Donkey Costume Adult Donkey Jumpsuit For Men Animal Jumpsuit For Adults Halloween Costumes For Men Small
- Price
- £27.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

BOGCLEE 4 Piece Donkey Costume Set Donkey Costume Accessory Kit Fancy Dress Donkey Ears Headband Bow Tie Tail Nose for Adults for Cosplay Carnival Party
- Price
- £7.56
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

GWAWG Donkey Costume Accessory Kit Donkey Ears and Tail Headband Nose Bow Tie Set Animal Costume Set Animal Ears and Tail Sets Halloween Theme Party Cosplay Birthday Props Cartoon Show Book day (B)
- Price
- £5.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
29
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 97%
Open market
24%
- AMAMHAHAVA34%
- Shrek16%
- FUNFOCUS9%
- Morph7%
- Rubies6%
- Hifot5%
Demand
Donkey Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.3×
Search terms
Top Donkey Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- donkey costume69K/yr
- shrek donkey costume7K/yr
- donkey shrek costume7K/yr
- donkey costume shrek4K/yr
- donkey costume adult13K/yr
- donkey onesie10K/yr
- donkey outfit6K/yr
- donkey costume kids22K/yr
- adult donkey costume5K/yr
- donkey onesie adult6K/yr
Reviews and returns
What reviews say buyers love and hate about Donkey Costume
We read the reviews and the return reasons for every product selling here.
“sizing is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Donkey Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









