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Donald Trump Costume

Fail

The top 5 products take 91% of clicks, so Donald Trump Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£73K/yr122K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
91%top-5 click share · 6 brands · 22 sellers

Flapen Score

Donald Trump Costume against its category

The dotted line is the Fashion average. Past it, Donald Trump Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donald Trump Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Donald Trump Costume 122K times last year and spent an estimated £73K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
2.8%
Market size, estimated
£73Ka year
Peak month
October13.6× the quietest month
Top search term
donald trump costume87K searches a year

02 · Price

A sale here is worth £21.56.

Listings sell for £21.56 on average, from £13.55 to £37.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.56 that is £0 to £2K a year per listing.

Average price
£21.56inside the $15 to $100 sweet spot
Price range
£13.55–£37.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #731 within Accessories. It carries 175 reviews at 3.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
86%
Out of stock, average day
17.8%
Average rank
#731in Accessories
Average rating
3.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Donald Trump Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Buckets of Hats47%
  • Smiffys25%
  • Unknown10%
  • Generic7%
  • Morph6%
  • The Dragons Den4%
  • Open — no brand owns it (0%)

Demand

Donald Trump Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.6×

Search terms

Top Donald Trump Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donald trump costume87K/yr
  • trump costume22K/yr
  • donald trump fancy dress6K/yr
  • donald trump costume kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Donald Trump Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall75%−0.75

It is quite large though so wouldnt be suitable for children

The eyes slits are tiny

Love

Quality-Overall25%+2.18

Good Quality Mask

Pleased with the quality of this

Material Quality17%+1.36

the material seems good quality

Size-Overall17%−0.75

fit perfectly

Value For Money17%+1.36

Great value

Great value for money

Return

3.5% Return rate 66% Fixable by listing

Size-Overall56%▄█▇█▅▅

It is quite large though so wouldnt be suitable for children

The eyes slits are tiny

Quality-Overall29%█▃▄▅▇▆
Advertised Vs Actual Product10%█▁▃▁▃▄
Durability2%▁▁▁▁█▁
Stitch/Finish/Polish2%▁▁▁▁▁█

FAQ

Common Donald Trump Costume questions

Answered from the same tracked data.