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Donald Trump

Fail

Prices span $5.88–$16.03, mostly outside the sweet spot, so Donald Trump is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£58K/yr155K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
80%top-5 click share · 9 brands · 30 sellers

Flapen Score

Donald Trump against its category

The dotted line is the Fashion average. Past it, Donald Trump is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donald Trump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Donald Trump 155K times last year and spent an estimated £58K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
3.9%
Market size, estimated
£58Ka year
Peak month
November5.8× the quietest month
Top search term
maga35K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £5.88 to £16.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.77 that is £5K to £7K a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£5.88–£16.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #250 within Accessories. It carries 3,197 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
91%
Out of stock, average day
22.2%
Average rank
#250in Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,197per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Donald Trump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

30

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

8%

  • Buckets of Hats55%
  • Sumyer16%
  • Folouse9%
  • Generic4%
  • Carhartt4%
  • GODVINTAGE4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Donald Trump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Donald Trump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maga35K/yr
  • maga hat50K/yr
  • make america great again cap19K/yr
  • trump hat15K/yr
  • maga cap8K/yr
  • trump maga hat9K/yr
  • make america great again hat5K/yr
  • donald trump hat4K/yr
  • make america great again4K/yr
  • maga hats3K/yr

Reviews and returns

What reviews say buyers love and hate about Donald Trump

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.23

most hats don't fit properly

Doesn't fit

Slightly too small for me

Quality-Overall23%+3.64

Cheap and nasty hat

Poor quality

got disappointed with quality

Strap/String Quality10%−0.22

Strap ripped after literally the first use

Durability7%−0.14

Some areas look not too durable too

Stitch/Finish/Polish7%−0.14

lacks any reinforced stitches and material feels thin and cheap

Love

Quality-Overall57%+3.64

Good quality

Decent quality socks

Well made

Size-Overall19%−0.23

Fits well

fit perfectly

Material Quality19%+0.91

the material seems good quality

Nice material undeniable

Value For Money5%+0.35

Great value

Great value for money

Return

2.3% Return rate 78% Fixable by listing

Size-Overall59%█▁███▇

most hats don't fit properly

Doesn't fit

Slightly too small for me

Quality-Overall16%█▁▆▆▅▅

Cheap and nasty hat

Poor quality

got disappointed with quality

Advertised Vs Actual Product7%▁▁▁█▁▃

Doesn't look anything the picture

Shape/Style7%▁█▂▁▁▂
Color7%▁▁▁▁█▃

FAQ

Common Donald Trump questions

Answered from the same tracked data.