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Dome Umbrella

Maybe

The top 5 products take only 30% of clicks. But demand is soft, at -43.5% this quarter, so Dome Umbrella is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£99K/yr139K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
30%top-5 click share · 28 brands · 47 sellers

Flapen Score

Dome Umbrella against its category

The dotted line is the Fashion average. Past it, Dome Umbrella is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dome Umbrella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dome Umbrella 139K times last year and spent an estimated £99K. The top 5 brands take 57% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
5.2%
Market size, estimated
£99Ka year
Top search term
dome umbrella48K searches a year

02 · Price

A sale here is worth £13.78.

Listings sell for £13.78 on average, from £4.86 to £25.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.78 that is £0 to £1K a year per listing.

Average price
£13.78under the $15 to $100 sweet spot
Price range
£4.86–£25.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #100 within Luggage & Travel Gear. It carries 3,015 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
65%
Out of stock, average day
10.9%
Average rank
#100in Luggage & Travel Gear
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,015per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dome Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

47

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

30%

Top 20: 71%

Open market

37%

  • Fulton20%
  • Unirobe10%
  • ThreeH10%
  • Generic9%
  • L-FENG-UK7%
  • SWL6%

Demand

Dome Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.9× · 11 of 12 months tracked

Search terms

Top Dome Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dome umbrella48K/yr
  • clear dome umbrella17K/yr
  • birdcage umbrella19K/yr
  • clear umbrella dome17K/yr
  • bubble umbrella10K/yr
  • clear bubble umbrella5K/yr
  • dome umbrellas for women15K/yr
  • birdcage umbrellas for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Dome Umbrella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.36

broke very easily

Broke within a week

Broke after one use

Strength9%+0.88

Not strong

Not as sturdy

extremely flimsy

Quality-Overall9%+2.30

Terrible flimsy quality

Poor quality

Not well made

Value For Money8%+0.70

waste of money

not worth the money

A Bit Expensive

Advertised Vs Actual Product5%−0.03

Misleading information

False advertising

Not as advertised

Love

Quality-Overall25%+2.30

Stunning build quality

The build quality feels solid for daily use

Amazing quality

Strength18%+0.88

Very strong

This is a stunning sturdy umbrella

A sturdy brolly

Value For Money10%+0.70

Good Value

Excellent value

great value

Weather Proof6%

Strong and wind resistant

Windproof

I originally bought it for my daughter as its wind resistant

Ease Of Use6%

Easy to open

Ease of use

it has been convenient to carry around

Return

1.9% Return rate 35% Fixable by listing

Size-Overall28%▆▆█▅▇▆

Not fit for purpose

Smaller than expected

But bigger than I expected

Weight Heavy13%▅▅▅█▅▇
Defective Material/Parts9%▇█▇▅▇▆
Quality-Overall7%▆█▇▃▄█

Terrible flimsy quality

Poor quality

Not well made

Durability6%█▇▃▂▂▃

broke very easily

Broke within a week

Broke after one use

FAQ

Common Dome Umbrella questions

Answered from the same tracked data.