Dog Mum Gifts
FailDemand is soft, at -53.0% this quarter, so Dog Mum Gifts is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £157K/yr404K searches / yr
- 90-day growth
- -53.0%search demand this quarter
- Competition
- 79%top-5 click share · 11 brands · 18 sellers
Flapen Score
Dog Mum Gifts against its category
The dotted line is the Fashion average. Past it, Dog Mum Gifts is stronger. Inside it, weaker.
Market
The Dog Mum Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Mum Gifts 404K times last year and spent an estimated £157K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 404K
- Growth, 90 days vs prior 90
- -53.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £157Ka year
- Peak month
- December10.7× the quietest month
- Top search term
- dog mum gifts68K searches a year
02 · Price
A sale here is worth £8.44.
Listings sell for £8.44 on average, from £5.55 to £17.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £8.44 that is £844 to £2K a year per listing.
- Average price
- £8.44under the $15 to $100 sweet spot
- Price range
- £5.55–£17.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £844–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #234 within Novelty & Special Use Clothing. It carries 2,828 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #234in Novelty & Special Use Clothing
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,828per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Dog Mum Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Moyel Dog Mum Gifts Funny Fluffy Socks Dog Lovers Gifts for Women Christmas Presents for Mum from Kids Birthday Gifts for Women Friends Unique Mothers Day
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Dog Gifts for Women Girl Dog Lovers Novelty Socks Birthday Christmas Animal Lover Dogs Themed Gifts for Teens Bestie Friend Daughter Wife Sister Girlfriend Stocking fillers Socks
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
BISOUSOX Dog Cat Lovers Gifts For Mum Women Non Slip Fluffy Novelty Socks for Women 3.5-7 Size Soft Funny Socks Birthday Funny Gifts for Wife Girlfriend
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago
Womens Socks Ladies Breathable Soft Cotton Crew Cute Dog Animal Patterned Novelty Festive Sock Birthday Christmas Holiday Gifts for Women Multicolour Daily Wear Socks Womens UK 4-7 5 Pairs
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 15,036
- Age
- 9y ago
ALLY-MAGIC Foldable Eco-Friendly Shopping Bag Waterproof Tote Shopping Bag Reusable Shopping Bag Grocery Shopping Cloth Bags for Shopping Travel Picnic Y4-YHSND (Dog)
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 3y ago
Trending
90-day click momentumDog Gifts for Women Girl Dog Lovers Novelty Socks Birthday Christmas Animal Lover Dogs Themed Gifts for Teens Bestie Friend Daughter Wife Sister Girlfriend Stocking fillers Socks
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Moyel Dog Mum Gifts Funny Fluffy Socks Dog Lovers Gifts for Women Christmas Presents for Mum from Kids Birthday Gifts for Women Friends Unique Mothers Day
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Jeasona Dog Dad Socks with Gripper Dog Lover Gifts for Men Dad Gifts for Fathers Day Cotton Calf Socks 9-11
- Price
- £5.55
- Rating
- 4.6/5
- Reviews
- 3,293
- Age
- 4y ago
Dog Lover Gifts Puppy Plush Crochet Dog Gifts for Women Emotional Support
- Price
- £7.64
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 7mo ago
Newest
by launch dateDog Lover Gifts Puppy Plush Crochet Dog Gifts for Women Emotional Support
- Price
- £7.64
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 7mo ago
Dog Gifts for Women Girl Dog Lovers Novelty Socks Birthday Christmas Animal Lover Dogs Themed Gifts for Teens Bestie Friend Daughter Wife Sister Girlfriend Stocking fillers Socks
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Moyel Dog Mum Gifts Funny Fluffy Socks Dog Lovers Gifts for Women Christmas Presents for Mum from Kids Birthday Gifts for Women Friends Unique Mothers Day
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
BISOUSOX Dog Cat Lovers Gifts For Mum Women Non Slip Fluffy Novelty Socks for Women 3.5-7 Size Soft Funny Socks Birthday Funny Gifts for Wife Girlfriend
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago
Dog Lovers Gifts for Women - Dog Mum Birthday Gifts with Travel Tumbler Mug Makeup Bag Keychain Paw Candle Pet Lovers Relaxing Gift Basket for Best Friend Sister Mum
- Price
- £17.05
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
18
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
15%
- Moyel46%
- LSVGSAK11%
- BISOUSOX10%
- Chalier Cozy8%
- Jeasona6%
- ALLY-MAGIC5%
- Open — no brand owns it (5 brands, 15%)
Demand
Dog Mum Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 10.7×
Search terms
Top Dog Mum Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog mum gifts68K/yr
- dog gifts for women50K/yr
- dog lovers gifts for women38K/yr
- gifts for dog lovers44K/yr
- dog mum34K/yr
- dog lover gifts26K/yr
- gifts from the dog16K/yr
- gifts from dogs to humans11K/yr
- dog owner gifts14K/yr
- gifts for dog lovers women18K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Mum Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
poor value for money
Look more expensive than they were
Not worth the price
fell apart in the washing machine on the second wash
dont machine wash it
have been blatantly repaired with stitching of the wrong colour
Its a lot smaller than I thought
Love
Good quality socks
No complaints
Good quality
Cute gift
Great gift
Great for a gift
Soft fluffy, gorgeous
Super soft
Lovely socks so soft would buy again
Excellent value
They weren't very expensive
Good price
comfortable
comfy to wear
Nice and comfy
Return
0.3% Return rate 55% Fixable by listing
Its a lot smaller than I thought
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Mum Gifts questions
Answered from the same tracked data.