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Dog Mum Gifts

Fail

Demand is soft, at -53.0% this quarter, so Dog Mum Gifts is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£157K/yr404K searches / yr
90-day growth
-53.0%search demand this quarter
Competition
79%top-5 click share · 11 brands · 18 sellers

Flapen Score

Dog Mum Gifts against its category

The dotted line is the Fashion average. Past it, Dog Mum Gifts is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Mum Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Mum Gifts 404K times last year and spent an estimated £157K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
-53.0%
Conversion, latest week
4.6%
Market size, estimated
£157Ka year
Peak month
December10.7× the quietest month
Top search term
dog mum gifts68K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £5.55 to £17.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £8.44 that is £844 to £2K a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£5.55–£17.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£844–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #234 within Novelty & Special Use Clothing. It carries 2,828 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#234in Novelty & Special Use Clothing
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,828per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Dog Mum Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£94K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

15%

  • Moyel46%
  • LSVGSAK11%
  • BISOUSOX10%
  • Chalier Cozy8%
  • Jeasona6%
  • ALLY-MAGIC5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Dog Mum Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Dog Mum Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog mum gifts68K/yr
  • dog gifts for women50K/yr
  • dog lovers gifts for women38K/yr
  • gifts for dog lovers44K/yr
  • dog mum34K/yr
  • dog lover gifts26K/yr
  • gifts from the dog16K/yr
  • gifts from dogs to humans11K/yr
  • dog owner gifts14K/yr
  • gifts for dog lovers women18K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Mum Gifts

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
0.3%of orders come back
“poor value for money”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Mum Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data