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Dog Earrings

Maybe

The average product has only 156 reviews. But shoppers spend only $36K a year here, so Dog Earrings is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£36K/yr61K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
24%top-5 click share · 21 brands · 27 sellers

Flapen Score

Dog Earrings against its category

The dotted line is the Fashion average. Past it, Dog Earrings is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Earrings 61K times last year and spent an estimated £36K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
3.6%
Market size, estimated
£36Ka year
Peak month
December4.6× the quietest month
Top search term
radley earrings20K searches a year

02 · Price

A sale here is worth £16.71.

Listings sell for £16.71 on average, from £3.96 to £41.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.71 that is £0 to £2K a year per listing.

Average price
£16.71inside the $15 to $100 sweet spot
Price range
£3.96–£41.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #5,565 within Jewellery. It carries 156 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
21.7%
Average rank
#5,565in Jewellery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dog Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£724£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 falling

Sellers

27

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

24%

Top 20: 65%

Open market

18%

  • RADLEY55%
  • Radley15%
  • IMINI4%
  • The Rose & Silver Company4%
  • NARMO3%
  • Dew2%

Demand

Dog Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Dog Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radley earrings20K/yr
  • radley earrings for women20K/yr
  • dog earrings10K/yr
  • paw print earrings5K/yr
  • dog earrings for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+0.08

They're larger than i though

Quite small

These earrings are small

Metal Authenticity17%−0.36

FAKE silver

I wanted gold not silver I have sent them back

Absolutely unacceptable for an item that is meant to be sterling silver

Color11%−0.16

just the wrong colour

However, I've bought them a second time and had them for only a few weeks and they have started turning brown and green

Tarnished and turned yellow

Ease Of Use9%+0.11

the catch is a little hard to get open on one earring

the Card difficult to pull out

Quality-Overall7%+1.25

Bad quality

or bad quality

Love

Quality-Overall22%+1.25

Look really good the detail is amazing

Product is well made as expected from Radley

Excellent product

Gifting Purpose14%+1.33

Excellent gift looks very elegant

Ideal gift

a lovely gift

Value For Money13%+0.95

good value for money

Good value for money

Good value

Size-Overall9%+0.08

these are a nice size for me

not too big

nice size to fit in a handbag

Comfort-Overall8%+0.54

comfortable

Easy to put into your ears comfortably

comfortable to wear daily

Return

1.5% Return rate 59% Fixable by listing

Size-Overall43%█▆▄▅▇▆

They're larger than i though

Quite small

These earrings are small

Metal Authenticity30%▅▄▄▃▂█

FAKE silver

I wanted gold not silver I have sent them back

Absolutely unacceptable for an item that is meant to be sterling silver

Advertised Vs Actual Product7%▁▅▂▇█▁

Falsely Advertised

Color5%▄▁▅█▁▁

just the wrong colour

However, I've bought them a second time and had them for only a few weeks and they have started turning brown and green

Tarnished and turned yellow

Durability3%▁▁█▁▁▁

out afyer just a couple of times worn

FAQ

Common Dog Earrings questions

Answered from the same tracked data.