dog earrings
Worth a lookShows a thin review moat (156 avg reviews), but a small market ($36K/yr) keeps it on the watch list.
Review moat
Great156.3avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£16.71avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.96–£41.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 61K searches
According to Flapen's Amazon United Kingdom niche tracking, dog earrings is a £36K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dog earrings market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£25K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #5,565
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 87%
- Out of stock
- 21.7%
- Avg brand age
- 40 months
- Avg seller age
- 203 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
27
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
24%
Top 20: 65%
Open market
18%
- RADLEY55%
- Radley15%
- IMINI4%
- The Rose & Silver Company4%
- NARMO3%
- Dew2%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -16.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top dog earrings search terms
- radley earrings20K/yr
- radley earrings for women20K/yr
- dog earrings10K/yr
- paw print earrings5K/yr
- dog earrings for women6K/yr
Top dog earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Radley Signature Ladies 18ct Rose Gold Plated Sterling Silver Double Disc Engraved Hoops Earrings RYJ1146
Radley£16.884.4★136 rev
Radley Womens 18ct Silver and Rose Gold Plated Moon & Stars Earrings RYJ1211S
RADLEY£15.734.7★218 rev
Radley Rocks Sterling Silver Rose Gold Rainbow Studs RYJ1110
Radley£16.604.5★179 rev
Radley Womens Gold Plated Padlock Heart Charm Hoop Earrings RYJ1444S
RADLEY£21.264.4★8 rev
RADLEY London Ladies Silver Leaping Dog Twin Pack Stud Earrings RYJ1209S One Size
RADLEY£12.624.6★76 rev
Newest
by launch date
Radley Womens Gold Plated Salt Enamel Heart Cut Out Earrings
RADLEY£16.892 rev
Radley Womens 18ct Gold Plated Pistachio Enamel Heart Cut Out Earrings
RADLEY£16.802 rev
Radley Twin Pack 18ct Gold Heart Earrings RYJ1234S
RADLEY£14.773 rev
NARMO 925 Sterling Silver Hoops Colorful Pet Claws Earrings for Women
NARMO£12.23441 rev
RADLEY 18ct Gold Plated Bobble Hoop Earring and Charm Set
RADLEY£22.865 rev
Trending
90-day click momentumRadley Womens Gold Plated Salt Enamel Heart Cut Out Earrings
RADLEY£16.892.5★
Radley Womens 18ct Gold Plated Pistachio Enamel Heart Cut Out Earrings
RADLEY£16.803.0★
CM Crareesi Mania G23 Titanium Helix Stud Earrings 16G Tragus Lip Stud Cartilage Conch Earrings Flat Back Dog Paw Print Cartilage Piercing Internally Threaded Forward Helix Earrings for Women
CM Crareesi Mania£12.504.0★
Swarovski Angelic Square Stud Pierced Earrings Aqua Rhodium plated from the Amazon Exclusive Swarovski Angelic Square Collection
Swarovski£28.664.6★
COLLBATH Paw Print Earrings for Women Brass Electroplate Ear Studs Lightweight Animal Paw Jewellery Dog Earrings for Wedding Party Prom Church Meetings Summer Picnic Gift
COLLBATH£4.700.0★
What buyers say about dog earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Look really good the detail is amazing”
“Excellent gift looks very elegant”
“good value for money”
“these are a nice size for me”
“comfortable”
“Diamonds are forever lol”
“Cute colour”
“They are aging and sparkle”
“not to heavy, 10/10”
“Nice style earrings”
What buyers complain about
“They're larger than i though”
“FAKE silver”
“just the wrong colour”
“the catch is a little hard to get open on one earring”
“Bad quality”
“These are poorly designed”
“out afyer just a couple of times worn”
“The stone fell”
“became painful when wearing these”
“Falsely Advertised”
Top return reasons
Common questions
- Is dog earrings profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 53 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the dog earrings niche?
- 21 brands and 27 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in dog earrings?
- Top complaints mined from reviews: Size-Overall, Metal Authenticity, Color. The return rate is 1.5%.
- When does demand for dog earrings peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the dog earrings niche?
- Listings span £3.96–£41.71; the average listing price is £16.71 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.