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Dog Dad Gifts

Maybe

Search demand grew +678.5% this quarter. But prices span $3.28–$13.47, mostly outside the sweet spot, so Dog Dad Gifts is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£62K/yr156K searches / yr
90-day growth
+678.5%search demand this quarter
Competition
64%top-5 click share · 16 brands · 24 sellers

Flapen Score

Dog Dad Gifts against its category

The dotted line is the Fashion average. Past it, Dog Dad Gifts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Dad Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Dad Gifts 156K times last year and spent an estimated £62K. The top 5 brands take 66% of clicks. Demand peaks in Jun–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +678.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+678.5%
Conversion, latest week
6.2%
Market size, estimated
£62Ka year
Peak month
June15.9× the quietest month
Top search term
dog dad gifts61K searches a year

02 · Price

A sale here is worth £6.47.

Listings sell for £6.47 on average, from £3.28 to £13.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.47 that is £647 to £2K a year per listing.

Average price
£6.47under the $15 to $100 sweet spot
Price range
£3.28–£13.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£647–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #585 within Luggage & Travel Gear. It carries 304 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
1.7%
Average rank
#585in Luggage & Travel Gear
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
304per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dog Dad Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

24

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

30%

  • Jeasona37%
  • TypasTdqk9%
  • AGRIMONY8%
  • BestaFiesta6%
  • NotNiceThings6%
  • JMIMO5%

Demand

Dog Dad Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 15.9×

Search terms

Top Dog Dad Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog dad gifts61K/yr
  • fathers day gifts from dog21K/yr
  • fathers day gifts from the dog16K/yr
  • dog dad34K/yr
  • dog dad fathers day gifts5K/yr
  • fathers day gift from the dog4K/yr
  • best dog dad gifts6K/yr
  • dog gifts for men8K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Dad Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Handle Quality33%−0.15

Handle fell off

Value For Money17%−0.04

Not worth the money

Size-Overall17%+0.31

Small

Material Quality17%−0.07

Not very good material for socks

Love

Quality-Overall47%+3.21

Great quality, perfect card, don't get many from the dog in the shops yet

Good quality card

Good quality

Value For Money12%−0.04

Value for money

good bargain

Gifting Purpose6%+0.24

Great Fathers day gift

Fun/Entertainment Experience6%+0.24

my son found it very amusing

Design-Overall4%+0.18

The design looks exactly as pictured

The crochet design is lovely

Return

0.1% Return rate 36% Fixable by listing

Value For Money29%█▁▁▁▅▁

Not worth the money

Size-Overall21%▁▁▁▁▁█

Small

Advertised Vs Actual Product14%▁▁▁▁▁█
Defective Material/Parts14%▁▁▁▁▁█
Handle Quality14%▁▁▁▁█▁

Handle fell off

FAQ

Common Dog Dad Gifts questions

Answered from the same tracked data.