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Doctor Who Gifts

Fail

The top 5 products take 100% of clicks, so Doctor Who Gifts is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£302K/yr809K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 22 sellers

Flapen Score

Doctor Who Gifts against its category

The dotted line is the Fashion average. Past it, Doctor Who Gifts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doctor Who Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Doctor Who Gifts 809K times last year and spent an estimated £302K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 809K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £302K a year.

Searches, last 12 months
809K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
1.1%
Market size, estimated
£302Ka year
Peak month
December5.8× the quietest month
Top search term
doctor who509K searches a year

02 · Price

A sale here is worth £33.35.

Listings sell for £33.35 on average, from £3.41 to £108.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £33.35 that is £8K to £17K a year per listing.

Average price
£33.35inside the $15 to $100 sweet spot
Price range
£3.41–£108.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #973 within Coats, Jackets & Gilets. It carries 306 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
1.0%
Average rank
#973in Coats, Jackets & Gilets
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Doctor Who Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£60K£121K£181K£242K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • TDP Textiles76%
  • Infinity Leather14%
  • Close Up6%
  • Presenting Perfection4%

Demand

Doctor Who Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Doctor Who Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • doctor who509K/yr
  • dr who122K/yr
  • dr who gifts85K/yr
  • doctor who gifts47K/yr
  • doctor who merchandise18K/yr
  • dr who merchandise21K/yr
  • doctor who merch7K/yr

Reviews and returns

What reviews say buyers love and hate about Doctor Who Gifts

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Chain/Key Quality”
0.3%of orders come back
“Cheap keyring”
A buyer, on “Chain/Key Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Doctor Who Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data