Skip to content

Doctor Who Gifts

Fail

The top 5 products take 100% of clicks, so Doctor Who Gifts is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£302K/yr809K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 22 sellers

Flapen Score

Doctor Who Gifts against its category

The dotted line is the Fashion average. Past it, Doctor Who Gifts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doctor Who Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Doctor Who Gifts 809K times last year and spent an estimated £302K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 809K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £302K a year.

Searches, last 12 months
809K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
1.1%
Market size, estimated
£302Ka year
Peak month
December5.8× the quietest month
Top search term
doctor who509K searches a year

02 · Price

A sale here is worth £33.35.

Listings sell for £33.35 on average, from £3.41 to £108.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £33.35 that is £8K to £17K a year per listing.

Average price
£33.35inside the $15 to $100 sweet spot
Price range
£3.41–£108.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #973 within Coats, Jackets & Gilets. It carries 306 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
1.0%
Average rank
#973in Coats, Jackets & Gilets
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Doctor Who Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£60K£121K£181K£242K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • TDP Textiles76%
  • Infinity Leather14%
  • Close Up6%
  • Presenting Perfection4%

Demand

Doctor Who Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Doctor Who Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doctor who509K/yr
  • dr who122K/yr
  • dr who gifts85K/yr
  • doctor who gifts47K/yr
  • doctor who merchandise18K/yr
  • dr who merchandise21K/yr
  • doctor who merch7K/yr

Reviews and returns

What reviews say buyers love and hate about Doctor Who Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Chain/Key Quality50%−0.19

Cheap keyring

Size-Overall13%+0.40

Comes up a little small

Love

Gifting Purpose35%+3.70

Great for a little gift

Fab gift

brilliant gift for Who fans

Quality-Overall28%−0.04

Nice quality card and envelope

Lovely quality note book

Good quality

Chain/Key Quality21%−0.19

its a good size keyring

Great Keyring

Wonderful key ring for a true Dr Who fan

Value For Money6%+0.46

Great low price

Its good value

Size-Overall3%+0.40

not too big or too small

FAQ

Common Doctor Who Gifts questions

Answered from the same tracked data.