djeco
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great228.75avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.25avg listing price — sweet spot $15–$100
Price range
Okay£7.08–£22.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 97K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, djeco is a £27K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
djeco market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £25K–£31K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #351
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 29%
- Out of stock
- 2.1%
- Avg brand age
- 47 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
0%
- Djeco77%
- Janod21%
- Mostof1%
- Animal Antics1%
Demand
Weekly Amazon search volume, last 31 weeks — +2.1% search growth over the last 90 days.Top djeco products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Djeco Kids Handmade Faux Leather Wallet & Coin Purse Set - Sweet Fashionista European Illustrations Ages 6+
Djeco£14.094.3★17 rev
Djeco - Create with Stickers - Create Animals Multicoloured 20.3 x 20.3 x 2.5 centimetres
Djeco£7.804.6★374 rev
Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179
Janod£9.724.6★241 rev
Djeco DJ09339 Cyanotype Starter Kit
Djeco£15.504.7★5 rev
Djeco - Glitter dresses
Djeco£15.413.9★67 rev
Newest
by launch date
Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
Animal Antics£11.8048 rev
Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179
Janod£9.72241 rev
Janod - Set of 6 hair clip to Create - Forest animals - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09180
Janod£9.90241 rev
Djeco DJ09385 Coyoacan Surrealism Kit I
Djeco£14.925 rev
Djeco DJ09339 Cyanotype Starter Kit
Djeco£15.505 rev
Trending
90-day click momentumJanod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179
Janod£9.724.6★
Janod - Magic Ocean - 3 Diamond Keychains - Keychain Making Kit - Child Craft Kit - Fine Motor Skills and Concentration Learning - from 7 Years Old - J07793
Janod£7.374.2★
Djeco DJ09339 Cyanotype Starter Kit
Djeco£15.504.7★
Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
Animal Antics£11.804.4★
Fairy Potions DIY Craft Kits for Kids Mix 20 Magical Wizard Potions with Energy Crystal Dust Creative Gift Toy
Mostof£15.204.6★
What buyers say about djeco
What buyers praise and complain about, mined from review topics.What buyers love
“Great family game”
“Will probably be go-to present for birthday parties”
“Really good quality”
“This is excellent for kids brilliant value for money it has so much in it much better than the really expensive postion sets i have bought my kids”
“Easy craft activity with minimal mess”
“A lot of fun for a kid who likes art and crafts”
“Easy to do and good fun”
“Brought for my 5 year old daughter it's really bright and engaging”
“Easy to peel stickers”
What buyers complain about
“Poor quality and release loose for a 9 year old”
Top return reasons
Common questions
- Is djeco profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 24 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the djeco niche?
- 4 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in djeco?
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.2%.
- What does it cost to enter the djeco niche?
- Listings span £7.08–£22.41; the average listing price is £12.25 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.