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Djeco

Fail

The top 5 brands take 100% of clicks, so Djeco is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£27K/yr97K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
51%top-5 click share · 4 brands · 29 sellers

Flapen Score

Djeco against its category

The dotted line is the Fashion average. Past it, Djeco is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Djeco market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Djeco 97K times last year and spent an estimated £27K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
2.3%
Market size, estimated
£27Ka year
Top search term
djeco57K searches a year

02 · Price

A sale here is worth £12.25.

Listings sell for £12.25 on average, from £7.08 to £22.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.25 that is £0 to £1K a year per listing.

Average price
£12.25under the $15 to $100 sweet spot
Price range
£7.08–£22.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #351 within Luggage & Travel Gear. It carries 229 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
88%
Out of stock, average day
2.1%
Average rank
#351in Luggage & Travel Gear
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Djeco products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

0%

  • Djeco77%
  • Janod21%
  • Mostof1%
  • Animal Antics1%

Demand

Djeco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Djeco

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.21

Poor quality and release loose for a 9 year old

Poor quality

Love

Fun/Entertainment Experience43%+3.08

Great family game

Easy to do and good fun

Great fun for the whole family

Gifting Purpose11%+0.51

Will probably be go-to present for birthday parties

A Perfect birthday gift when you do not want to add another plastic to this world

Quality-Overall11%−0.21

Really good quality

Quality is great

Value For Money7%+0.33

This is excellent for kids brilliant value for money it has so much in it much better than the really expensive postion sets i have bought my kids

Mess Free7%

Easy craft activity with minimal mess

Return

0.2% Return rate 8% Fixable by listing

Value For Money23%▁▁▁▁▁█
Gifting Purpose15%▁▁██▁▁
Functionality-Overall15%▁▁██▁▁
Fun/Entertainment Experience8%▁▁▁▁█▁
Quality-Overall8%▁▁▁▁▁█

Poor quality and release loose for a 9 year old

Poor quality

FAQ

Common Djeco questions

Answered from the same tracked data.