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Djeco

Fail

The top 5 brands take 100% of clicks, so Djeco is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£27K/yr97K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
51%top-5 click share · 4 brands · 29 sellers

Flapen Score

Djeco against its category

The dotted line is the Fashion average. Past it, Djeco is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Djeco market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Djeco 97K times last year and spent an estimated £27K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
2.3%
Market size, estimated
£27Ka year
Top search term
djeco57K searches a year

02 · Price

A sale here is worth £12.25.

Listings sell for £12.25 on average, from £7.08 to £22.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.25 that is £0 to £1K a year per listing.

Average price
£12.25under the $15 to $100 sweet spot
Price range
£7.08–£22.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #351 within Luggage & Travel Gear. It carries 229 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
88%
Out of stock, average day
2.1%
Average rank
#351in Luggage & Travel Gear
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Djeco products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

29

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 96%

Open market

0%

  • Djeco77%
  • Janod21%
  • Mostof1%
  • Animal Antics1%

Demand

Djeco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Djeco

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Fun/Entertainment Experience”
100%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Poor quality and release loose for a 9 year old”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Djeco questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data