Djeco
FailThe top 5 brands take 100% of clicks, so Djeco is a Fail.
- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £27K/yr97K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 51%top-5 click share · 4 brands · 29 sellers
Flapen Score
Djeco against its category
The dotted line is the Fashion average. Past it, Djeco is stronger. Inside it, weaker.
Market
The Djeco market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Djeco 97K times last year and spent an estimated £27K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £27Ka year
- Top search term
- djeco57K searches a year
02 · Price
A sale here is worth £12.25.
Listings sell for £12.25 on average, from £7.08 to £22.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.25 that is £0 to £1K a year per listing.
- Average price
- £12.25under the $15 to $100 sweet spot
- Price range
- £7.08–£22.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #351 within Luggage & Travel Gear. It carries 229 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 88%
- Out of stock, average day
- 2.1%
- Average rank
- #351in Luggage & Travel Gear
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 229per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Djeco products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Djeco Kids Handmade Faux Leather Wallet & Coin Purse Set - Sweet Fashionista European Illustrations Ages 6+
- Price
- £14.09
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 3y ago

Djeco - Create with Stickers - Create Animals Multicoloured 20.3 x 20.3 x 2.5 centimetres
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 374
- Age
- 14y ago

Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 1y ago

Djeco DJ09339 Cyanotype Starter Kit
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Djeco - Glitter dresses
- Price
- £15.41
- Rating
- 3.9/5
- Reviews
- 67
- Age
- 15y ago
Trending
estimated 90-day click momentum
Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 1y ago

Janod - Magic Ocean - 3 Diamond Keychains - Keychain Making Kit - Child Craft Kit - Fine Motor Skills and Concentration Learning - from 7 Years Old - J07793
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 2y ago

Djeco DJ09339 Cyanotype Starter Kit
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
- Price
- £11.80
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Fairy Potions DIY Craft Kits for Kids Mix 20 Magical Wizard Potions with Energy Crystal Dust Creative Gift Toy
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 1,750
- Age
- 3y ago
Newest
by launch date
Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
- Price
- £11.80
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 1y ago

Janod - Set of 6 hair clip to Create - Forest animals - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09180
- Price
- £9.90
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 1y ago

Djeco DJ09385 Coyoacan Surrealism Kit I
- Price
- £14.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Djeco DJ09339 Cyanotype Starter Kit
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 96%
Open market
0%
- Djeco77%
- Janod21%
- Mostof1%
- Animal Antics1%
Demand
Djeco search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Djeco
We read the reviews and the return reasons for every product selling here.
“Poor quality and release loose for a 9 year old”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Djeco questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









