Djeco
FailThe top 5 brands take 100% of clicks, so Djeco is a Fail.
- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £27K/yr97K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 51%top-5 click share · 4 brands · 29 sellers
Flapen Score
Djeco against its category
The dotted line is the Fashion average. Past it, Djeco is stronger. Inside it, weaker.
Market
The Djeco market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Djeco 97K times last year and spent an estimated £27K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £27Ka year
- Top search term
- djeco57K searches a year
02 · Price
A sale here is worth £12.25.
Listings sell for £12.25 on average, from £7.08 to £22.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.25 that is £0 to £1K a year per listing.
- Average price
- £12.25under the $15 to $100 sweet spot
- Price range
- £7.08–£22.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #351 within Luggage & Travel Gear. It carries 229 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 88%
- Out of stock, average day
- 2.1%
- Average rank
- #351in Luggage & Travel Gear
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 229per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Djeco products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Djeco Kids Handmade Faux Leather Wallet & Coin Purse Set - Sweet Fashionista European Illustrations Ages 6+
- Price
- £14.09
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 3y ago

Djeco - Create with Stickers - Create Animals Multicoloured 20.3 x 20.3 x 2.5 centimetres
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 374
- Age
- 14y ago

Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 1y ago

Djeco DJ09339 Cyanotype Starter Kit
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Djeco - Glitter dresses
- Price
- £15.41
- Rating
- 3.9/5
- Reviews
- 67
- Age
- 15y ago
Trending
90-day click momentum
Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 1y ago

Janod - Magic Ocean - 3 Diamond Keychains - Keychain Making Kit - Child Craft Kit - Fine Motor Skills and Concentration Learning - from 7 Years Old - J07793
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 2y ago

Djeco DJ09339 Cyanotype Starter Kit
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
- Price
- £11.80
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Fairy Potions DIY Craft Kits for Kids Mix 20 Magical Wizard Potions with Energy Crystal Dust Creative Gift Toy
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 1,750
- Age
- 3y ago
Newest
by launch date
Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
- Price
- £11.80
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 1y ago

Janod - Set of 6 hair clip to Create - Forest animals - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09180
- Price
- £9.90
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 1y ago

Djeco DJ09385 Coyoacan Surrealism Kit I
- Price
- £14.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Djeco DJ09339 Cyanotype Starter Kit
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
0%
- Djeco77%
- Janod21%
- Mostof1%
- Animal Antics1%
Demand
Djeco search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Djeco
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality and release loose for a 9 year old
Poor quality
Love
Great family game
Easy to do and good fun
Great fun for the whole family
Will probably be go-to present for birthday parties
A Perfect birthday gift when you do not want to add another plastic to this world
Really good quality
Quality is great
This is excellent for kids brilliant value for money it has so much in it much better than the really expensive postion sets i have bought my kids
Easy craft activity with minimal mess
Return
0.2% Return rate 8% Fixable by listing
Poor quality and release loose for a 9 year old
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Djeco questions
Answered from the same tracked data.









