Skip to content

Disposable Underwear

Fail

Shoppers spend only $42K a year here, so Disposable Underwear is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£42K/yr128K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
60%top-5 click share · 14 brands · 55 sellers

Flapen Score

Disposable Underwear against its category

The dotted line is the Fashion average. Past it, Disposable Underwear is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable Underwear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disposable Underwear 128K times last year and spent an estimated £42K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
3.0%
Market size, estimated
£42Ka year
Top search term
disposable underwear35K searches a year

02 · Price

A sale here is worth £10.66.

Listings sell for £10.66 on average, from £6.71 to £19.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.66 that is £1K to £3K a year per listing.

Average price
£10.66under the $15 to $100 sweet spot
Price range
£6.71–£19.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #221 within Maternity. It carries 1,475 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
4.0%
Average rank
#221in Maternity
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,475per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Disposable Underwear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

55

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

18%

  • Frida Mom25%
  • Reljoyinn20%
  • FUIPVGI13%
  • Travelcare11%
  • STARLY8%
  • Upxiang6%

Search terms

Top Disposable Underwear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disposable underwear35K/yr
  • disposable pants22K/yr
  • disposable knickers20K/yr
  • disposable underwear women16K/yr
  • disposable pants women16K/yr
  • disposable knickers women5K/yr
  • ladies disposable pants4K/yr
  • disposable panties4K/yr
  • womens disposable pants3K/yr
  • disposable briefs3K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable Underwear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

SIZING IS NOT CORRECT SO SIZE UP

Very small

Very Tight

Quality-Overall17%−0.02

Not as good as they used to be

not the best

Poor quality

Value For Money7%+0.40

Waste of money

Overpriced for what they are

Not worth the money

Durability6%

came loose quickly

Tearing up when trying to get it on

if you do pull them up too quickly they will rip slightly

Advertised Vs Actual Product5%−0.01

Look nothing like this picture

Not same as described

Not as pictured

Love

Comfort-Overall35%+3.10

Super comfortable

Comfy to wear

Very comfortable and secure

Value For Money16%+0.40

Worth it

Good for price

Good value for money

Quality-Overall12%−0.02

These are well made

Good quality

Great product

Size-Overall8%−0.09

fit well

The pants fit well

They're true to size

Leak-Proof2%

discreet and I feel confident that nothing will leak as the day goes on

Leak-proof

My skin was left dry and no leaks

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

SIZING IS NOT CORRECT SO SIZE UP

Very small

Very Tight

FAQ

Common Disposable Underwear questions

Answered from the same tracked data.