Disposable Underwear
FailShoppers spend only $42K a year here, so Disposable Underwear is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £42K/yr128K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 55 sellers
Flapen Score
Disposable Underwear against its category
The dotted line is the Fashion average. Past it, Disposable Underwear is stronger. Inside it, weaker.
Market
The Disposable Underwear market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Disposable Underwear 128K times last year and spent an estimated £42K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £42Ka year
- Top search term
- disposable underwear35K searches a year
02 · Price
A sale here is worth £10.66.
Listings sell for £10.66 on average, from £6.71 to £19.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.66 that is £1K to £3K a year per listing.
- Average price
- £10.66under the $15 to $100 sweet spot
- Price range
- £6.71–£19.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #221 within Maternity. It carries 1,475 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 95%
- Out of stock, average day
- 4.0%
- Average rank
- #221in Maternity
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,475per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Disposable Underwear products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Frida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 16,753
- Age
- 7y ago

Reljoyinn Womens 100% Cotton Disposable Underwear Mid Waist Panties for Travel Hospital Stays Underpants White (10pcs)(Small 24-29 inch waist)
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 3y ago

FUIPVGI 50 Pcs Disposable Thong Panties Non-woven Thong Disposable Bikini Panties Travel Panties for Sun Bed Spray Tan Waxing Treatment Spa Disposable T Strap Thong One Size (Black)
- Price
- £7.57
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 2y ago

Womens Disposable Nonwoven Underwear Ladies Briefs Paper Printing Panties for Travel Hotel Spa Hospital Stays Emergencies(7pcs M)
- Price
- £7.50
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 3y ago

50 Pieces Disposable Underwear for Women/Men - Extra Soft Incontinence Briefs - Wax Travel Sports Panties - Large - White
- Price
- £11.56
- Rating
- 3.6/5
- Reviews
- 56
- Age
- 7y ago
Trending
90-day click momentum
SHUIMILI Womens Seamless Underwear Mid Waist No Show Soft Breathable Bikini Panties For Women 7Pack (UK Alpha M Regular Regular Nude)
- Price
- £12.74
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 5mo ago

D.DUO Disposable Underwear for Women Silky Seamless Invisible Reusable Disposable Panties for Travel Hotal Stays(7PK) (UK Alpha M Regular Regular Beige)
- Price
- £13.69
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 5mo ago

Reljoyinn Womens 100% Cotton Disposable Underwear Mid Waist Panties for Travel Hospital Stays Underpants Multicolor (10pcs)(Small 24-29 inch waist)
- Price
- £10.79
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 3y ago

STARLY 15pcs Womens Nonwoven Underwear Paper Panties Handy Briefs for Travel Hotel Spa X-Large--Waist(inch)34.5 inch-38 inch Hips(inch): 40.5 inch-4 White With Purple blue and Green Flores
- Price
- £11.48
- Rating
- 4.2/5
- Reviews
- 805
- Age
- 8y ago

STARLY Womens Disposable Pure Cotton Underwear Travel Panties High Cut Granny Briefs (10pcs White M)
- Price
- £12.52
- Rating
- 4.4/5
- Reviews
- 1,383
- Age
- 8y ago
Newest
by launch date
D.DUO Disposable Underwear for Women Silky Seamless Invisible Reusable Disposable Panties for Travel Hotal Stays(7PK) (UK Alpha M Regular Regular Beige)
- Price
- £13.69
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 5mo ago

SHUIMILI Womens Seamless Underwear Mid Waist No Show Soft Breathable Bikini Panties For Women 7Pack (UK Alpha M Regular Regular Nude)
- Price
- £12.74
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 5mo ago

SUNKISS Incontinence Pants Women Ultra Thin & Fast-Absorbing Postpartum Disposable Underwear UK Size 6-16Maternity Knickers Small/Medium White 20 Count
- Price
- £9.96
- Rating
- 4.3/5
- Reviews
- 552
- Age
- 10mo ago

by Amazon Lady Pants Discreet Large - 40 Count (4 Packs of 10) White (Previously a Amazon Basic Care Brand Same Product) - Packaging May Vary
- Price
- £19.47
- Rating
- 3.2/5
- Reviews
- 259
- Age
- 1y ago

MOLLIS Disposable Period Pants for Women Heavy Flow Maternity Pads & Postpartum Underwear Incontinence Knickers Leak Proof Black XXLarge 8 Count
- Price
- £8.54
- Rating
- 4.5/5
- Reviews
- 872
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
55
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
18%
- Frida Mom25%
- Reljoyinn20%
- FUIPVGI13%
- Travelcare11%
- STARLY8%
- Upxiang6%
Search terms
Top Disposable Underwear search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disposable underwear35K/yr
- disposable pants22K/yr
- disposable knickers20K/yr
- disposable underwear women16K/yr
- disposable pants women16K/yr
- disposable knickers women5K/yr
- ladies disposable pants4K/yr
- disposable panties4K/yr
- womens disposable pants3K/yr
- disposable briefs3K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Underwear
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
SIZING IS NOT CORRECT SO SIZE UP
Very small
Very Tight
Not as good as they used to be
not the best
Poor quality
Waste of money
Overpriced for what they are
Not worth the money
came loose quickly
Tearing up when trying to get it on
if you do pull them up too quickly they will rip slightly
Look nothing like this picture
Not same as described
Not as pictured
Love
Super comfortable
Comfy to wear
Very comfortable and secure
Worth it
Good for price
Good value for money
These are well made
Good quality
Great product
fit well
The pants fit well
They're true to size
discreet and I feel confident that nothing will leak as the day goes on
Leak-proof
My skin was left dry and no leaks
Return
0.0% Return rate 100% Fixable by listing
SIZING IS NOT CORRECT SO SIZE UP
Very small
Very Tight
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Underwear questions
Answered from the same tracked data.









