Skip to content

Diddly Squat Farm

Fail

The top 5 products take 100% of clicks, so Diddly Squat Farm is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£5K/yr34K searches / yr
90-day growth
+314.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Diddly Squat Farm against its category

The dotted line is the Fashion average. Past it, Diddly Squat Farm is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diddly Squat Farm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diddly Squat Farm 34K times last year and spent an estimated £5K. All 2 brands take every click. Demand peaks in Jun–Aug–Sep–Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +314.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+314.2%
Conversion, latest week
0.7%
Market size, estimated
£5Ka year
Peak month
September9.2× the quietest month
Top search term
diddly squat farm17K searches a year

02 · Price

A sale here is worth £22.25.

Listings sell for £22.25 on average, from £15.88 to £34.59. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £22.25 that is £0 to £2K a year per listing.

Average price
£22.25inside the $15 to $100 sweet spot
Price range
£15.88–£34.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,281 within Boys. It carries 10 reviews at 3.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
4.3%
Average rank
#1,281in Boys
Average rating
3.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
10per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Diddly Squat Farm Shop96%
  • Diddly Squat Farm4%

Demand

Diddly Squat Farm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug, Sep, Oct, Dec · busiest ÷ quietest = 9.2×

Reviews and returns

What reviews say buyers love and hate about Diddly Squat Farm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%

Not sized as expected

Very small

Buy a larger size

Quality-Overall50%

Very poor quality

Return

1.8% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁▁█

Not sized as expected

Very small

Buy a larger size

FAQ

Common Diddly Squat Farm questions

Answered from the same tracked data.