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Diary of a Wimpy Kid Costume

soft demand (-99.3% this quarter) — Diary of a Wimpy Kid Costume doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 9Growth 0Conversion 38Competition 36Returns 76Price range 33Avg price 53Brand share 11Review moat 98Quality gap 43
This niche Category average

Is Diary of a Wimpy Kid Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Diary of a Wimpy Kid Costume is a £35K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 33/100.

Diary of a Wimpy Kid Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -99.3% over the last 90 days and 3.0% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr1K
Search volume / yr-99.3%95K
Conversion rate3.0%
Avg price£12.39

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 8
Top-5 product click share63%
Open market4%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement46%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews35

Top Diary of a Wimpy Kid Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Kavoc26%
  • Vagile25%
  • STREETWISE CLOTHING QUALITY CASUAL WEAR18%
  • SMARTYPANTS10%
  • Postees8%
  • Diary Of A Wimpy Kid8%
  • Open — no brand owns it (1 brand, 4%)

Diary of a Wimpy Kid Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR3.0%Products13Brands7Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews35Avg BSR#4,456
35K25KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Diary of a Wimpy Kid Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • diary of a wimpy kid costume69K/yr
  • diary of a wimpy kid t shirt5K/yr
  • diary of a wimpy kid tshirt5K/yr
  • wimpy kid costume13K/yr
  • diary of wimpy kid costume3K/yr

What reviews say buyers love and hate about Diary of a Wimpy Kid Costume

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Size-Overall23%

Perfect sizing

Print Quality20%

Good quality t shirt and print and has washed well so far

Gifting Purpose20%

Great gift for Wimpy Kid fan

Washability10%

washes really well

Material Quality10%

Great material

What buyers complain about

100% of reviews
Material Quality25%

Poor quality material

Smell25%

horrible smell to it as well

Size-Overall25%

comes up small

Value For Money25%

Not worth the money

Diary of a Wimpy Kid Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
74%
2Quality-Overall
11%
3Functionality-Overall
4%
4Neck Fit
4%
5Value For Money
4%

Common Diary of a Wimpy Kid Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Diary of a Wimpy Kid Costume 33/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -99.3% over the last 90 days.
Diary of a Wimpy Kid Costume buyers on Amazon United Kingdom complain most about Material Quality, Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.0%.