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Diary of a Wimpy Kid Costume

Fail

Demand is soft, at -99.3% this quarter, so Diary of a Wimpy Kid Costume is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£35K/yr95K searches / yr
90-day growth
-99.3%search demand this quarter
Competition
63%top-5 click share · 7 brands · 8 sellers

Flapen Score

Diary of a Wimpy Kid Costume against its category

The dotted line is the Fashion average. Past it, Diary of a Wimpy Kid Costume is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diary of a Wimpy Kid Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diary of a Wimpy Kid Costume 95K times last year and spent an estimated £35K. The top 5 brands take 96% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-99.3%
Conversion, latest week
3.0%
Market size, estimated
£35Ka year
Top search term
diary of a wimpy kid costume69K searches a year

02 · Price

A sale here is worth £12.39.

Listings sell for £12.39 on average, from £6.90 to £18.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £12.39 that is £0 to £1K a year per listing.

Average price
£12.39under the $15 to $100 sweet spot
Price range
£6.90–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,456 within Boys. It carries 35 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
46%
Out of stock, average day
0.0%
Average rank
#4,456in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Diary of a Wimpy Kid Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Kavoc26%
  • Vagile25%
  • STREETWISE CLOTHING QUALITY CASUAL WEAR18%
  • SMARTYPANTS10%
  • Postees8%
  • Diary Of A Wimpy Kid8%
  • Open — no brand owns it (1 brand, 4%)

Demand

Diary of a Wimpy Kid Costume search demand

Weekly searches over the year. Pick a range.

35K25KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Diary of a Wimpy Kid Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diary of a wimpy kid costume69K/yr
  • diary of a wimpy kid t shirt5K/yr
  • diary of a wimpy kid tshirt5K/yr
  • wimpy kid costume13K/yr
  • diary of wimpy kid costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Diary of a Wimpy Kid Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality25%−0.03

Poor quality material

Smell25%−0.07

horrible smell to it as well

Size-Overall25%+0.22

comes up small

Value For Money25%−0.07

Not worth the money

Love

Size-Overall23%+0.22

Perfect sizing

The sizing is true to size, which makes ordering easy and reliable

Print Quality20%+1.91

Good quality t shirt and print and has washed well so far

Gifting Purpose20%+1.91

Great gift for Wimpy Kid fan

Washability10%+0.87

washes really well

Material Quality10%−0.03

Great material

Return

2.0% Return rate 78% Fixable by listing

Size-Overall74%▁█▆▁▁▁

comes up small

Quality-Overall11%▁▁█▁▁▁
Functionality-Overall4%▁▁█▁▁▁
Neck Fit4%▁▁█▁▁▁
Value For Money4%▁▁█▁▁▁

Not worth the money

FAQ

Common Diary of a Wimpy Kid Costume questions

Answered from the same tracked data.