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Diamond Necklace

Fail

Shoppers spend only $33K a year here, so Diamond Necklace is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£33K/yr79K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
45%top-5 click share · 18 brands · 41 sellers

Flapen Score

Diamond Necklace against its category

The dotted line is the Fashion average. Past it, Diamond Necklace is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diamond Necklace 79K times last year and spent an estimated £33K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
1.0%
Market size, estimated
£33Ka year
Peak month
December7.9× the quietest month
Top search term
diamond necklace24K searches a year

02 · Price

A sale here is worth £42.27.

Listings sell for £42.27 on average, from £7.01 to £142.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £42.27 that is £0 to £4K a year per listing.

Average price
£42.27inside the $15 to $100 sweet spot
Price range
£7.01–£142.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,856 within Jewellery. It carries 621 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#1,856in Jewellery
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
621per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Diamond Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

41

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

45%

Top 20: 80%

Open market

19%

  • MomentWish21%
  • JewelryPalace17%
  • KRKC14%
  • YIMERAIRE14%
  • Swarovski8%
  • Avotto6%

Demand

Diamond Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Diamond Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diamond necklace24K/yr
  • diamond necklace for women24K/yr
  • cubic zirconia necklace12K/yr
  • moissanite necklace10K/yr
  • diamond pendant4K/yr
  • diamond jewellery5K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.08

Really cheap

Cheap crap

Poor quality

Color14%−0.12

would never show this color when scratched its always grayish-white

has gone a bronze colour and turned my daughters neck green, very disappointed

Turned green in 2 months

Durability11%−0.11

Broke the first time I wore it

it doesn't last well long-term

I can't vouch for its durability

Chain/Key Quality11%+1.20

Chain very dark

Watch out its a flimsy chain I paid £119 for this necklace I only hope I dont get a refund for £12

The chain is so small I can even use it am not happy at all

Size-Overall9%−0.04

Wrong size

The necklaces is bigger then the berclet I wanted the same size

Small

Love

Chain/Key Quality24%+1.20

The silver chain came quickly

Beautiful chain

Other than that, its an extremely pretty chain, very sparkly and appears to be quite sturdy

Value For Money18%+1.63

Excellent value for money

Lovely necklace value for money

Good price

Brightness/Shine/Glow14%+0.68

Pretty and shiny

Very nice and sparkly

Sparkles

Quality-Overall11%−0.08

Nice quality, sparkly stone

Good quality

It really is quite a stylish statement piece

Size-Overall5%−0.04

Perfect size

Sits in place

Perfect size for me

Return

2.8% Return rate 56% Fixable by listing

Size-Overall36%█▇█▇██

Wrong size

The necklaces is bigger then the berclet I wanted the same size

Small

Metal Authenticity11%▅▄█▁▆▆
Neck Fit9%▂▅▂█▅▂

Neckless

Chain/Key Quality9%▃▂█▁▄▄

Chain very dark

Watch out its a flimsy chain I paid £119 for this necklace I only hope I dont get a refund for £12

The chain is so small I can even use it am not happy at all

Fastener Quality6%█▄▃▁▂▅

FAQ

Common Diamond Necklace questions

Answered from the same tracked data.