Diamond Necklace
FailShoppers spend only $33K a year here, so Diamond Necklace is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £33K/yr79K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 45%top-5 click share · 18 brands · 41 sellers
Flapen Score
Diamond Necklace against its category
The dotted line is the Fashion average. Past it, Diamond Necklace is stronger. Inside it, weaker.
Market
The Diamond Necklace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diamond Necklace 79K times last year and spent an estimated £33K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £33Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- diamond necklace24K searches a year
02 · Price
A sale here is worth £42.27.
Listings sell for £42.27 on average, from £7.01 to £142.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £42.27 that is £0 to £4K a year per listing.
- Average price
- £42.27inside the $15 to $100 sweet spot
- Price range
- £7.01–£142.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,856 within Jewellery. It carries 621 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #1,856in Jewellery
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 621per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Diamond Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MomentWish Womens Necklaces Heart 1 Carat Moissanite Necklace For Women Pendant Silver 925 Wife Mum Birthday Anniversary Jewellery Gifts
- Price
- £82.34
- Rating
- 4.5/5
- Reviews
- 457
- Age
- 3y ago

YIMERAIRE 2.0CTTW Moissanite Necklace 925 Sterling Silver Diamond Necklace for Women 15MM Ladies Solitaire Moissanite Pendant Birthday Mothers Day Gifts for women
- Price
- £42.58
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 4y ago

JewelryPalace Round 9mm 3ct Moissanite Solitaire Pendant Necklace for Women Classic Simulated Diamond 925 Sterling Silver 14k White Gold Plated Necklaces for Her VVS D-F 18 Inch Box chain
- Price
- £32.58
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 3y ago

Swarovski Angelic necklace Round cut White Rhodium plated
- Price
- £106.17
- Rating
- 4.3/5
- Reviews
- 3,185
- Age
- 11y ago

KRKC Moissanite Necklace for Women 0.5-3CT Lab-Grown Diamond Solitaire Pendant Necklace White Gold S925 Silver Necklace Gift for Her Girlfriend Wife Mom (Square Prong-14k Gold 8mm-2CT)
- Price
- £82.51
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Trending
90-day click momentum
Avotto Silver Necklace S925 Sterling Silver Chains for Women Hypoallergenic Silver Chain Necklace for Women 20 Inch
- Price
- £8.64
- Rating
- 4.3/5
- Reviews
- 336
- Age
- 1y ago

KRKC Moissanite Necklace for Women 0.5-3CT Lab-Grown Diamond Solitaire Pendant Necklace White Gold S925 Silver Necklace Gift for Her Girlfriend Wife Mom (Square Prong-14k Gold 6.5mm-1CT)
- Price
- £71.70
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Swarovski Una Angelic Tennis necklace Round cut White Gold-tone plated
- Price
- £109.18
- Rating
- 4.3/5
- Reviews
- 3,185
- Age
- 1y ago

KRKC Moissanite Necklace for Women 0.5-3CT Lab-Grown Diamond Solitaire Pendant Necklace White Gold S925 Silver Necklace Gift for Her Girlfriend Wife Mom (Square Prong-14k Gold 8mm-2CT)
- Price
- £82.51
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

MomentWish Necklaces for Women 1 Carat Moissanite Solitaire Pendant Sterling Silver 14K White Gold Plated Diamond Necklace Jewelry Gift Christmas for Wife Girlfriend
- Price
- £83.68
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 12mo ago
Newest
by launch date
Maynor Birthstone Necklace for Women 925 Sterling Silver Necklace with Clear CZ Apr Cubic Zirconia Pendant Adjustable Silver Chain Personalised Choker Jewellery Birthday Gift for Women & Girls
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 6mo ago

MomentWish Necklaces for Women 0.3 Carat Moissanite Solitaire Pendant Sterling Silver 14K White Gold Plated Diamond Necklace Jewelry Gift Christmas for Wife Girlfriend
- Price
- £49.24
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 12mo ago

MomentWish Necklaces for Women 1 Carat Moissanite Solitaire Pendant Sterling Silver 14K White Gold Plated Diamond Necklace Jewelry Gift Christmas for Wife Girlfriend
- Price
- £83.68
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 12mo ago

Avotto S925 2mm Silver Chains for Women Diamond Silver Chain Necklace for Women Jewellry Gifts
- Price
- £9.08
- Rating
- 4.3/5
- Reviews
- 336
- Age
- 1y ago

Avotto Silver Necklace S925 Sterling Silver Chains for Women Hypoallergenic Silver Chain Necklace for Women 20 Inch
- Price
- £8.64
- Rating
- 4.3/5
- Reviews
- 336
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
41
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
45%
Top 20: 80%
Open market
19%
- MomentWish21%
- JewelryPalace17%
- KRKC14%
- YIMERAIRE14%
- Swarovski8%
- Avotto6%
Demand
Diamond Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Diamond Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diamond necklace24K/yr
- diamond necklace for women24K/yr
- cubic zirconia necklace12K/yr
- moissanite necklace10K/yr
- diamond pendant4K/yr
- diamond jewellery5K/yr
Reviews and returns
What reviews say buyers love and hate about Diamond Necklace
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really cheap
Cheap crap
Poor quality
would never show this color when scratched its always grayish-white
has gone a bronze colour and turned my daughters neck green, very disappointed
Turned green in 2 months
Broke the first time I wore it
it doesn't last well long-term
I can't vouch for its durability
Chain very dark
Watch out its a flimsy chain I paid £119 for this necklace I only hope I dont get a refund for £12
The chain is so small I can even use it am not happy at all
Wrong size
The necklaces is bigger then the berclet I wanted the same size
Small
Love
The silver chain came quickly
Beautiful chain
Other than that, its an extremely pretty chain, very sparkly and appears to be quite sturdy
Excellent value for money
Lovely necklace value for money
Good price
Pretty and shiny
Very nice and sparkly
Sparkles
Nice quality, sparkly stone
Good quality
It really is quite a stylish statement piece
Perfect size
Sits in place
Perfect size for me
Return
2.8% Return rate 56% Fixable by listing
Wrong size
The necklaces is bigger then the berclet I wanted the same size
Small
Neckless
Chain very dark
Watch out its a flimsy chain I paid £119 for this necklace I only hope I dont get a refund for £12
The chain is so small I can even use it am not happy at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diamond Necklace questions
Answered from the same tracked data.









