diamond earrings
Worth a lookShows a sweet-spot price point ($27.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£27.55avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great334.17avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£3.99–£178.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£101K£101K/yr · 165K searches
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, diamond earrings is a £101K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
diamond earrings market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £83K–£110K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,979
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.7%
- Avg brand age
- 44 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
43
Top-5 brand share
58%
Top 20: 99%
Top-5 click share
34%
Top 20: 74%
Open market
35%
- YIMERAIRE18%
- Dochais16%
- MomentWish9%
- ADRAMATA8%
- Ecripe7%
- Lyniuoy7%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -5.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×
Top diamond earrings search terms
- moissanite earrings33K/yr
- diamond earrings29K/yr
- white gold earrings29K/yr
- diamond studs earrings women21K/yr
- diamond stud earrings14K/yr
- diamond studs8K/yr
- white gold stud earrings for women10K/yr
- silver diamond earrings6K/yr
- diamond earring4K/yr
- diamond stud earrings for women5K/yr
Top diamond earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dochais 2 Pairs Cubic Zirconia Stud Earrings for Women Men 18K Gold Plated Hypoallergenic 925 Sterling Silver Post Earrings Round & Square Brilliant Simulated Diamond Earring Studs Silver Gold
Dochais£8.004.4★1,193 rev
YIMERAIRE Moissanite Earrings 3MM Diamond Stud Earrings For Women Men 925 Sterling Silver Screw Back Ear Stud Shiny Hypoallergenic White Gold Lab Grown Moissanite Studs -Gifts for Her Him
YIMERAIRE£22.754.3★415 rev
ADRAMATA Moissanite Earrings for Women and Men 925 Sterling Silver Hypoallergenic Simulated Diamond Earrings D Colour VVS1 Brilliant Halo Moissanite 14K White Gold Plated Flat Back Studs
ADRAMATA£22.474.0★138 rev
Lab Grown Diamond Stud Earrings D Color VVS1 Moissanite Earrings 925 Sterling Silver 3MM White Gold Studs Earrings with Gift Box - Wedding Anniversary Birthday Mothers Day Gifts
YIMERAIRE£33.764.3★153 rev
Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (7mm/1.25ct)
Ecripe£27.734.4★16 rev
Newest
by launch dateEcripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (7mm/1.25ct)
Ecripe£27.7316 rev
Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (6.5mm/1ct)
Ecripe£15.4816 rev
Lyniuoy Moissanite Stud Earrings 925 Sterling Silver Hypoallergenic Studs and Flat Back Valentines Birthday Gifts With Gift Box For Women Mother Girlfriend Love 6.0mm 0.8ct X2
Lyniuoy£25.32133 rev
Lyniuoy Moissanite Stud Earrings 925 Sterling Silver Hypoallergenic Studs and Flat Back Sparkly Solitaire Valentines Birthday Gifts With Gift Box For Women Girlfriend Love 6.5mm 1.0ct X2
Lyniuoy£26.65133 rev
SLLAISS Moissanite Earrings : Diamond Look Sparkle Earrings Round Cut 4mm Cartilage Helix Conch Piercing Studs Hypoallergenic 14K Gold Plated Flat Back 925 Sterling Silver Earring
Sllaiss£16.1023 rev
Trending
90-day click momentumLyniuoy Moissanite Stud Earrings 925 Sterling Silver Hypoallergenic Studs and Flat Back Valentines Birthday Gifts With Gift Box For Women Mother Girlfriend Love 6.0mm 0.8ct X2
Lyniuoy£25.324.5★
Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (7mm/1.25ct)
Ecripe£27.734.4★
Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (6.5mm/1ct)
Ecripe£15.484.4★
Lyniuoy Moissanite Stud Earrings 925 Sterling Silver Hypoallergenic Studs and Flat Back Sparkly Solitaire Valentines Birthday Gifts With Gift Box For Women Girlfriend Love 6.5mm 1.0ct X2
Lyniuoy£26.654.5★
Limerencia Moissanite Stud Earrings 1CT/1.2CT Screw Back Lab Grown Diamond Earrings for Women Men Implant Titanium Hypoallergenic 18K Gold Plated Jewelry Gift for Her Him
limerencia£22.404.4★
What buyers say about diamond earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“The craftsmanship feels solid, the shine is brilliant, and the size options make them perfect for both everyday wear and special occasions”
“they sparkle beautifully”
“They fit well”
“Comfortable”
“Gift”
“Just as described”
“The stones are very eye-catching and well made”
“I think the classic style would match any outfit”
“I love the design”
What buyers complain about
“Too long”
“after one day of wearing them they turned to a rusty colour”
“Very low quality”
“I can be sensitive to some metals”
“really dull sparkle”
“so they are more expensive than crystal or cz”
“it wouldn't work”
“flimsy”
“broke”
“description is untrue”
Top return reasons
Common questions
- Is diamond earrings profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 47 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the diamond earrings niche?
- 22 brands and 43 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in diamond earrings?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.1%.
- When does demand for diamond earrings peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the diamond earrings niche?
- Listings span £3.99–£178.81; the average listing price is £27.55 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.