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Diamond Earrings

Maybe

Products sell for $27.55 on average, inside the sweet spot. But demand is soft, at -5.8% this quarter, so Diamond Earrings is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£101K/yr165K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
34%top-5 click share · 22 brands · 43 sellers

Flapen Score

Diamond Earrings against its category

The dotted line is the Fashion average. Past it, Diamond Earrings is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diamond Earrings 165K times last year and spent an estimated £101K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
2.2%
Market size, estimated
£101Ka year
Peak month
December4.0× the quietest month
Top search term
moissanite earrings33K searches a year

02 · Price

A sale here is worth £27.55.

Listings sell for £27.55 on average, from £3.99 to £178.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £27.55 that is £0 to £3K a year per listing.

Average price
£27.55inside the $15 to $100 sweet spot
Price range
£3.99–£178.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,979 within Jewellery. It carries 334 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#1,979in Jewellery
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
334per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Diamond Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

43

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

34%

Top 20: 74%

Open market

35%

  • YIMERAIRE18%
  • Dochais16%
  • MomentWish9%
  • ADRAMATA8%
  • Ecripe7%
  • Lyniuoy7%

Demand

Diamond Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Diamond Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moissanite earrings33K/yr
  • diamond earrings29K/yr
  • white gold earrings29K/yr
  • diamond studs earrings women21K/yr
  • diamond stud earrings14K/yr
  • diamond studs8K/yr
  • white gold stud earrings for women10K/yr
  • silver diamond earrings6K/yr
  • diamond earring4K/yr
  • diamond stud earrings for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.17

Too long

Stone far too small

Too small

Color12%−0.16

after one day of wearing them they turned to a rusty colour

Made my ears green

Turned ears at the back green

Quality-Overall11%+0.37

Very low quality

Cheap

Looks very cheap

Metal Authenticity6%−0.06

I can be sensitive to some metals

I dont believe they are stainless steel due as advertised due to this

Not stainless steel

Brightness/Shine/Glow4%+0.24

really dull sparkle

Not as shiney as described

cheap looking, dull sparkle

Love

Value For Money27%+2.29

Great value

Good price

Great value for money

Quality-Overall14%+0.37

The craftsmanship feels solid, the shine is brilliant, and the size options make them perfect for both everyday wear and special occasions

The earrings are great quality

Amazing quality

Brightness/Shine/Glow11%+0.24

they sparkle beautifully

The sparkle is amazing

the shine is brilliant

Size-Overall9%−0.17

They fit well

True to size, good quality

look good and nice selection of sizes

Comfort-Overall7%+0.22

Comfortable

comfortable to wear

so comfy to sleep in

Return

1.1% Return rate 81% Fixable by listing

Size-Overall66%█▆▇▇▇▆

Too long

Stone far too small

Too small

Advertised Vs Actual Product7%▁█▄▄▅▃

description is untrue

Nothing like the pictures

They are nothing like the pictures

Metal Authenticity6%▁▅▃███

I can be sensitive to some metals

I dont believe they are stainless steel due as advertised due to this

Not stainless steel

Quality-Overall5%▄▆▄█▄▇

Very low quality

Cheap

Looks very cheap

Defective Material/Parts2%▁█▂▂▂▄

FAQ

Common Diamond Earrings questions

Answered from the same tracked data.