Dewalt Boots

Shoppers searched for this 744K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £474K a year.

Searches, last 12 months

744K

Growth, 90 days vs prior 90

-21.4%

Conversion, latest week

1.2%

Market size, estimated

£474Ka year

Peak month

November2.2× the quietest month

Top search term

dewalt boots172K searches a year

Listings sell for £52.22 on average, from £10.74 to £128.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £52.22 that is £0 to £5K a year per listing.

Average price

£52.22inside the $15 to $100 sweet spot

Price range

£10.74–£128.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #150 within Shoes. It carries 1,157 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

84%

Out of stock, average day

3.0%

Average rank

#150in Shoes

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,157per listing

Listings tracked

83

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months