Descendants
a small market ($8K/yr) — Descendants doesn't clear our bar today.
Flapen Score
Is Descendants profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Descendants is a £8K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 43/100.
Descendants: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +25.9% over the last 90 days and 0.5% of searches end in a purchase.
£8K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Descendants products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Minhuaha Katseye Fans Hoodie for Girls Fashion Hoodie Kids Tops (Purple 7 Years)
- Price
- £15.28
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 6mo ago
Minhuaha KATSEYE Girls Hoodie+Pants Set Kids Shirt 2PCS Long Sleeve Outfit (Purple 9 Years)
- Price
- £24.29
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 6mo ago
Make It Real Disney Descendants The Rise of Red Storybook & Bracelet Making Kit for Kids - Queen of Charms Magical Craft Set with Colourful Charms & Beads - Creative Toys & Jewellery Making Activity
- Price
- £16.15
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 2y ago
Mattel Disney Descendants: The Rise of Red Red Fashion Doll
- Price
- £8.74
- Rating
- 4.7/5
- Reviews
- 2,418
- Age
- 2y ago
Mattel Descendants Mal Isle of the Lost Tenth Anniversary Fashion Doll with Removable Outfit Accessory & Bendable Joints Inspired by the Movies JFG74 11 in
- Price
- £21.35
- Rating
- 4.7/5
- Reviews
- 1,256
- Age
- 1y ago
Trending
90-day click momentum
Mattel Disney Descendants: Wicked Wonderland Pink Sister of Red Doll
- Price
- £24.95
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3w ago
Mattel Disney Descendants: Wicked Wonderland Red Fashion Doll
- Price
- £25.03
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 3w ago
Official Licensed Disney The Descendants Wicked Friends Girls T-Shirt - Classic Graphic T-Shirt Soft Cotton Short Sleeve Tee Crew Neck Fan Gift Available in Multiple UK Sizes Purple
- Price
- £14.99
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 5y ago
Minhuaha KATSEYE Girls Hoodie+Pants Set Kids Shirt 2PCS Long Sleeve Outfit (Purple 9 Years)
- Price
- £24.29
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 6mo ago
Minhuaha Katseye Fans Hoodie for Girls Fashion Hoodie Kids Tops (Purple 7 Years)
- Price
- £15.28
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 6mo ago
Newest
by launch dateMattel Disney Descendants: Wicked Wonderland Pink Sister of Red Doll
- Price
- £24.95
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3w ago
Mattel Disney Descendants: Wicked Wonderland Red Fashion Doll
- Price
- £25.03
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 3w ago
Minhuaha Katseye Fans Hoodie for Girls Fashion Hoodie Kids Tops (Purple 7 Years)
- Price
- £15.28
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 6mo ago
Minhuaha KATSEYE Girls Hoodie+Pants Set Kids Shirt 2PCS Long Sleeve Outfit (Purple 9 Years)
- Price
- £24.29
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 6mo ago
Minhuaha KATSEYE Girls Hoodie+Pants Set Kids Shirt 2PCS Long Sleeve Outfit (Black 9 Years)
- Price
- £24.65
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
323
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
2%
- Minhuaha39%
- Mattel34%
- Make It Real10%
- WZMPA5%
- Absolute Cult5%
- Disney4%
- Open — no brand owns it (1 brand, 2%)
Descendants demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Oct · busiest ÷ quietest = 1.7×
Top Descendants search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- descendants84K/yr
- descendants merchandise5K/yr
- descendants gifts1K/yr
What reviews say buyers love and hate about Descendants
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good value and quality arrived quick”
“Worth the price”
“Lovely toy clock arrived quickly”
“Lovely thick material”
“Its very pretty”
What buyers complain about
100% of reviews“Very thin material sizing very small”
“Small sizing and very thin material”
“Photo does not look like the girls in the group”
“Poor quality and sizing”
Descendants return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Descendants questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
