derby county
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great138.03avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.39–£64.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great£16.60avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£28K£28K/yr · 54K searches
According to Flapen's Amazon United Kingdom niche tracking, derby county is a £28K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
derby county market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £17K–£21K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #4,411
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 50%
- Out of stock
- 7.4%
- Avg brand age
- 53 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
37
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
40%
Top 20: 87%
Open market
38%
- Old School Football27%
- Half Time Club9%
- Glory mugs7%
- GroundDesigns7%
- Shaw T-Shirts6%
- Score Draw6%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +33.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Top derby county search terms
- derby county25K/yr
- derby county gifts for men10K/yr
- derby county gifts19K/yr
Top derby county products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Derby 1950s Retro Football Hoodie Embroidered Logo (L) Black
Old School Football£29.175.0★2 rev
Derby County Football Beer Mat Coasters | 8-Pack Gift Set | Rams Fan Gift | DCFC Inspired Designs | Birthday Christmas Stocking Filler | Gifts for Men
Half Time Club£12.954.4★7 rev
Derby 1950s Retro Football Hoodie Embroidered Logo Black
Old School Football£28.734.9★20 rev
Glory Mugs Derby County Mug Shirt History
Glory mugs£11.944.6★103 rev
Wee On The Rivals Shirt | Football Fan Rivalry Mugs | Great Funny Gift for a Football Supporter Present Coffee Tea Mug Cup (Derby County V Nottingham Forest) WE10
Shaw T-Shirts£11.284.0★9 rev
Newest
by launch date
Beadlet Derby County Football Fan Beaded Bracelet With Tag & Heart Charm
Beadlet£19.940 rev
Yelaceccb New Metal Street Sign Derby County Metal Street Sign Pride Park 8X12 Inches
Yelaceccb£6.562 rev
Cirorld Fathers Day Gift for Dad Funny World Cup 2026 Football Gifts for Men Combed Cotton Mens Novelty Socks Christmas Birthday Novelty Gifts for Grandad Husband Dad Brother Boyfriend Size 6-11
Cirorld£3.71124 rev
Derby County Stadium Key Ring Pride Park Stadium Key Chain Football Map Key Fob Derby County Ground Keyring Derby County Soccer Ground Map Key Ring Derby County Football Club Gift
Generic£6.371 rev
Punkcards - Nottingham Forest FC Birthday Card - Funny Football Birthday Card - Football Greeting Card - From Derby County Football Fans
Punkcards£3.4313 rev
Trending
90-day click momentum
Derby 1950s Retro Football Polo Embroidered Logo Black
Old School Football£23.324.6★
Derby 1950s Retro Football Hoodie Embroidered Logo (L) Black
Old School Football£29.175.0★
Derby County Football Beer Mat Coasters | 8-Pack Gift Set | Rams Fan Gift | DCFC Inspired Designs | Birthday Christmas Stocking Filler | Gifts for Men
Half Time Club£12.954.4★
Derby County 1992 Away Umbro Shirt Yellow Large Nylon
Score Draw£32.784.1★
Cirorld Fathers Day Gift for Dad Funny World Cup 2026 Football Gifts for Men Combed Cotton Mens Novelty Socks Christmas Birthday Novelty Gifts for Grandad Husband Dad Brother Boyfriend Size 6-11
Cirorld£3.714.6★
What buyers say about derby county
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great gift idea”
“Great presentation and perfect engraving”
“Good value too”
“As expected”
“Comfortable”
“good fit well made thanks”
“Good material and in a box, which was an unexpected bonus, making it nicer as a gift”
“They are certainly attractive, well designed and printed and given the historical references, might better suit an older fan possessing a good sense of club history”
What buyers complain about
“they probably wont last too long”
“seem pretty expensive”
“The letters are quite small”
“The inscription is not visible well”
Top return reasons
Common questions
- Is derby county profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the derby county niche?
- 23 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in derby county?
- Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 0.1%.
- When does demand for derby county peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the derby county niche?
- Listings span £3.39–£64.99; the average listing price is £16.60 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.