Derby County
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $28K a year here, so Derby County is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £28K/yr54K searches / yr
- 90-day growth
- +33.2%search demand this quarter
- Competition
- 40%top-5 click share · 23 brands · 37 sellers
Flapen Score
Derby County against its category
The dotted line is the Fashion average. Past it, Derby County is stronger. Inside it, weaker.
Market
The Derby County market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Derby County 54K times last year and spent an estimated £28K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +33.2%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £28Ka year
- Peak month
- December9.4× the quietest month
- Top search term
- derby county25K searches a year
02 · Price
A sale here is worth £16.60.
Listings sell for £16.60 on average, from £3.39 to £64.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £16.60 that is £0 to £2K a year per listing.
- Average price
- £16.60inside the $15 to $100 sweet spot
- Price range
- £3.39–£64.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #4,411 within Jumpers, Cardigans & Sweatshirts. It carries 138 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 47%
- Out of stock, average day
- 7.4%
- Average rank
- #4,411in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 138per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Derby County products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Derby 1950s Retro Football Hoodie Embroidered Logo (L) Black
- Price
- £29.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Derby County Football Beer Mat Coasters | 8-Pack Gift Set | Rams Fan Gift | DCFC Inspired Designs | Birthday Christmas Stocking Filler | Gifts for Men
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 2y ago

Derby 1950s Retro Football Hoodie Embroidered Logo Black
- Price
- £28.73
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 8y ago

Glory Mugs Derby County Mug Shirt History
- Price
- £11.94
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 8y ago

Wee On The Rivals Shirt | Football Fan Rivalry Mugs | Great Funny Gift for a Football Supporter Present Coffee Tea Mug Cup (Derby County V Nottingham Forest) WE10
- Price
- £11.28
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 7y ago
Trending
estimated 90-day click momentum
Derby 1950s Retro Football Polo Embroidered Logo Black
- Price
- £23.32
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 8y ago

Derby 1950s Retro Football Hoodie Embroidered Logo (L) Black
- Price
- £29.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Derby County Football Beer Mat Coasters | 8-Pack Gift Set | Rams Fan Gift | DCFC Inspired Designs | Birthday Christmas Stocking Filler | Gifts for Men
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 2y ago

Derby County 1992 Away Umbro Shirt Yellow Large Nylon
- Price
- £32.78
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 3y ago

Cirorld Fathers Day Gift for Dad Funny World Cup 2026 Football Gifts for Men Combed Cotton Mens Novelty Socks Christmas Birthday Novelty Gifts for Grandad Husband Dad Brother Boyfriend Size 6-11
- Price
- £3.71
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 1y ago
Newest
by launch date
Beadlet Derby County Football Fan Beaded Bracelet With Tag & Heart Charm
- Price
- £19.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Yelaceccb New Metal Street Sign Derby County Metal Street Sign Pride Park 8X12 Inches
- Price
- £6.56
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Cirorld Fathers Day Gift for Dad Funny World Cup 2026 Football Gifts for Men Combed Cotton Mens Novelty Socks Christmas Birthday Novelty Gifts for Grandad Husband Dad Brother Boyfriend Size 6-11
- Price
- £3.71
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 1y ago

Derby County Stadium Key Ring Pride Park Stadium Key Chain Football Map Key Fob Derby County Ground Keyring Derby County Soccer Ground Map Key Ring Derby County Football Club Gift
- Price
- £6.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Punkcards - Nottingham Forest FC Birthday Card - Funny Football Birthday Card - Football Greeting Card - From Derby County Football Fans
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
23 rising
Sellers
37
Est. top-5 brand share
56%
Top 20: 97%
Est. top-5 click share
40%
Top 20: 87%
Open market
38%
- Old School Football27%
- Half Time Club9%
- Glory mugs7%
- GroundDesigns7%
- Shaw T-Shirts6%
- Score Draw6%
Demand
Derby County search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Search terms
Top Derby County search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- derby county25K/yr
- derby county gifts for men10K/yr
- derby county gifts19K/yr
Reviews and returns
What reviews say buyers love and hate about Derby County
We read the reviews and the return reasons for every product selling here.
“they probably wont last too long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Derby County questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









