Skip to content

Derby County

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $28K a year here, so Derby County is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£28K/yr54K searches / yr
90-day growth
+33.2%search demand this quarter
Competition
40%top-5 click share · 23 brands · 37 sellers

Flapen Score

Derby County against its category

The dotted line is the Fashion average. Past it, Derby County is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Derby County market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Derby County 54K times last year and spent an estimated £28K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+33.2%
Conversion, latest week
3.1%
Market size, estimated
£28Ka year
Peak month
December9.4× the quietest month
Top search term
derby county25K searches a year

02 · Price

A sale here is worth £16.60.

Listings sell for £16.60 on average, from £3.39 to £64.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £16.60 that is £0 to £2K a year per listing.

Average price
£16.60inside the $15 to $100 sweet spot
Price range
£3.39–£64.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #4,411 within Jumpers, Cardigans & Sweatshirts. It carries 138 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
47%
Out of stock, average day
7.4%
Average rank
#4,411in Jumpers, Cardigans & Sweatshirts
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
138per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Derby County products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£836£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

37

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

40%

Top 20: 87%

Open market

38%

  • Old School Football27%
  • Half Time Club9%
  • Glory mugs7%
  • GroundDesigns7%
  • Shaw T-Shirts6%
  • Score Draw6%

Demand

Derby County search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Derby County search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • derby county25K/yr
  • derby county gifts for men10K/yr
  • derby county gifts19K/yr

Reviews and returns

What reviews say buyers love and hate about Derby County

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.05

they probably wont last too long

Value For Money17%+0.46

seem pretty expensive

Size-Overall17%−0.10

The letters are quite small

Engraving/Paint/Sublimation17%−0.05

The inscription is not visible well

Love

Quality-Overall26%+0.76

Good quality

Good quality fathers day gift

good quality socks

Gifting Purpose20%+1.30

Great gift idea

Great item - perfect gift for fathers day

Great gift

Engraving/Paint/Sublimation12%−0.05

Great presentation and perfect engraving

Great engraving

Beautifully engraved pint glass

Value For Money12%+0.46

Good value too

Great value

Reasonably priced

Advertised Vs Actual Product10%+1.21

As expected

Was exactly as it stated

Just as described

Return

0.1% Return rate 67% Fixable by listing

Quality-Overall33%▁▁▁▁▁█
Size-Overall33%▁▁▁▁▁█

The letters are quite small

Thigh Fit33%▁█▁▁▁▁

FAQ

Common Derby County questions

Answered from the same tracked data.