How competitive is the Derby County niche on Amazon United Kingdom?

23 brands and 37 sellers compete in Derby County on Amazon United Kingdom. The top 5 Derby County products take 40% of clicks and its top 5 brands hold 56% of demand.

What do buyers complain about in Derby County?

Derby County buyers on Amazon United Kingdom complain most about Durability, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Derby County niche?

Derby County sells for £16.60 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.39–£64.99. The average incumbent carries 138 reviews — the moat a new listing must climb.

Derby County

Derby County shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Derby County profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Derby County is a £28K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Derby County: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +33.2% over the last 90 days and 3.1% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr1K

Search volume / yr+33.2%54K

Conversion rate3.1%

Avg price£16.60

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers23 · 37

Top-5 product click share40%

Open market44%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Top Derby County products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Derby 1950s Retro Football Hoodie Embroidered Logo (L) Black

Price: £29.17
Rating: 5.0/5
Reviews: 2
Age: 4y ago

Derby County Football Beer Mat Coasters | 8-Pack Gift Set | Rams Fan Gift | DCFC Inspired Designs | Birthday Christmas Stocking Filler | Gifts for Men

Price: £12.95
Rating: 4.4/5
Reviews: 7
Age: 2y ago

Derby 1950s Retro Football Hoodie Embroidered Logo Black

Price: £28.73
Rating: 4.9/5
Reviews: 20
Age: 8y ago

Glory Mugs Derby County Mug Shirt History

Price: £11.94
Rating: 4.6/5
Reviews: 103
Age: 8y ago

Wee On The Rivals Shirt | Football Fan Rivalry Mugs | Great Funny Gift for a Football Supporter Present Coffee Tea Mug Cup (Derby County V Nottingham Forest) WE10

Price: £11.28
Rating: 4.0/5
Reviews: 9
Age: 7y ago

Newest

by launch date

Beadlet Derby County Football Fan Beaded Bracelet With Tag & Heart Charm

Price: £19.94
Rating: 0.0/5
Reviews: 0
Age: 11mo ago

Yelaceccb New Metal Street Sign Derby County Metal Street Sign Pride Park 8X12 Inches

Price: £6.56
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Cirorld Fathers Day Gift for Dad Funny World Cup 2026 Football Gifts for Men Combed Cotton Mens Novelty Socks Christmas Birthday Novelty Gifts for Grandad Husband Dad Brother Boyfriend Size 6-11

Price: £3.71
Rating: 4.6/5
Reviews: 124
Age: 1y ago

Derby County Stadium Key Ring Pride Park Stadium Key Chain Football Map Key Fob Derby County Ground Keyring Derby County Soccer Ground Map Key Ring Derby County Football Club Gift

Price: £6.37
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Punkcards - Nottingham Forest FC Birthday Card - Funny Football Birthday Card - Football Greeting Card - From Derby County Football Fans

Price: £3.43
Rating: 4.5/5
Reviews: 13
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

40%

Top 20: 87%

Open market

38%

Old School Football27%
Half Time Club9%
Glory mugs7%
GroundDesigns7%
Shaw T-Shirts6%
Score Draw6%

Derby County demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR3.1%Products32Brands23Top 5 Brands56%OOS Rate7.4%Rating4.6★Reviews138Avg BSR#4,411

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Top Derby County search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

derby county25K/yr +24.8%0.8% conv.
derby county gifts for men10K/yr +78.6%1.6% conv.
derby county gifts19K/yr +1.9%0.9% conv.

What reviews say buyers love and hate about Derby County

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Quality-Overall26%

“Good quality”

Gifting Purpose20%

“Great gift idea”

Engraving/Paint/Sublimation12%

“Great presentation and perfect engraving”

Value For Money12%

“Good value too”

Advertised Vs Actual Product10%

“As expected”

What buyers complain about

67% of reviews

Durability17%

“they probably wont last too long”

Value For Money17%

“seem pretty expensive”

Size-Overall17%

“The letters are quite small”

Engraving/Paint/Sublimation17%

“The inscription is not visible well”

Derby County return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

33%

2Size-Overall

33%

3Thigh Fit

33%

Common Derby County questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Derby County 58/100 on Amazon United Kingdom — Worth a look. The niche generates £28K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +33.2% over the last 90 days.