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Denim Jackets Women

Denim Jackets Women shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 25Growth 20Conversion 4Competition 98Returns 14Price range 84Avg price 95Brand share 94Review moat 55Quality gap 75
This niche Category average

Is Denim Jackets Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Denim Jackets Women is a £103K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Apr–May–Jun–Sep. Verdict: Worth a look — 52/100.

Denim Jackets Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.2% over the last 90 days and 0.3% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr4K
Search volume / yr-9.2%1.2M
Conversion rate0.3%
Avg price£24.38

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers78 · 117
Top-5 product click share9%
Open market59%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 296 products

Sponsored placement82%
New entrants (1y)53· 0 succeeded
Avg rating4.3★
Avg reviews1,291

Top Denim Jackets Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

78 rising

Sellers

117

Top-5 brand share

41%

Top 20: 74%

Top-5 click share

9%

Top 20: 26%

Open market

58%

  • Regatta13%
  • 33,000ft9%
  • Trespass7%
  • 989Zé ENZO5%
  • Vetinee4%
  • Roman Originals4%

Denim Jackets Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.3%Products296Brands78Top 5 Brands41%OOS Rate3.4%Rating4.3★Reviews1,291Avg BSR#311
45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Sep · busiest ÷ quietest = 3.2×

Top Denim Jackets Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • denim jackets women177K/yr
  • regatta waterproof jacket womens187K/yr
  • bomber jacket women105K/yr
  • waterproof jacket women84K/yr
  • black jacket women76K/yr
  • womens lightweight waterproof jacket38K/yr
  • trespass waterproof jacket womens85K/yr
  • womens waterproof jacket45K/yr
  • ladies jackets size 1640K/yr
  • womens sport jacket69K/yr

What reviews say buyers love and hate about Denim Jackets Women

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Size-Overall25%

The fit is comfortable

Quality-Overall13%

Looks lovely well made

Value For Money10%

Excellent value for money

Weight Light8%

It is a lovely shade lightweight

Water Resistance6%

Great Waterproof

What buyers complain about

64% of reviews
Size-Overall32%

Really small and tight

Quality-Overall9%

Poor quality

Color5%

Colour not as expected

Advertised Vs Actual Product4%

Not like picture

Water Resistance4%

NOT waterproof

Denim Jackets Women return rate & reasons

Why buyers send it back, as a share of all return requests.

8.2%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Color
5%
3Material Quality
4%
4Quality-Overall
4%
5Thin
3%

Common Denim Jackets Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Denim Jackets Women 52/100 on Amazon United Kingdom — Worth a look. The niche generates £103K/yr across 296 tracked products. 0 of 53 products launched in the last 360 days are still selling. Search demand moved -9.2% over the last 90 days.
Search demand for Denim Jackets Women on Amazon United Kingdom peaks in Apr–May–Jun–Sep, where the busiest month runs 3.2× the quietest.