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Denim Jackets Women

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.3% of searches, so Denim Jackets Women is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£103K/yr1.2M searches / yr
90-day growth
-9.2%search demand this quarter
Competition
9%top-5 click share · 78 brands · 117 sellers

Flapen Score

Denim Jackets Women against its category

The dotted line is the Fashion average. Past it, Denim Jackets Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denim Jackets Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Denim Jackets Women 1.2M times last year and spent an estimated £103K. The top 5 brands take 41% of clicks. Demand peaks in Apr–May–Jun–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
0.3%
Market size, estimated
£103Ka year
Peak month
April3.2× the quietest month
Top search term
denim jackets women177K searches a year

02 · Price

A sale here is worth £24.38.

Listings sell for £24.38 on average, from £6.62 to £66.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £24.38 that is £0 to £2K a year per listing.

Average price
£24.38inside the $15 to $100 sweet spot
Price range
£6.62–£66.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
8.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #311 within Sport Specific Clothing. It carries 1,291 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
77%
Out of stock, average day
3.4%
Average rank
#311in Sport Specific Clothing
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,291per listing
Listings tracked
296

04 · Newcomers

0 of last year's 53 launches cleared the first-year sales bar.

53 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
53
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Denim Jackets Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 9% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

78 rising

Sellers

117

Est. top-5 brand share

41%

Top 20: 74%

Est. top-5 click share

9%

Top 20: 26%

Open market

58%

  • Regatta13%
  • 33,000ft9%
  • Trespass7%
  • 989Zé ENZO5%
  • Vetinee4%
  • Roman Originals4%

Demand

Denim Jackets Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Sep · busiest ÷ quietest = 3.2×

Search terms

Top Denim Jackets Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • denim jackets women177K/yr
  • regatta waterproof jacket womens187K/yr
  • bomber jacket women105K/yr
  • waterproof jacket women84K/yr
  • black jacket women76K/yr
  • womens lightweight waterproof jacket38K/yr
  • trespass waterproof jacket womens85K/yr
  • womens waterproof jacket45K/yr
  • ladies jackets size 1640K/yr
  • womens sport jacket69K/yr

Reviews and returns

What reviews say buyers love and hate about Denim Jackets Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Really small and tight”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Denim Jackets Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data