Is denim jackets women profitable to sell on Amazon United Kingdom?

The niche generates £103K/yr across 296 tracked products. 0 of 53 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the denim jackets women niche?

78 brands and 117 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in denim jackets women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 8.2% — above our launch gate.

When does demand for denim jackets women peak?

Demand peaks in Apr–May–Jun–Sep; the busiest month runs 3.2× the quietest.

What does it cost to enter the denim jackets women niche?

Listings span £6.62–£66.65; the average listing price is £24.38 (sweet spot $15–$100). The average incumbent carries 1,291 reviews — the moat a new listing must climb.

denim jackets women

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible£24.38

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Price range

Great£6.62–£66.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,290.56

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£103K

£103K/yr · 1.2M searches

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United Kingdom niche tracking, denim jackets women is a £103K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Apr–May–Jun–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

denim jackets women market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £73K–£98K; units × avg price
Conversion rate: 0.3%
Avg BSR: #311
Page quality: 0%
Prime: 77%
Sponsored: 82%
Out of stock: 3.4%
Avg brand age: 44 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

78 rising

Sellers

117

Top-5 brand share

41%

Top 20: 74%

Top-5 click share

Top 20: 26%

Open market

58%

Regatta13%
33,000ft9%
Trespass7%
989Zé ENZO5%
Vetinee4%
Roman Originals4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Sep · busiest ÷ quietest = 3.2×

Open Trend

Top denim jackets women search terms

denim jackets women177K/yr +61.0%0.3% conv.
regatta waterproof jacket womens187K/yr -20.8%0.3% conv.
bomber jacket women105K/yr -21.7%0.1% conv.
waterproof jacket women84K/yr -1.9%0.4% conv.
black jacket women76K/yr -31.7%0.2% conv.
womens lightweight waterproof jacket38K/yr +76.0%0.2% conv.
trespass waterproof jacket womens85K/yr -19.8%0.6% conv.
womens waterproof jacket45K/yr +5.8%0.2% conv.
ladies jackets size 1640K/yr -30.3%0.1% conv.
womens sport jacket69K/yr -42.2%0.0% conv.

All search terms

Top denim jackets women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Regatta Womens Pack It III Waterproof Shell Jacket Black 10 UK

Regatta£15.484.3★7,545 rev

989Zé ENZO Womens Designer Denim Jacket Ladies Stretch Casual Button Up Western Classic Jeans Coat (M Light Blue)

989Zé ENZO£19.014.1★235 rev

Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 14

Trespass£17.904.5★10,108 rev

Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 16

Trespass£17.744.5★10,108 rev

Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)

Lancry£12.584.3★112 rev

Newest

by launch date

Pretty Attitude Womens Classic Plain Bomber Zipper Jacket Ladies Balloon Sleeve Elegant Full Zip Lightweight Winter Warm Short Coats (UK Numeric 12 14 Regular Regular Cream)

Pretty Attitude£13.8527 rev

1mo ago

Amazon Essentials Womens Regular-Fit Quilted Jacket Camel XS

Amazon Essentials£28.21138 rev

6mo ago

WERFORU Womens Faux Suede Bomber Jacket Casual Pilot Coat Oversized Spring Fall Batwing Long Sleeve Streetwear Outwear

WERFORU£22.4454 rev

9mo ago

WERFORU Womens Faux Suede Bomber Jacket Casual Pilot Coat Oversized Spring Fall Batwing Long Sleeve Streetwear Outwear

WERFORU£21.8754 rev

9mo ago

Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)

Lancry£12.58112 rev

1y ago

What buyers say about denim jackets women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“The fit is comfortable”

Quality-Overall13%

“Looks lovely well made”

Value For Money10%

“Excellent value for money”

Weight Light8%

“It is a lovely shade lightweight”

Water Resistance6%

“Great Waterproof”

Color4%

“the colours are really bright”

Advertised Vs Actual Product3%

“It does what its supposed to do”

Comfort-Overall3%

“Very comfortable”

Warmth3%

“Quite warm”

Material Quality3%

“Lovely jacket nice material”

What buyers complain about

Size-Overall32%

“Really small and tight”

Quality-Overall9%

“Poor quality”

Color5%

“Colour not as expected”

Advertised Vs Actual Product4%

“Not like picture”

Water Resistance4%

“NOT waterproof”

Value For Money3%

“Not matching for the price”

Thickness2%

“so not a thick”

Arm Fit2%

“Lovely jacket fits perfect except for sleeves always too long on me I have short arms”

Material Quality2%

“cloth felt cheap”

Leak-Proof1%

“Leaks”

Top return reasons

Size-Overall63%

Color5%

Material Quality4%

Quality-Overall4%

Thin3%

Length3%