Denim Jackets Women
MaybeThe top 5 products take only 9% of clicks. But buyers convert on only 0.3% of searches, so Denim Jackets Women is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £103K/yr1.2M searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 9%top-5 click share · 78 brands · 117 sellers
Flapen Score
Denim Jackets Women against its category
The dotted line is the Fashion average. Past it, Denim Jackets Women is stronger. Inside it, weaker.
Market
The Denim Jackets Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Denim Jackets Women 1.2M times last year and spent an estimated £103K. The top 5 brands take 41% of clicks. Demand peaks in Apr–May–Jun–Sep. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £103Ka year
- Peak month
- April3.2× the quietest month
- Top search term
- denim jackets women177K searches a year
02 · Price
A sale here is worth £24.38.
Listings sell for £24.38 on average, from £6.62 to £66.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £24.38 that is £0 to £2K a year per listing.
- Average price
- £24.38inside the $15 to $100 sweet spot
- Price range
- £6.62–£66.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 8.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #311 within Sport Specific Clothing. It carries 1,291 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 77%
- Out of stock, average day
- 3.4%
- Average rank
- #311in Sport Specific Clothing
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,291per listing
- Listings tracked
- 296
04 · Newcomers
Amazon counts 0 of last year's 53 launches as successful.
53 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 53
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Denim Jackets Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Regatta Womens Pack It III Waterproof Shell Jacket Black 10 UK
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 7,545
- Age
- 8y ago

989Zé ENZO Womens Designer Denim Jacket Ladies Stretch Casual Button Up Western Classic Jeans Coat (M Light Blue)
- Price
- £19.01
- Rating
- 4.1/5
- Reviews
- 235
- Age
- 3y ago

Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 14
- Price
- £17.90
- Rating
- 4.5/5
- Reviews
- 10,108
- Age
- 8y ago

Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 16
- Price
- £17.74
- Rating
- 4.5/5
- Reviews
- 10,108
- Age
- 9y ago

Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
- Price
- £12.58
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
Trending
90-day click momentum
shelikes Womens Jackets Casual Summer Jacket Mid Wash Denim Long Sleeve Button Up Slim Fit Jean Jacket with Collared Neckline and Pockets for Ladies Girls
- Price
- £18.42
- Rating
- 4.2/5
- Reviews
- 603
- Age
- 10y ago

Amazon Essentials Womens Regular-Fit Quilted Jacket Camel XS
- Price
- £28.21
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 6mo ago

WERFORU Womens Faux Suede Bomber Jacket Casual Pilot Coat Oversized Spring Fall Batwing Long Sleeve Streetwear Outwear
- Price
- £22.44
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 9mo ago

Levis Womens Original Trucker Denim jacket Soft As Butter Dark XL
- Price
- £53.62
- Rating
- 4.6/5
- Reviews
- 556
- Age
- 2y ago

989Zé ENZO Womens Designer Denim Jacket Ladies Stretch Casual Button Up Western Classic Jeans Coat (XL Black)
- Price
- £19.69
- Rating
- 4.1/5
- Reviews
- 235
- Age
- 4y ago
Newest
by launch date
Pretty Attitude Womens Classic Plain Bomber Zipper Jacket Ladies Balloon Sleeve Elegant Full Zip Lightweight Winter Warm Short Coats (UK Numeric 12 14 Regular Regular Cream)
- Price
- £13.85
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 1mo ago

Amazon Essentials Womens Regular-Fit Quilted Jacket Camel XS
- Price
- £28.21
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 6mo ago

WERFORU Womens Faux Suede Bomber Jacket Casual Pilot Coat Oversized Spring Fall Batwing Long Sleeve Streetwear Outwear
- Price
- £22.44
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 9mo ago

WERFORU Womens Faux Suede Bomber Jacket Casual Pilot Coat Oversized Spring Fall Batwing Long Sleeve Streetwear Outwear
- Price
- £21.87
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 9mo ago

Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
- Price
- £12.58
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 9% of clicks. An open shelf where new products get seen.
Brands
78 rising
Sellers
117
Top-5 brand share
41%
Top 20: 74%
Top-5 click share
9%
Top 20: 26%
Open market
58%
- Regatta13%
- 33,000ft9%
- Trespass7%
- 989Zé ENZO5%
- Vetinee4%
- Roman Originals4%
Demand
Denim Jackets Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Sep · busiest ÷ quietest = 3.2×
Search terms
Top Denim Jackets Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- denim jackets women177K/yr
- regatta waterproof jacket womens187K/yr
- bomber jacket women105K/yr
- waterproof jacket women84K/yr
- black jacket women76K/yr
- womens lightweight waterproof jacket38K/yr
- trespass waterproof jacket womens85K/yr
- womens waterproof jacket45K/yr
- ladies jackets size 1640K/yr
- womens sport jacket69K/yr
Reviews and returns
What reviews say buyers love and hate about Denim Jackets Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really small and tight
big in size
Small in size
Poor quality
Not as good quality as previous purchase
Not greatly made
Colour not as expected
the colour is too pale ao returned for a darker colour
not as ordered in picture its completely black
Not like picture
Basically false advertising
Not as advertised
NOT waterproof
it lost its water resistance very quickly
Not rain proof
Love
The fit is comfortable
Fits Perfect
Fits Like a glove
Looks lovely well made
The product itself is really good as described
Good quality
Excellent value for money
Good for the price
Excellent value for money
It is a lovely shade lightweight
Lightweight comfortable
This jacket is definitely lightweight
Great Waterproof
Definitely waterproof
Great waterproof
Return
8.2% Return rate 84% Fixable by listing
Really small and tight
big in size
Small in size
Colour not as expected
the colour is too pale ao returned for a darker colour
not as ordered in picture its completely black
cloth felt cheap
Didn't look like good quality material
would have expected slightly more robust material for the price
Poor quality
Not as good quality as previous purchase
Not greatly made
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Denim Jackets Women questions
Answered from the same tracked data.









