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Denim Jacket

Maybe

The top 5 products take only 12% of clicks. But buyers convert on only 0.5% of searches, so Denim Jacket is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£34K/yr260K searches / yr
90-day growth
+65.8%search demand this quarter
Competition
12%top-5 click share · 46 brands · 63 sellers

Flapen Score

Denim Jacket against its category

The dotted line is the Fashion average. Past it, Denim Jacket is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denim Jacket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Denim Jacket 260K times last year and spent an estimated £34K. The top 5 brands take 47% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +65.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+65.8%
Conversion, latest week
0.5%
Market size, estimated
£34Ka year
Peak month
May4.4× the quietest month
Top search term
denim jacket78K searches a year

02 · Price

A sale here is worth £24.20.

Listings sell for £24.20 on average, from £6.22 to £58.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £24.20 that is £0 to £2K a year per listing.

Average price
£24.20inside the $15 to $100 sweet spot
Price range
£6.22–£58.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,404 within Coats, Jackets & Gilets. It carries 923 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
54%
Out of stock, average day
8.0%
Average rank
#1,404in Coats, Jackets & Gilets
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
923per listing
Listings tracked
197

04 · Newcomers

Amazon counts 0 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Denim Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£340£679£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

63

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

12%

Top 20: 32%

Open market

47%

  • Roman Originals12%
  • Vetinee12%
  • 989Zé ENZO11%
  • NOROZE6%
  • Enzo6%
  • kraftd5%

Demand

Denim Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.4×

Search terms

Top Denim Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denim jacket78K/yr
  • white denim jacket womens20K/yr
  • black denim jacket31K/yr
  • cropped denim jacket women11K/yr
  • white denim jacket10K/yr
  • black denim jacket womens13K/yr
  • short sleeve denim jacket women6K/yr
  • cropped denim jacket9K/yr
  • pink denim jackets for women uk5K/yr
  • cream denim jacket7K/yr

Reviews and returns

What reviews say buyers love and hate about Denim Jacket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.05

awkward fit

Smaller than expected

Really small and tight

Quality-Overall8%+1.08

Poor quality

quality not that good

Poor

Color7%−0.06

Colour not as expected

Its an off white colour

colour is slightly darker than in the picture

Advertised Vs Actual Product5%−0.08

Did not look anything like the picture

Basically false advertising

its not the same as the photos

Smell4%−0.08

Bad smell

Smell of cigarette smoke

some people have been saying in reviews that there is a strong smell to the jacket

Love

Size-Overall33%−0.05

Good fit

Fits to size

Fits Like a glove

Quality-Overall19%+1.08

Good quality

The jackets is good quality

Reasonable price ok quality

Value For Money8%+0.23

Great value

good price

Excellent value for money

Stretchability/Expandability/Elasticity5%+0.52

Good stretch

soft with comfortable stretch

stretchy

Material Quality4%+0.23

Stretchy material comfortable

Nice material

Material is soft

Return

4.8% Return rate 91% Fixable by listing

Size-Overall59%█▆▇▆▆▆

awkward fit

Smaller than expected

Really small and tight

Color9%▄█▄█▆█

Colour not as expected

Its an off white colour

colour is slightly darker than in the picture

Arm Fit5%█▄█▆██

The arm are a bit long for me

one arm longer than the other

Length4%▁▄▅█▇▆
Sleeve Fit4%█▁█▇▆▇

FAQ

Common Denim Jacket questions

Answered from the same tracked data.