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Denim Jacket

Maybe

The top 5 products take only 12% of clicks. But buyers convert on only 0.5% of searches, so Denim Jacket is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£34K/yr260K searches / yr
90-day growth
+65.8%search demand this quarter
Competition
12%top-5 click share · 46 brands · 63 sellers

Flapen Score

Denim Jacket against its category

The dotted line is the Fashion average. Past it, Denim Jacket is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denim Jacket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Denim Jacket 260K times last year and spent an estimated £34K. The top 5 brands take 47% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +65.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+65.8%
Conversion, latest week
0.5%
Market size, estimated
£34Ka year
Peak month
May4.4× the quietest month
Top search term
denim jacket78K searches a year

02 · Price

A sale here is worth £24.20.

Listings sell for £24.20 on average, from £6.22 to £58.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £24.20 that is £0 to £2K a year per listing.

Average price
£24.20inside the $15 to $100 sweet spot
Price range
£6.22–£58.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,404 within Coats, Jackets & Gilets. It carries 923 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
54%
Out of stock, average day
8.0%
Average rank
#1,404in Coats, Jackets & Gilets
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
923per listing
Listings tracked
197

04 · Newcomers

0 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Denim Jacket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 12% of clicks, no more. An open shelf where new products get seen.

£0£340£679£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

63

Est. top-5 brand share

47%

Top 20: 88%

Est. top-5 click share

12%

Top 20: 32%

Open market

47%

  • Roman Originals12%
  • Vetinee12%
  • 989Zé ENZO11%
  • NOROZE6%
  • Enzo6%
  • kraftd5%

Demand

Denim Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.4×

Search terms

Top Denim Jacket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • denim jacket78K/yr
  • white denim jacket womens20K/yr
  • black denim jacket31K/yr
  • cropped denim jacket women11K/yr
  • white denim jacket10K/yr
  • black denim jacket womens13K/yr
  • short sleeve denim jacket women6K/yr
  • cropped denim jacket9K/yr
  • pink denim jackets for women uk5K/yr
  • cream denim jacket7K/yr

Reviews and returns

What reviews say buyers love and hate about Denim Jacket

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
4.8%of orders come back
“awkward fit”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Denim Jacket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data