Demon Slayer
FailDemand is soft, at -21.1% this quarter, so Demon Slayer is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £184K/yr1.1M searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 130 sellers
Flapen Score
Demon Slayer against its category
The dotted line is the Fashion average. Past it, Demon Slayer is stronger. Inside it, weaker.
Market
The Demon Slayer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Demon Slayer 1.1M times last year and spent an estimated £184K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £184Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- demon slayer794K searches a year
02 · Price
A sale here is worth £12.64.
Listings sell for £12.64 on average, from £4.00 to £34.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £12.64 that is £1K to £3K a year per listing.
- Average price
- £12.64under the $15 to $100 sweet spot
- Price range
- £4.00–£34.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #1,204 within Luggage & Travel Gear. It carries 771 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 91%
- Out of stock, average day
- 16.0%
- Average rank
- #1,204in Luggage & Travel Gear
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 771per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Demon Slayer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago

Funko Mystery Mini - Demon Slayer - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
- Price
- £5.09
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 2y ago

Funko POP! Moment: Demon Slayer - Tanjiro Kamado Vs. Rui - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
- Price
- £14.29
- Rating
- 4.7/5
- Reviews
- 1,737
- Age
- 6y ago

Kanfyyl Neezuko Figure Anime Figure Decorations Desktop Decorations Gifts for Friends Anime Fan Gifts - 015
- Price
- £13.03
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 11mo ago

Lanseede 100 PCS Demon Slayer: Kimetsu no Yaiba Stickers for Water Bottle Luggage Snowboard Bicycle Skateboard Decal for Kids Teens Adult Waterproof Aesthetic Stickers
- Price
- £5.26
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 5y ago
Trending
90-day click momentum
Luchild Ghost Slayer Figures Anime Character Action Figure Models Cartoon Character Statue Collectibles Gifts for Anime Fans
- Price
- £10.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

YINGKE Womens Japanese Cute Kawaii Anime Pattern Hoodies Girls Harajuku Style Pullover Sweatshirt (M Purple7)
- Price
- £20.61
- Rating
- 4.4/5
- Reviews
- 980
- Age
- 3y ago

Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago

Demon Stickers Slaye for Kids 50Pcs Cute Stickers for Boys Stickers for Children Party Bags Filler Waterproof Vinyl Kawaii Stickers for Laptop Skateboard Scrapbooking Bedrooms
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 7mo ago

Weeb Keychains Demon Slayer Merch Nezuko Kamado Anime Accessory with Bamboo Muzzle Charm & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago
Newest
by launch date
Luchild Ghost Slayer Figures Anime Character Action Figure Models Cartoon Character Statue Collectibles Gifts for Anime Fans
- Price
- £10.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Demon Stickers Slaye for Kids 50Pcs Cute Stickers for Boys Stickers for Children Party Bags Filler Waterproof Vinyl Kawaii Stickers for Laptop Skateboard Scrapbooking Bedrooms
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 7mo ago

GXJTYYBS Ideas Demon Sword Building Set Compatible with major brands Zenitsu Slayer Katana & Samurai Sword STEM for Anime Cosplay MOC TOY Adult Boys 8-16+ with Scabbard Holder 956 Pcs
- Price
- £24.79
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 10mo ago

yumcute Ghost Slayer Figures Anime Character Action Figure Models Cartoon Character Statue Collectibles Doll Models Gifts for Anime Fans
- Price
- £8.67
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago

QKEOISUD Demon Slayer Beads Bracelet 9 Character Accessories Devil Killer Anime Bracelet Cartoon DIY Bead Jewelry Fans and Collectors Jewelry
- Price
- £8.19
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
130
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
51%
Top 20: 87%
Open market
22%
- Funko36%
- Weeb Keychains19%
- Kanfyyl7%
- BANDAI6%
- Lanseede4%
- Wirhaut4%
Demand
Demon Slayer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Demon Slayer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- demon slayer794K/yr
- demon slayer figure135K/yr
- demon slayer merch91K/yr
- demon slayer figures29K/yr
- demon slayer gifts17K/yr
- anime figure demon slayer6K/yr
- demon slayer toys8K/yr
- anime demon slayer6K/yr
- demon slayer merchandise5K/yr
- demonslayer4K/yr
Reviews and returns
What reviews say buyers love and hate about Demon Slayer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Charms dont fit
Smaller than expected
the bowls themselves are tiny
The dark pink lines on the dress are not present, the belt colours are blobby and misaligned, there is red nail polish on the hands
Not all are coloured correctly as not official DS
A bit expensive for amount
Quality is poor
it is much lower quality
Much lower quality than the listing
the sword broke beyond repair
Love
Amazing quality
Decent
Giod quality
Amazing value as most are so expensive nowadays
Price
Great price, cheapest on Internet
Great design, sister likes it
Artwork looks gorgeous
I really like the design on this sword though I didn't finsh it
Will be a great gift
Good for gifts and children
so cute, great gift idea
Fit well
Good depth, size for an ample portion of ramen
Really big which is great
Return
0.7% Return rate 21% Fixable by listing
Charms dont fit
Smaller than expected
the bowls themselves are tiny
The item does not match the picture
Quality is poor
it is much lower quality
Much lower quality than the listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Demon Slayer questions
Answered from the same tracked data.









