Demon Slayer
soft demand (-21.1% this quarter) — Demon Slayer doesn't clear our bar today.
Flapen Score
Is Demon Slayer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Demon Slayer is a £184K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Demon Slayer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.1% over the last 90 days and 1.3% of searches end in a purchase.
£184K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 32 products
Top Demon Slayer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago
Funko Mystery Mini - Demon Slayer - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
- Price
- £5.09
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 2y ago
Funko POP! Moment: Demon Slayer - Tanjiro Kamado Vs. Rui - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
- Price
- £14.29
- Rating
- 4.7/5
- Reviews
- 1,737
- Age
- 6y ago
Kanfyyl Neezuko Figure Anime Figure Decorations Desktop Decorations Gifts for Friends Anime Fan Gifts - 015
- Price
- £13.03
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 11mo ago
Lanseede 100 PCS Demon Slayer: Kimetsu no Yaiba Stickers for Water Bottle Luggage Snowboard Bicycle Skateboard Decal for Kids Teens Adult Waterproof Aesthetic Stickers
- Price
- £5.26
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 5y ago
Trending
90-day click momentum
Luchild Ghost Slayer Figures Anime Character Action Figure Models Cartoon Character Statue Collectibles Gifts for Anime Fans
- Price
- £10.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
YINGKE Womens Japanese Cute Kawaii Anime Pattern Hoodies Girls Harajuku Style Pullover Sweatshirt (M Purple7)
- Price
- £20.61
- Rating
- 4.4/5
- Reviews
- 980
- Age
- 3y ago
Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago
Demon Stickers Slaye for Kids 50Pcs Cute Stickers for Boys Stickers for Children Party Bags Filler Waterproof Vinyl Kawaii Stickers for Laptop Skateboard Scrapbooking Bedrooms
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 7mo ago
Weeb Keychains Demon Slayer Merch Nezuko Kamado Anime Accessory with Bamboo Muzzle Charm & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago
Newest
by launch dateLuchild Ghost Slayer Figures Anime Character Action Figure Models Cartoon Character Statue Collectibles Gifts for Anime Fans
- Price
- £10.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Demon Stickers Slaye for Kids 50Pcs Cute Stickers for Boys Stickers for Children Party Bags Filler Waterproof Vinyl Kawaii Stickers for Laptop Skateboard Scrapbooking Bedrooms
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 7mo ago
GXJTYYBS Ideas Demon Sword Building Set Compatible with major brands Zenitsu Slayer Katana & Samurai Sword STEM for Anime Cosplay MOC TOY Adult Boys 8-16+ with Scabbard Holder 956 Pcs
- Price
- £24.79
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 10mo ago
yumcute Ghost Slayer Figures Anime Character Action Figure Models Cartoon Character Statue Collectibles Doll Models Gifts for Anime Fans
- Price
- £8.67
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago
QKEOISUD Demon Slayer Beads Bracelet 9 Character Accessories Devil Killer Anime Bracelet Cartoon DIY Bead Jewelry Fans and Collectors Jewelry
- Price
- £8.19
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
130
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
51%
Top 20: 87%
Open market
22%
- Funko36%
- Weeb Keychains19%
- Kanfyyl7%
- BANDAI6%
- Lanseede4%
- Wirhaut4%
Demon Slayer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top Demon Slayer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- demon slayer794K/yr
- demon slayer figure135K/yr
- demon slayer merch91K/yr
- demon slayer figures29K/yr
- demon slayer gifts17K/yr
- anime figure demon slayer6K/yr
- demon slayer toys8K/yr
- anime demon slayer6K/yr
- demon slayer merchandise5K/yr
- demonslayer4K/yr
What reviews say buyers love and hate about Demon Slayer
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Amazing quality”
“Amazing value as most are so expensive nowadays”
“Great design, sister likes it”
“Will be a great gift”
“Fit well”
What buyers complain about
83% of reviews“Charms dont fit”
“The dark pink lines on the dress are not present, the belt colours are blobby and misaligned, there is red nail polish on the hands”
“A bit expensive for amount”
“Quality is poor”
“the sword broke beyond repair”
Demon Slayer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Demon Slayer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
