Is demon slayer profitable to sell on Amazon United Kingdom?

The niche generates £184K/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (45/100).

How competitive is the demon slayer niche?

17 brands and 130 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in demon slayer?

Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 0.7%.

When does demand for demon slayer peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the demon slayer niche?

Listings span £4.00–£34.90; the average listing price is £12.64 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.

demon slayer

Skip it

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Good770.91

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.00–£34.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.64

avg listing price — sweet spot $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay£184K

£184K/yr · 1.1M searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, demon slayer is a £184K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

demon slayer market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £158K–£190K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,204
Page quality: 0%
Prime: 91%
Sponsored: 63%
Out of stock: 16.0%
Avg brand age: 35 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

130

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

22%

Funko36%
Weeb Keychains19%
Kanfyyl7%
BANDAI6%
Lanseede4%
Wirhaut4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top demon slayer search terms

demon slayer794K/yr -21.7%0.5% conv.
demon slayer figure135K/yr -17.2%0.4% conv.
demon slayer merch91K/yr -14.5%0.6% conv.
demon slayer figures29K/yr -21.2%0.3% conv.
demon slayer gifts17K/yr -34.3%1.4% conv.
anime figure demon slayer6K/yr -11.2%0.0% conv.
demon slayer toys8K/yr -42.8%0.5% conv.
anime demon slayer6K/yr +0.0%1.4% conv.
demon slayer merchandise5K/yr -32.5%0.4% conv.
demonslayer4K/yr -34.5%0.2% conv.

All search terms

Top demon slayer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish

Weeb Keychains£14.374.6★231 rev

Funko Mystery Mini - Demon Slayer - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors

Funko£5.094.6★997 rev

Funko POP! Moment: Demon Slayer - Tanjiro Kamado Vs. Rui - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display

Funko£14.294.7★1,737 rev

Kanfyyl Neezuko Figure Anime Figure Decorations Desktop Decorations Gifts for Friends Anime Fan Gifts - 015

Kanfyyl£13.034.2★15 rev

Lanseede 100 PCS Demon Slayer: Kimetsu no Yaiba Stickers for Water Bottle Luggage Snowboard Bicycle Skateboard Decal for Kids Teens Adult Waterproof Aesthetic Stickers

Lanseede£5.264.7★76 rev

Newest

by launch date

Luchild Ghost Slayer Figures Anime Character Action Figure Models Cartoon Character Statue Collectibles Gifts for Anime Fans

Luchild£10.823 rev

4mo ago

Demon Stickers Slaye for Kids 50Pcs Cute Stickers for Boys Stickers for Children Party Bags Filler Waterproof Vinyl Kawaii Stickers for Laptop Skateboard Scrapbooking Bedrooms

NTGFU£4.004 rev

7mo ago

GXJTYYBS Ideas Demon Sword Building Set Compatible with major brands Zenitsu Slayer Katana & Samurai Sword STEM for Anime Cosplay MOC TOY Adult Boys 8-16+ with Scabbard Holder 956 Pcs

GXJTYYBS£24.7914 rev

10mo ago

yumcute Ghost Slayer Figures Anime Character Action Figure Models Cartoon Character Statue Collectibles Doll Models Gifts for Anime Fans

yumcute£8.674 rev

10mo ago

QKEOISUD Demon Slayer Beads Bracelet 9 Character Accessories Devil Killer Anime Bracelet Cartoon DIY Bead Jewelry Fans and Collectors Jewelry

QKEOISUD£8.1915 rev

11mo ago

What buyers say about demon slayer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Amazing quality”

Value For Money10%

“Amazing value as most are so expensive nowadays”

Design-Overall9%

“Great design, sister likes it”

Gifting Purpose9%

“Will be a great gift”

Size-Overall8%

“Fit well”

Collectibles8%

“Great pop figures nice details”

Instructions/User Manual/Troubleshooting4%

“great my 14 year old love it easy to make clear instructions”

Display-Overall4%

“Bought as a gift for someone and they made a cute display, they like the figures and characters”

Advertised Vs Actual Product4%

“As described”

Strength4%

“Useful & sturdy”

What buyers complain about

Size-Overall29%

“Charms dont fit”

Color17%

“The dark pink lines on the dress are not present, the belt colours are blobby and misaligned, there is red nail polish on the hands”

Value For Money13%

“A bit expensive for amount”

Quality-Overall10%

“Quality is poor”

Durability6%

“the sword broke beyond repair”

Advertised Vs Actual Product4%

“The item does not match the picture”

Print Quality4%

Top return reasons

Defective Material/Parts25%

Gifting Purpose11%

Size-Overall10%

Advertised Vs Actual Product7%

Quality-Overall7%

Add-Ons/Attachments6%

Scratch Resistance6%

Product Condition5%

Strength3%

Durability3%

Common questions

Is demon slayer profitable to sell on Amazon United Kingdom?: The niche generates £184K/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (45/100).
How competitive is the demon slayer niche?: 17 brands and 130 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in demon slayer?: Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 0.7%.
When does demand for demon slayer peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the demon slayer niche?: Listings span £4.00–£34.90; the average listing price is £12.64 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.