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Demon Slayer

Fail

Demand is soft, at -21.1% this quarter, so Demon Slayer is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£184K/yr1.1M searches / yr
90-day growth
-21.1%search demand this quarter
Competition
51%top-5 click share · 17 brands · 130 sellers

Flapen Score

Demon Slayer against its category

The dotted line is the Fashion average. Past it, Demon Slayer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demon Slayer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Demon Slayer 1.1M times last year and spent an estimated £184K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
1.3%
Market size, estimated
£184Ka year
Peak month
December4.5× the quietest month
Top search term
demon slayer794K searches a year

02 · Price

A sale here is worth £12.64.

Listings sell for £12.64 on average, from £4.00 to £34.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £12.64 that is £1K to £3K a year per listing.

Average price
£12.64under the $15 to $100 sweet spot
Price range
£4.00–£34.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #1,204 within Luggage & Travel Gear. It carries 771 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
91%
Out of stock, average day
16.0%
Average rank
#1,204in Luggage & Travel Gear
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
771per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Demon Slayer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

130

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

22%

  • Funko36%
  • Weeb Keychains19%
  • Kanfyyl7%
  • BANDAI6%
  • Lanseede4%
  • Wirhaut4%

Demand

Demon Slayer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Demon Slayer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demon slayer794K/yr
  • demon slayer figure135K/yr
  • demon slayer merch91K/yr
  • demon slayer figures29K/yr
  • demon slayer gifts17K/yr
  • anime figure demon slayer6K/yr
  • demon slayer toys8K/yr
  • anime demon slayer6K/yr
  • demon slayer merchandise5K/yr
  • demonslayer4K/yr

Reviews and returns

What reviews say buyers love and hate about Demon Slayer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.08

Charms dont fit

Smaller than expected

the bowls themselves are tiny

Color17%−0.03

The dark pink lines on the dress are not present, the belt colours are blobby and misaligned, there is red nail polish on the hands

Not all are coloured correctly as not official DS

Value For Money13%+1.20

A bit expensive for amount

Quality-Overall10%+0.42

Quality is poor

it is much lower quality

Much lower quality than the listing

Durability6%−0.02

the sword broke beyond repair

Love

Quality-Overall35%+0.42

Amazing quality

Decent

Giod quality

Value For Money10%+1.20

Amazing value as most are so expensive nowadays

Price

Great price, cheapest on Internet

Design-Overall9%+0.77

Great design, sister likes it

Artwork looks gorgeous

I really like the design on this sword though I didn't finsh it

Gifting Purpose9%+0.77

Will be a great gift

Good for gifts and children

so cute, great gift idea

Size-Overall8%−0.08

Fit well

Good depth, size for an ample portion of ramen

Really big which is great

Return

0.7% Return rate 21% Fixable by listing

Defective Material/Parts25%███▁█▅
Gifting Purpose11%▁▁▁██▄
Size-Overall10%▅▁▅█▁▁

Charms dont fit

Smaller than expected

the bowls themselves are tiny

Advertised Vs Actual Product7%▁▇▁▁█▆

The item does not match the picture

Quality-Overall7%▄▆▁▁▁█

Quality is poor

it is much lower quality

Much lower quality than the listing

FAQ

Common Demon Slayer questions

Answered from the same tracked data.