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Demogorgon Onesie

Fail

Demand is soft, at -87.2% this quarter, so Demogorgon Onesie is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£28K/yr389K searches / yr
90-day growth
-87.2%search demand this quarter
Competition
37%top-5 click share · 20 brands · 33 sellers

Flapen Score

Demogorgon Onesie against its category

The dotted line is the Fashion average. Past it, Demogorgon Onesie is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demogorgon Onesie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Demogorgon Onesie 389K times last year and spent an estimated £28K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -87.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-87.2%
Conversion, latest week
0.3%
Market size, estimated
£28Ka year
Top search term
demogorgon onesie133K searches a year

02 · Price

A sale here is worth £21.54.

Listings sell for £21.54 on average, from £9.61 to £35.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.54 that is £0 to £2K a year per listing.

Average price
£21.54inside the $15 to $100 sweet spot
Price range
£9.61–£35.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #854 within Boys. It carries 114 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
69%
Out of stock, average day
30.1%
Average rank
#854in Boys
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
114per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Demogorgon Onesie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£828£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

33

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

37%

Top 20: 73%

Open market

27%

  • Stranger Things46%
  • HshDUti9%
  • nezafly5%
  • Get Trend5%
  • Live It Style It4%
  • Hippowarehouse4%

Demand

Demogorgon Onesie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 27.1× · 7 of 12 months tracked

Search terms

Top Demogorgon Onesie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demogorgon onesie133K/yr
  • stranger things hoodie57K/yr
  • stranger things onesie59K/yr
  • stranger things hoodies23K/yr
  • stranger things hoodie kids11K/yr
  • stranger things oodie18K/yr
  • stranger things jumper15K/yr
  • demogorgon onesie kids10K/yr
  • stranger things sweatshirt9K/yr
  • stranger things onesie kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Demogorgon Onesie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.05

Terrible fit

Little on small side

Size up

Material Quality10%−0.09

the product is 100% polyester

Product Condition10%−0.10

Does not look new and quite expensive

Thickness10%−0.06

Quite thin fleece

Thinner material then expected

Stitch/Finish/Polish8%−0.08

Reason for the 3 stars is that the product came damaged with a small hole on the sole of the right foot along the seam

Stitching came away

Love

Quality-Overall29%+2.77

Great quality

On first impression I thought the oodie seemed not too bad quality

Good quality granddaughter loved it

Size-Overall21%−0.05

The loose-fitting design allows for plenty of freedom of movement

fits well

Just as described perfect fit

Warmth14%+0.88

will be good for warmer months

It's a really great hoodie, looks ace and is so comfortable and warm

Nice and warm

Value For Money7%+0.47

Good value for money

Good value

good value for money

Comfort-Overall6%+0.06

Comfy love it

It's ideal for relaxing around the house or staying cosy during movie nights

comfortable to wear

Return

2.5% Return rate 74% Fixable by listing

Size-Overall65%▅▆▆▇█▅

Terrible fit

Little on small side

Size up

Quality-Overall6%▃▂▁▁▁█
Material Quality4%▁█▆▄▁▁

the product is 100% polyester

Thin3%▁█▃▄▁▁

Only issue is it's a little thin

Strength2%▇▁▁▁█▁

FAQ

Common Demogorgon Onesie questions

Answered from the same tracked data.