Demogorgon
FailDemand is soft, at -76.8% this quarter, so Demogorgon is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £73K/yr211K searches / yr
- 90-day growth
- -76.8%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 64 sellers
Flapen Score
Demogorgon against its category
The dotted line is the Fashion average. Past it, Demogorgon is stronger. Inside it, weaker.
Market
The Demogorgon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Demogorgon 211K times last year and spent an estimated £73K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- -76.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £73Ka year
- Top search term
- demogorgon118K searches a year
02 · Price
A sale here is worth £14.58.
Listings sell for £14.58 on average, from £6.45 to £36.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.58 that is £0 to £1K a year per listing.
- Average price
- £14.58under the $15 to $100 sweet spot
- Price range
- £6.45–£36.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #1,250 within Novelty & Special Use Clothing. It carries 147 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 63%
- Out of stock, average day
- 30.8%
- Average rank
- #1,250in Novelty & Special Use Clothing
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 147per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Demogorgon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stranger Things Neon Demogorgon Kids T Shirt Black 12-13
- Price
- £14.17
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 8mo ago

Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 9mo ago

Stranger Things Demogorgon - 12-Inch Highly Detailed Articulated Figure
- Price
- £17.53
- Rating
- 4.7/5
- Reviews
- 233
- Age
- 9mo ago

OUKEYI Stranger Demogorgon Plush Things Monster Horror Stuffed Doll Birthday Gifts Soft Stuffed Pillow Doll for Boys Girls (Black Monster)
- Price
- £14.31
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 3y ago

Official Stranger Things Demogorgon T-Shirt Mens Red - S
- Price
- £11.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Stranger Things Neon Demogorgon Kids T Shirt Black 12-13
- Price
- £14.17
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 8mo ago

Official Stranger Things Demogorgon T-Shirt Mens Red - S
- Price
- £11.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Official Stranger Things Demogorgon T-Shirt Mens Red - L
- Price
- £8.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago

Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)
- Price
- £9.58
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 7mo ago
Newest
by launch date
Stranger Things Demogorgon Feature Plush - 12-Inch Soft Plush with Opening Head and Sound Effects
- Price
- £21.35
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 4mo ago

MAIREULB Two-piece large carnivorous plant keychain set figurine collectible pendant gift car keychain bag pendant keychain
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 7mo ago

Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)
- Price
- £9.58
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 7mo ago

Mini Brands Netflix Stranger Things blind box 2 Pack by ZURU Surprise Toy with Collectible Minis Blind Packaging Iconic theme minis
- Price
- £8.26
- Rating
- 1.8/5
- Reviews
- 24
- Age
- 8mo ago

Zuru Mini Brands Stranger Things Mystery Pack
- Price
- £11.28
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
64
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
8%
- Stranger Things35%
- Jazwares30%
- Zavvi12%
- OUKEYI7%
- Grupo Erik4%
- Mini Brands4%
- Open — no brand owns it (4 brands, 8%)
Demand
Demogorgon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 31.9× · 8 of 12 months tracked
Search terms
Top Demogorgon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- demogorgon118K/yr
- demogorgon figure35K/yr
- stranger things demogorgon35K/yr
- demogorgon toy7K/yr
- stranger things demogorgon figure7K/yr
- demogorgon action figure5K/yr
- demogorgan3K/yr
Reviews and returns
What reviews say buyers love and hate about Demogorgon
We read the reviews and the return reasons for every product selling here.
“Its poor quality the way the charging area has been made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Demogorgon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









