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Demogorgon

Fail

Demand is soft, at -76.8% this quarter, so Demogorgon is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£73K/yr211K searches / yr
90-day growth
-76.8%search demand this quarter
Competition
70%top-5 click share · 10 brands · 64 sellers

Flapen Score

Demogorgon against its category

The dotted line is the Fashion average. Past it, Demogorgon is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demogorgon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Demogorgon 211K times last year and spent an estimated £73K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-76.8%
Conversion, latest week
2.4%
Market size, estimated
£73Ka year
Top search term
demogorgon118K searches a year

02 · Price

A sale here is worth £14.58.

Listings sell for £14.58 on average, from £6.45 to £36.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.58 that is £0 to £1K a year per listing.

Average price
£14.58under the $15 to $100 sweet spot
Price range
£6.45–£36.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #1,250 within Novelty & Special Use Clothing. It carries 147 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
63%
Out of stock, average day
30.8%
Average rank
#1,250in Novelty & Special Use Clothing
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
147per listing
Listings tracked
16

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Demogorgon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

64

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

8%

  • Stranger Things35%
  • Jazwares30%
  • Zavvi12%
  • OUKEYI7%
  • Grupo Erik4%
  • Mini Brands4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Demogorgon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 31.9× · 8 of 12 months tracked

Search terms

Top Demogorgon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • demogorgon118K/yr
  • demogorgon figure35K/yr
  • stranger things demogorgon35K/yr
  • demogorgon toy7K/yr
  • stranger things demogorgon figure7K/yr
  • demogorgon action figure5K/yr
  • demogorgan3K/yr

Reviews and returns

What reviews say buyers love and hate about Demogorgon

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Its poor quality the way the charging area has been made”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Demogorgon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data