How competitive is the Demogorgon niche on Amazon United Kingdom?

10 brands and 64 sellers compete in Demogorgon on Amazon United Kingdom. The top 5 Demogorgon products take 70% of clicks and its top 5 brands hold 88% of demand.

What does it cost to enter the Demogorgon niche?

Demogorgon sells for £14.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.45–£36.11. The average incumbent carries 147 reviews — the moat a new listing must climb.

Demogorgon

soft demand (-76.8% this quarter) — Demogorgon doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Demogorgon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Demogorgon is a £73K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 42/100.

Demogorgon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -76.8% over the last 90 days and 2.4% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr3K

Search volume / yr-76.8%211K

Conversion rate2.4%

Avg price£14.58

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 64

Top-5 product click share70%

Open market12%

Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Top Demogorgon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stranger Things Neon Demogorgon Kids T Shirt Black 12-13

Price: £14.17
Rating: 4.6/5
Reviews: 14
Age: 8mo ago

Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory

Price: £10.89
Rating: 4.5/5
Reviews: 326
Age: 9mo ago

Stranger Things Demogorgon - 12-Inch Highly Detailed Articulated Figure

Price: £17.53
Rating: 4.7/5
Reviews: 233
Age: 9mo ago

OUKEYI Stranger Demogorgon Plush Things Monster Horror Stuffed Doll Birthday Gifts Soft Stuffed Pillow Doll for Boys Girls (Black Monster)

Price: £14.31
Rating: 4.3/5
Reviews: 70
Age: 3y ago

Official Stranger Things Demogorgon T-Shirt Mens Red - S

Price: £11.37
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Newest

by launch date

Stranger Things Demogorgon Feature Plush - 12-Inch Soft Plush with Opening Head and Sound Effects

Price: £21.35
Rating: 4.6/5
Reviews: 31
Age: 4mo ago

MAIREULB Two-piece large carnivorous plant keychain set figurine collectible pendant gift car keychain bag pendant keychain

Price: £6.45
Rating: 4.6/5
Reviews: 28
Age: 7mo ago

Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)

Price: £9.58
Rating: 3.0/5
Reviews: 2
Age: 7mo ago

Mini Brands Netflix Stranger Things blind box 2 Pack by ZURU Surprise Toy with Collectible Minis Blind Packaging Iconic theme minis

Price: £8.26
Rating: 1.8/5
Reviews: 24
Age: 8mo ago

Zuru Mini Brands Stranger Things Mystery Pack

Price: £11.28
Rating: 3.6/5
Reviews: 34
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Stranger Things35%
Jazwares30%
Zavvi12%
OUKEYI7%
Grupo Erik4%
Mini Brands4%
Open — no brand owns it (4 brands, 8%)

Demogorgon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume211KCVR2.4%Products16Brands10Top 5 Brands88%OOS Rate30.8%Rating4.2★Reviews147Avg BSR#1,250

Top Demogorgon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

demogorgon118K/yr -76.5%1.5% conv.
demogorgon figure35K/yr -79.0%2.7% conv.
stranger things demogorgon35K/yr -78.6%1.3% conv.
demogorgon toy7K/yr -72.8%1.4% conv.
stranger things demogorgon figure7K/yr -68.8%3.7% conv.
demogorgon action figure5K/yr -69.6%1.2% conv.
demogorgan3K/yr -78.0%0.7% conv.

What reviews say buyers love and hate about Demogorgon

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall32%

“Great quality and arrived in good time”

Soft Feel18%

“Great squishy, daughter very happy”

Gifting Purpose10%

“it will do as an addition to the gifts I gave it with”

Advertised Vs Actual Product7%

“Even better than in the pictures”

Chain/Key Quality6%

“making it an ideal accessory for your keys or bag”

What buyers complain about

82% of reviews

Quality-Overall30%

“Its poor quality the way the charging area has been made”

Size-Overall15%

“Huge and scary”

Brightness/Shine/Glow14%

“The lamp is detailed and red light, not very bright,”

Value For Money11%

“Not cheap”

Functionality-Overall4%

“Doesn't work”

Demogorgon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging

27%

2Size-Overall

17%

3Advertised Vs Actual Product

10%

4Defective Material/Parts

5Functionality-Overall

Common Demogorgon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Demogorgon 42/100 on Amazon United Kingdom — Skip it. The niche generates £73K/yr across 16 tracked products. 3 of 13 products launched in the last 360 days are still selling. Search demand moved -76.8% over the last 90 days.

Demogorgon buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Brightness/Shine/Glow, the themes mined from the niche's reviews. Its return rate is 0.9%.