demogorgon
Skip itSoft demand (-76.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great147.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.58avg listing price — sweet spot $15–$100
Price range
Good£6.45–£36.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£73K£73K/yr · 211K searches
Growth
Bad-76.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, demogorgon is a £73K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
demogorgon market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £29K–£36K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,250
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 44%
- Out of stock
- 30.8%
- Avg brand age
- 25 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
64
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- Stranger Things35%
- Jazwares30%
- Zavvi12%
- OUKEYI7%
- Grupo Erik4%
- Mini Brands4%
- Open — no brand owns it (4 brands, 8%)
Demand
Weekly Amazon search volume, last 32 weeks — -76.8% search growth over the last 90 days.Top demogorgon search terms
- demogorgon118K/yr
- demogorgon figure35K/yr
- stranger things demogorgon35K/yr
- demogorgon toy7K/yr
- stranger things demogorgon figure7K/yr
- demogorgon action figure5K/yr
- demogorgan3K/yr
Top demogorgon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stranger Things Neon Demogorgon Kids T Shirt Black 12-13
Stranger Things£14.174.6★14 rev
Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory
Jazwares£10.894.5★326 rev
Stranger Things Demogorgon - 12-Inch Highly Detailed Articulated Figure
Stranger Things£17.534.7★233 rev
OUKEYI Stranger Demogorgon Plush Things Monster Horror Stuffed Doll Birthday Gifts Soft Stuffed Pillow Doll for Boys Girls (Black Monster)
OUKEYI£14.314.3★70 rev
Official Stranger Things Demogorgon T-Shirt Mens Red - S
Zavvi£11.370.0★0 rev
Newest
by launch date
Stranger Things Demogorgon Feature Plush - 12-Inch Soft Plush with Opening Head and Sound Effects
Jazwares£21.3531 rev
MAIREULB Two-piece large carnivorous plant keychain set figurine collectible pendant gift car keychain bag pendant keychain
MAIREULB£6.4528 rev
Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)
Tikwisdom£9.582 rev
Mini Brands Netflix Stranger Things blind box 2 Pack by ZURU Surprise Toy with Collectible Minis Blind Packaging Iconic theme minis
Mini Brands£8.2624 rev
Zuru Mini Brands Stranger Things Mystery Pack
Mini Brands£11.2834 rev
Trending
90-day click momentumStranger Things Neon Demogorgon Kids T Shirt Black 12-13
Stranger Things£14.174.6★
Official Stranger Things Demogorgon T-Shirt Mens Red - S
Zavvi£11.370.0★
Official Stranger Things Demogorgon T-Shirt Mens Red - L
Zavvi£8.270.0★
Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
Zavvi£9.614.1★
Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)
Tikwisdom£9.583.0★
What buyers say about demogorgon
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and arrived in good time”
“Great squishy, daughter very happy”
“it will do as an addition to the gifts I gave it with”
“Even better than in the pictures”
“making it an ideal accessory for your keys or bag”
“Money well spent”
“a good size”
“Kids love it”
“Daughter has it added to her collection”
“Good material”
What buyers complain about
“Its poor quality the way the charging area has been made”
“Huge and scary”
“The lamp is detailed and red light, not very bright,”
“Not cheap”
“Doesn't work”
“Waste of money”
“small flimsy items not worth having”
“bad charging area”
Top return reasons
Common questions
- Is demogorgon profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 16 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -76.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the demogorgon niche?
- 10 brands and 64 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in demogorgon?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Brightness/Shine/Glow. The return rate is 0.9%.
- What does it cost to enter the demogorgon niche?
- Listings span £6.45–£36.11; the average listing price is £14.58 (sweet spot $15–$100). The average incumbent carries 147 reviews — the moat a new listing must climb.