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Demogorgon

Fail

Demand is soft, at -76.8% this quarter, so Demogorgon is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£73K/yr211K searches / yr
90-day growth
-76.8%search demand this quarter
Competition
70%top-5 click share · 10 brands · 64 sellers

Flapen Score

Demogorgon against its category

The dotted line is the Fashion average. Past it, Demogorgon is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demogorgon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Demogorgon 211K times last year and spent an estimated £73K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-76.8%
Conversion, latest week
2.4%
Market size, estimated
£73Ka year
Top search term
demogorgon118K searches a year

02 · Price

A sale here is worth £14.58.

Listings sell for £14.58 on average, from £6.45 to £36.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.58 that is £0 to £1K a year per listing.

Average price
£14.58under the $15 to $100 sweet spot
Price range
£6.45–£36.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #1,250 within Novelty & Special Use Clothing. It carries 147 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
63%
Out of stock, average day
30.8%
Average rank
#1,250in Novelty & Special Use Clothing
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
147per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Demogorgon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

64

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • Stranger Things35%
  • Jazwares30%
  • Zavvi12%
  • OUKEYI7%
  • Grupo Erik4%
  • Mini Brands4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Demogorgon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 31.9× · 8 of 12 months tracked

Search terms

Top Demogorgon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demogorgon118K/yr
  • demogorgon figure35K/yr
  • stranger things demogorgon35K/yr
  • demogorgon toy7K/yr
  • stranger things demogorgon figure7K/yr
  • demogorgon action figure5K/yr
  • demogorgan3K/yr

Reviews and returns

What reviews say buyers love and hate about Demogorgon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.12

Its poor quality the way the charging area has been made

Cheap rubbish

quality was poor

Size-Overall15%+0.12

Huge and scary

Smaller than stated

Definitely smaller than stated

Brightness/Shine/Glow14%+0.05

The lamp is detailed and red light, not very bright,

Its just not bright enough to illuminate much at all

Value For Money11%−0.06

Not cheap

So not worth the money

Utterly disappointing for the price

Functionality-Overall4%−0.03

Doesn't work

Love

Quality-Overall32%−0.12

Great quality and arrived in good time

Great quality

Good product

Soft Feel18%

Great squishy, daughter very happy

Super cute soft demagorgon plush

Soft and cuddly

Gifting Purpose10%+0.42

it will do as an addition to the gifts I gave it with

Great gift

Great gift for a friend's birthday

Advertised Vs Actual Product7%

Even better than in the pictures

As described

Came as pictured

Chain/Key Quality6%+0.71

making it an ideal accessory for your keys or bag

Embrace the magic of the Upside Down with this must-have keychain set

Really great keyrings

Return

0.9% Return rate 33% Fixable by listing

Charging27%█▅▆▅▁█

bad charging area

Its poor quality the way the charging area has been made

Size-Overall17%▁▃▆█▁▆

Huge and scary

Smaller than stated

Definitely smaller than stated

Advertised Vs Actual Product10%▃█▁▆▁▁
Defective Material/Parts9%▄▂▁▁▅█
Functionality-Overall9%▂▂█▁▁▁

Doesn't work

FAQ

Common Demogorgon questions

Answered from the same tracked data.