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47

death note

Skip it

Weak search conversion (1.5%) — this niche doesn't clear our bar today.

Market size 21Growth 34Conversion 19Competition 47Returns 98Price range 69Avg price 69Brand share 47Review moat 88Quality gap 42

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great230.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.27

avg listing price — sweet spot $15–$100

Price range

Good£4.08–£39.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Market size

Bad£84K

£84K/yr · 391K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, death note is a £84K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

death note market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£57K–£71K
units × avg price
Conversion rate
1.5%
Avg BSR
#780
Page quality
0%
Prime
64%
Sponsored
64%
Out of stock
13.1%
Avg brand age
44 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

49

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

18%

  • SMARTYPANTS24%
  • Get Trend21%
  • REOVE18%
  • YHNDECO8%
  • Minhuaha5%
  • ABYSTYLE5%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +7.3% search growth over the last 90 days.
12K8KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top death note search terms

  • death note272K/yr
  • death note funko pop31K/yr
  • death note figure48K/yr
  • deathnote17K/yr
  • death note merch10K/yr
  • death note figures7K/yr
  • l death note6K/yr
All search terms

Top death note products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£8K20%£17K30%£25K40%£33K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about death note

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall49%

“Excellent quality”

Value For Money17%

“Value for money”

Advertised Vs Actual Product7%

“perfect exactly as i wanted”

Paper Quality7%

“its nice however half of the pages of the book are filled with black paper stating how to use the death note”

Instructions/User Manual/Troubleshooting7%

“It's got all the rules”

Shape/Style3%

“style of these”

Smell3%

“Solid quality, mildly pungent in scent”

Size-Overall3%

“Great fit and well comfy”

Comfort-Overall2%

“Comfortable”

Machine Wash Suitability2%

“Great, washes well”

What buyers complain about

Value For Money50%

“felt it was a bit expensive for what it is”

Adhesion/Stickiness25%

“They don't stick well”

Advertised Vs Actual Product13%

“the notepad isn't as described”

Quality-Overall13%

“Poor quality”

Top return reasons

Size-Overall23%
Gifting Purpose9%
Quality-Overall9%
Defective Material/Parts9%
Adhesion/Stickiness9%
Functionality-Overall9%
Advertised Vs Actual Product9%
Stain Resistance9%
Strength9%
Material Quality5%

Common questions

Is death note profitable to sell on Amazon United Kingdom?
The niche generates £84K/yr across 22 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (47/100).
How competitive is the death note niche?
14 brands and 49 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in death note?
Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for death note peak?
Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the death note niche?
Listings span £4.08–£39.38; the average listing price is £14.27 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.