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Death Note

Fail

Buyers convert on only 1.5% of searches, so Death Note is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£84K/yr391K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
57%top-5 click share · 14 brands · 49 sellers

Flapen Score

Death Note against its category

The dotted line is the Fashion average. Past it, Death Note is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Death Note market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Death Note 391K times last year and spent an estimated £84K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
1.5%
Market size, estimated
£84Ka year
Peak month
December2.8× the quietest month
Top search term
death note272K searches a year

02 · Price

A sale here is worth £14.27.

Listings sell for £14.27 on average, from £4.08 to £39.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.27 that is £1K to £4K a year per listing.

Average price
£14.27under the $15 to $100 sweet spot
Price range
£4.08–£39.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #780 within Nightwear. It carries 231 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
64%
Out of stock, average day
13.1%
Average rank
#780in Nightwear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Death Note products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

49

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

18%

  • SMARTYPANTS24%
  • Get Trend21%
  • REOVE18%
  • YHNDECO8%
  • Minhuaha5%
  • ABYSTYLE5%

Demand

Death Note search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Death Note search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • death note272K/yr
  • death note funko pop31K/yr
  • death note figure48K/yr
  • deathnote17K/yr
  • death note merch10K/yr
  • death note figures7K/yr
  • l death note6K/yr

Reviews and returns

What reviews say buyers love and hate about Death Note

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+1.21

felt it was a bit expensive for what it is

Ok. A little bit pricey for the product

Adhesion/Stickiness25%−0.15

They don't stick well

Stickers not sticking

Advertised Vs Actual Product13%−0.04

the notepad isn't as described

Quality-Overall13%+2.27

Poor quality

Love

Quality-Overall49%+2.27

Excellent quality

Solid quality

Good product

Value For Money17%+1.21

Value for money

worth its money

Good value for money

Advertised Vs Actual Product7%−0.04

perfect exactly as i wanted

Paper Quality7%−0.15

its nice however half of the pages of the book are filled with black paper stating how to use the death note

Instructions/User Manual/Troubleshooting7%+0.46

It's got all the rules

Return

0.4% Return rate 32% Fixable by listing

Size-Overall23%▅▁█▁▁▆
Gifting Purpose9%▁▁▁▁▁█
Quality-Overall9%█▁▁▁▁▁

Poor quality

Defective Material/Parts9%
Adhesion/Stickiness9%▁▁▁█▁▁

They don't stick well

Stickers not sticking

FAQ

Common Death Note questions

Answered from the same tracked data.