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Death Note

weak search conversion (1.5%) — Death Note doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 21Growth 34Conversion 19Competition 47Returns 98Price range 69Avg price 69Brand share 47Review moat 88Quality gap 42
This niche Category average

Is Death Note profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Death Note is a £84K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Death Note: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.3% over the last 90 days and 1.5% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr5K
Search volume / yr+7.3%391K
Conversion rate1.5%
Avg price£14.27

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 49
Top-5 product click share57%
Open market23%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement64%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews231

Top Death Note products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

49

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

18%

  • SMARTYPANTS24%
  • Get Trend21%
  • REOVE18%
  • YHNDECO8%
  • Minhuaha5%
  • ABYSTYLE5%

Death Note demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume391KCVR1.5%Products22Brands14Top 5 Brands77%OOS Rate13.1%Rating4.5★Reviews231Avg BSR#780
12K8KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Death Note search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • death note272K/yr
  • death note funko pop31K/yr
  • death note figure48K/yr
  • deathnote17K/yr
  • death note merch10K/yr
  • death note figures7K/yr
  • l death note6K/yr

What reviews say buyers love and hate about Death Note

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall49%

Excellent quality

Value For Money17%

Value for money

Advertised Vs Actual Product7%

perfect exactly as i wanted

Paper Quality7%

its nice however half of the pages of the book are filled with black paper stating how to use the death note

Instructions/User Manual/Troubleshooting7%

It's got all the rules

What buyers complain about

100% of reviews
Value For Money50%

felt it was a bit expensive for what it is

Adhesion/Stickiness25%

They don't stick well

Advertised Vs Actual Product13%

the notepad isn't as described

Quality-Overall13%

Poor quality

Death Note return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Gifting Purpose
9%
3Quality-Overall
9%
4Defective Material/Parts
9%
5Adhesion/Stickiness
9%

Common Death Note questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Death Note 47/100 on Amazon United Kingdom — Skip it. The niche generates £84K/yr across 22 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved +7.3% over the last 90 days.
Search demand for Death Note on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.8× the quietest.