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Dear Person Behind Me Hoodie

Fail

Shoppers spend only $0 a year here, so Dear Person Behind Me Hoodie is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£0/yr78K searches / yr
90-day growth
-57.1%search demand this quarter
Competition
41%top-5 click share · 9 brands · 17 sellers

Flapen Score

Dear Person Behind Me Hoodie against its category

The dotted line is the Fashion average. Past it, Dear Person Behind Me Hoodie is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dear Person Behind Me Hoodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dear Person Behind Me Hoodie 78K times last year and spent an estimated £0. The top 5 brands take 95% of clicks. Demand peaks in Mar–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-57.1%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
October2.5× the quietest month
Top search term
dear person behind me hoodie uk47K searches a year

02 · Price

A sale here is worth £16.46.

Listings sell for £16.46 on average, from £6.84 to £24.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £16.46 that is £0 to £2K a year per listing.

Average price
£16.46inside the $15 to $100 sweet spot
Price range
£6.84–£24.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #437 within Jumpers, Cardigans & Sweatshirts. It carries 57 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
47%
Out of stock, average day
5.0%
Average rank
#437in Jumpers, Cardigans & Sweatshirts
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
57per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dear Person Behind Me Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

3%

  • Lang Horn47%
  • Generic32%
  • Qiamia8%
  • Yaepoip5%
  • Tencipeda3%
  • GXJIXf1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Dear Person Behind Me Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Dear Person Behind Me Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dear person behind me hoodie uk47K/yr
  • to the person behind me hoodie20K/yr
  • dear person behind me hoodie11K/yr

Reviews and returns

What reviews say buyers love and hate about Dear Person Behind Me Hoodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.15

sizing needs addressing

To big

wanted a more baggy fit

Color19%−0.36

the colour was much lighter than expected so very difficult to read the white writing on baby blue jumper

Rubbish colours

Quality-Overall4%+1.53

You are enough hoodie - poor quality

Really not good quality

quality was poor

Material Quality4%−0.01

Material

Print Quality4%−0.08

The lettering would have come off in the wash

Love

Size-Overall25%−0.15

Fits perfectly

I love this i got it a size bigger than needed its so warm

Fits true to size

Quality-Overall25%+1.53

Good quality hoodie

Good quality

lets say it is a tad snug fitting love the quality

Comfort-Overall17%+1.67

Very comfortable

comfy i love putting it on

Super comfy

Advertised Vs Actual Product5%+0.56

As advertised

As described

Warmth5%−0.09

I love this i got it a size bigger than needed its so warm

Nice warm hoodie

Return

1.5% Return rate 68% Fixable by listing

Size-Overall50%█▆█▄▂▅

sizing needs addressing

To big

wanted a more baggy fit

Material Quality23%▁▁▁▃█▂

Material

Color9%▁▁▁▂▁█

the colour was much lighter than expected so very difficult to read the white writing on baby blue jumper

Rubbish colours

Advertised Vs Actual Product3%▁▁▁▁█▁
Length3%▁▁▁█▁▁

FAQ

Common Dear Person Behind Me Hoodie questions

Answered from the same tracked data.