deals of the day sale prime
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Good£2.08–£46.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Market size
Okay£202K£202K/yr · 3.4M searches
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,742.71avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, deals of the day sale prime is a £202K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
deals of the day sale prime market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £236K–£296K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #216
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 90%
- Out of stock
- 2.0%
- Avg brand age
- 42 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
163
Top-5 brand share
41%
Top 20: 79%
Top-5 click share
29%
Top 20: 59%
Open market
54%
- DKNY14%
- SINOPHANT8%
- SOXCO7%
- Amazon Essentials6%
- QINCAO6%
- Giovici5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top deals of the day sale prime search terms
- deals of the day sale prime540K/yr
- amazon warehouse clearance uk246K/yr
- prime deals139K/yr
- warehouse deals clearance288K/yr
- deals272K/yr
- amazon resale items233K/yr
- amazon outlet clearance uk103K/yr
- sales clearance free delivery292K/yr
- deals of the day187K/yr
- clearance sale items196K/yr
Top deals of the day sale prime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(Black1 S-M)
SINOPHANT£6.374.4★52,454 rev
SOXCO 10 Pairs Mens WORK Socks Black Crew Length 9-11
SOXCO£10.744.5★25,235 rev
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£16.064.3★3,957 rev
Giovici Mens Boxers Bamboo Anti Chafing Soft Comfortable Boxer Briefs Longer Leg - Boxer Shorts Multipack - Moisture Wicking Technology (3 Pack Black L)
Giovici£12.434.4★6,570 rev
5 Pack Sports Bras for Women UK Sale Clearance Push Up Seamless Bra Wireless Ladies Full Coverage Bralette Workout Running Gym Crop Top Solid Color Yoga Bra Non Wired Comfy Bras for Fitness Jogging
BVEBJDX£7.304.2★139 rev
Newest
by launch date5 Pack Sports Bras for Women UK Sale Clearance Push Up Seamless Bra Wireless Ladies Full Coverage Bralette Workout Running Gym Crop Top Solid Color Yoga Bra Non Wired Comfy Bras for Fitness Jogging
BVEBJDX£7.30139 rev
5 Pack Sports Bras for Women UK Sale Clearance Push Up Seamless Bra Wireless Ladies Full Coverage Bralette Workout Running Gym Crop Top Solid Color Yoga Bra Non Wired Comfy Bras for Fitness Jogging
BVEBJDX£7.55139 rev
Cotton Linen Shirts for Women UK Clearance Summer Short Sleeve Tee Tunic Fashion Button Down V Neck Blouses Solid Color Loose Fit Tops Lightweight Comfy Vacation Clothes B White
Generic£3.29218 rev
Aurmly Bamboo Mens Boxers Shorts Comfortable Man Underwear with Open Fly Soft boxer for Men Antibacterial Underpants 6 Pack Moisture Wicking Size L
Aurmly£13.39328 rev
deals of the day clearance prime womens 925 Sterling Silver Pearl Drop Earrings For Women Trendy Gold Hypoallergenic Dangle Earrings Aaa+ Quality Wedding Earrings Jewelry For Brides
Jmwedia£2.4929 rev
Trending
90-day click momentum
Amazon Essentials Womens Thong Sandal Black 5.5 UK
Amazon Essentials£8.224.2★
DotVol Womens Full Figure Front Closure Wirefree Jacquard Back Support Posture Bra(Beige 36DD)
DotVol£15.484.3★
Amazon Essentials Mens Pullover Sweatshirt Hoodie (Available in Big & Tall) Forest Green S
Amazon Essentials£13.264.4★
QINCAO Mens Boxers Briefs 6 Pack Combed Cotton Tagless Soft & Slim Fit
QINCAO£14.944.4★
JUKMO Mens Stretch Tactical Belt 1.5 Elastic Nylon Web with Flip Buckle
JUKMO£11.074.7★
What buyers say about deals of the day sale prime
What buyers praise and complain about, mined from review topics.What buyers love
“Great tool quality at reasonable price”
“And comfortable”
“Great deal”
“Amazing fit”
“Fast charging”
“Lovely and soft”
“As advertised”
“Sturdy Sissors”
“easy to access”
“Decent mascara”
What buyers complain about
“doesnt charge”
“TO SHORT”
“Don't last”
“Absolutely rubbish quality”
“now on a recent purchase the material is thinner”
“Arrived with a hole in the leggings”
“Cheap material”
“Definitely a waste of money”
“Did not work”
“Already was rusty the day I got it”
Top return reasons
Common questions
- Is deals of the day sale prime profitable to sell on Amazon United Kingdom?
- The niche generates £202K/yr across 77 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the deals of the day sale prime niche?
- 48 brands and 163 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in deals of the day sale prime?
- Top complaints mined from reviews: Charging, Size-Overall, Durability. The return rate is 0.7%.
- When does demand for deals of the day sale prime peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the deals of the day sale prime niche?
- Listings span £2.08–£46.84; the average listing price is £11.82 (sweet spot $15–$100). The average incumbent carries 12,743 reviews — the moat a new listing must climb.