Deals of the Day Sale Prime
MaybeReturns run at only 0.7% of orders. But buyers convert on only 0.5% of searches, so Deals of the Day Sale Prime is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £202K/yr3.4M searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 29%top-5 click share · 48 brands · 163 sellers
Flapen Score
Deals of the Day Sale Prime against its category
The dotted line is the Fashion average. Past it, Deals of the Day Sale Prime is stronger. Inside it, weaker.
Market
The Deals of the Day Sale Prime market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deals of the Day Sale Prime 3.4M times last year and spent an estimated £202K. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £202Ka year
- Peak month
- October3.2× the quietest month
- Top search term
- deals of the day sale prime540K searches a year
02 · Price
A sale here is worth £11.82.
Listings sell for £11.82 on average, from £2.08 to £46.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.
- Average price
- £11.82under the $15 to $100 sweet spot
- Price range
- £2.08–£46.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #216 within Socks & Hosiery. It carries 12,743 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 79%
- Out of stock, average day
- 2.0%
- Average rank
- #216in Socks & Hosiery
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,743per listing
- Listings tracked
- 77
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Deals of the Day Sale Prime products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(Black1 S-M)
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 52,454
- Age
- 7y ago
SOXCO 10 Pairs Mens WORK Socks Black Crew Length 9-11
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 25,235
- Age
- 3y ago
Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.06
- Rating
- 4.3/5
- Reviews
- 3,957
- Age
- 4y ago
Giovici Mens Boxers Bamboo Anti Chafing Soft Comfortable Boxer Briefs Longer Leg - Boxer Shorts Multipack - Moisture Wicking Technology (3 Pack Black L)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 6,570
- Age
- 4y ago
5 Pack Sports Bras for Women UK Sale Clearance Push Up Seamless Bra Wireless Ladies Full Coverage Bralette Workout Running Gym Crop Top Solid Color Yoga Bra Non Wired Comfy Bras for Fitness Jogging
- Price
- £7.30
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago
Trending
90-day click momentum
Amazon Essentials Womens Thong Sandal Black 5.5 UK
- Price
- £8.22
- Rating
- 4.2/5
- Reviews
- 23,780
- Age
- 7y ago
DotVol Womens Full Figure Front Closure Wirefree Jacquard Back Support Posture Bra(Beige 36DD)
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 386
- Age
- 2y ago
Amazon Essentials Mens Pullover Sweatshirt Hoodie (Available in Big & Tall) Forest Green S
- Price
- £13.26
- Rating
- 4.4/5
- Reviews
- 51,490
- Age
- 5y ago
QINCAO Mens Boxers Briefs 6 Pack Combed Cotton Tagless Soft & Slim Fit
- Price
- £14.94
- Rating
- 4.4/5
- Reviews
- 46,537
- Age
- 6y ago
JUKMO Mens Stretch Tactical Belt 1.5 Elastic Nylon Web with Flip Buckle
- Price
- £11.07
- Rating
- 4.7/5
- Reviews
- 11,503
- Age
- 1y ago
Newest
by launch date5 Pack Sports Bras for Women UK Sale Clearance Push Up Seamless Bra Wireless Ladies Full Coverage Bralette Workout Running Gym Crop Top Solid Color Yoga Bra Non Wired Comfy Bras for Fitness Jogging
- Price
- £7.30
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago
5 Pack Sports Bras for Women UK Sale Clearance Push Up Seamless Bra Wireless Ladies Full Coverage Bralette Workout Running Gym Crop Top Solid Color Yoga Bra Non Wired Comfy Bras for Fitness Jogging
- Price
- £7.55
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago
Cotton Linen Shirts for Women UK Clearance Summer Short Sleeve Tee Tunic Fashion Button Down V Neck Blouses Solid Color Loose Fit Tops Lightweight Comfy Vacation Clothes B White
- Price
- £3.29
- Rating
- 4.2/5
- Reviews
- 218
- Age
- 1y ago
Aurmly Bamboo Mens Boxers Shorts Comfortable Man Underwear with Open Fly Soft boxer for Men Antibacterial Underpants 6 Pack Moisture Wicking Size L
- Price
- £13.39
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
deals of the day clearance prime womens 925 Sterling Silver Pearl Drop Earrings For Women Trendy Gold Hypoallergenic Dangle Earrings Aaa+ Quality Wedding Earrings Jewelry For Brides
- Price
- £2.49
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
48 falling
Sellers
163
Top-5 brand share
41%
Top 20: 79%
Top-5 click share
29%
Top 20: 59%
Open market
54%
- DKNY14%
- SINOPHANT8%
- SOXCO7%
- Amazon Essentials6%
- QINCAO6%
- Giovici5%
Demand
Deals of the Day Sale Prime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Deals of the Day Sale Prime search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deals of the day sale prime540K/yr
- amazon warehouse clearance uk246K/yr
- prime deals139K/yr
- warehouse deals clearance288K/yr
- deals272K/yr
- amazon resale items233K/yr
- amazon outlet clearance uk103K/yr
- sales clearance free delivery292K/yr
- deals of the day187K/yr
- clearance sale items196K/yr
Reviews and returns
What reviews say buyers love and hate about Deals of the Day Sale Prime
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesnt charge
Impossible to charge
No charge
TO SHORT
Bigger than expected
Not fit for purpose
Don't last
Fell apart
Broken
Absolutely rubbish quality
Very cheaply made
Low Quality
now on a recent purchase the material is thinner
Quite thick
Not as thick as I expected
Love
Great tool quality at reasonable price
Absolute quality
Quality and reasonable price
And comfortable
Comfortable to use
Comfortable to wear
Great deal
Decent price
Excellent value for money
Amazing fit
Easy to fit
Not too tight
Fast charging
Great charger
Excellent charger
Return
0.7% Return rate 33% Fixable by listing
TO SHORT
Bigger than expected
Not fit for purpose
doesnt charge
Impossible to charge
No charge
Cheap material
Very synthetic material
Bad material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Sporran
£67K/yr+166.3%
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£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deals of the Day Sale Prime questions
Answered from the same tracked data.