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Deals of the Day Sale Prime

Maybe

An estimated 0.7% of orders come back. But buyers convert on only 0.5% of searches, so Deals of the Day Sale Prime is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£202K/yr3.4M searches / yr
90-day growth
+9.0%search demand this quarter
Competition
29%top-5 click share · 48 brands · 163 sellers

Flapen Score

Deals of the Day Sale Prime against its category

The dotted line is the Fashion average. Past it, Deals of the Day Sale Prime is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deals of the Day Sale Prime market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deals of the Day Sale Prime 3.4M times last year and spent an estimated £202K. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
0.5%
Market size, estimated
£202Ka year
Peak month
October3.2× the quietest month
Top search term
deals of the day sale prime540K searches a year

02 · Price

A sale here is worth £11.82.

Listings sell for £11.82 on average, from £2.08 to £46.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.

Average price
£11.82under the $15 to $100 sweet spot
Price range
£2.08–£46.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #216 within Socks & Hosiery. It carries 12,743 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
79%
Out of stock, average day
2.0%
Average rank
#216in Socks & Hosiery
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,743per listing
Listings tracked
77

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Deals of the Day Sale Prime products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

163

Est. top-5 brand share

41%

Top 20: 79%

Est. top-5 click share

29%

Top 20: 59%

Open market

54%

  • DKNY14%
  • SINOPHANT8%
  • SOXCO7%
  • Amazon Essentials6%
  • QINCAO6%
  • Giovici5%

Demand

Deals of the Day Sale Prime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Deals of the Day Sale Prime search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deals of the day sale prime540K/yr
  • amazon warehouse clearance uk246K/yr
  • prime deals139K/yr
  • warehouse deals clearance288K/yr
  • deals272K/yr
  • amazon resale items233K/yr
  • amazon outlet clearance uk103K/yr
  • sales clearance free delivery292K/yr
  • deals of the day187K/yr
  • clearance sale items196K/yr

Reviews and returns

What reviews say buyers love and hate about Deals of the Day Sale Prime

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Charging”
0.7%of orders come back
“doesnt charge”
A buyer, on “Charging”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Deals of the Day Sale Prime questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data