Dealer Boots
FailBuyers convert on only 0.8% of searches, so Dealer Boots is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £68K/yr243K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 30%top-5 click share · 21 brands · 52 sellers
Flapen Score
Dealer Boots against its category
The dotted line is the Fashion average. Past it, Dealer Boots is stronger. Inside it, weaker.
Market
The Dealer Boots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dealer Boots 243K times last year and spent an estimated £68K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 243K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £68Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- dealer boots77K searches a year
02 · Price
A sale here is worth £35.41.
Listings sell for £35.41 on average, from £9.10 to £86.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £35.41 that is £0 to £4K a year per listing.
- Average price
- £35.41inside the $15 to $100 sweet spot
- Price range
- £9.10–£86.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #138 within Shoes. It carries 1,344 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 80%
- Out of stock, average day
- 5.8%
- Average rank
- #138in Shoes
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,344per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Dealer Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Xpert - Heritage Saddler Dealer Boots. Pull On Genuine Waxy Leather Chelsea Boots With Footbed Padding And Breathable Lining Ideal Mens Shoes For Everyday Wear (Rustic Brown UK9)
- Price
- £46.15
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 3y ago

Xpert - Heritage Saddler Dealer Boots. Pull On Genuine Waxy Leather Chelsea Boots With Footbed Padding And Breathable Lining Ideal Mens Shoes For Everyday Wear (Rustic Brown UK10)
- Price
- £46.11
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 3y ago

Xpert - Defiant S3 Safety Dealer Boots. Pull On Chelsea Steel Toe Cap Shoes Comfortable And Water Resistant Work Boots For Men With Midsole Design For Safety and Ankle Support (UK 7)
- Price
- £47.85
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 3y ago

JACK PYKE Shires Mens Dealer Boots Oiled Leather Slip-On Chelsea Boots with Elastic Sides Oil Resistant Sole and Double Pull Tabs for Country or Outdoor Use - Brown Size 11 UK
- Price
- £50.98
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 12mo ago

Amazon Essentials Mens Chelsea Ankle Boot Black 9 UK
- Price
- £25.17
- Rating
- 4.1/5
- Reviews
- 1,254
- Age
- 3y ago
Trending
90-day click momentum
Rock Reptile MENS LEATHER SAFETY DEALER BOOTS TWIN GUSSET CHELSEA WORK STEEL TOE CAP WATERPROOF SHOES SIZE (BLACK uk_footwear_size_system adult men numeric medium numeric_8)
- Price
- £22.94
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 3y ago

MENS SAFETY DEALER BOOTS CHELSEA LIGHTWEIGHT SLIP ON LEATHER ANKLE WORK STEEL TOE CAP SHOES SZ (DARK BROWN UK Footwear Size System Adult Men Numeric Medium 8)
- Price
- £29.07
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago

Xpert - Heritage Wrangler Junior Dealer Boots For Kids. Unisex Leather Ankle Boots For Everyday Wear. Easy To Clean And Durable Chelsea Style Farm Boots For Boys And Girls (Dark Brown 2UK)
- Price
- £40.52
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 2y ago

Bruno Marc Mens Urban-06 Suede Leather Chelsea Ankle Boots URBAN-06 Size 12 Dark/brown URBAN-06
- Price
- £9.10
- Rating
- 4.4/5
- Reviews
- 14,822
- Age
- 9y ago

Xpert - Heritage Wrangler Junior Dealer Boots For Kids. Unisex Leather Ankle Boots For Everyday Wear. Easy To Clean And Durable Chelsea Style Farm Boots For Boys And Girls (Dark Brown 4UK)
- Price
- £40.12
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 2y ago
Newest
by launch date
JACK PYKE Shires Mens Dealer Boots Oiled Leather Slip-On Chelsea Boots with Elastic Sides Oil Resistant Sole and Double Pull Tabs for Country or Outdoor Use - Brown Size 11 UK
- Price
- £50.98
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 12mo ago

JACK PYKE Safety Dealer Boots HW-18 - Leather Pull-On Chelsea Mens Work Boots Steel Toe Capped Oil-Resistant Cushioned Insole Breathable - Ideal for Farming Warehouse Construction Brown Size 9
- Price
- £45.12
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago

MENS SAFETY DEALER BOOTS CHELSEA LIGHTWEIGHT SLIP ON LEATHER ANKLE WORK STEEL TOE CAP SHOES SZ (DARK BROWN UK Footwear Size System Adult Men Numeric Medium 8)
- Price
- £29.07
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago

MENS SAFETY DEALER BOOTS CHELSEA LIGHTWEIGHT SLIP ON LEATHER ANKLE WORK STEEL TOE CAP SHOES SZ (DARK BROWN UK Footwear Size System Adult Men Numeric Medium 9)
- Price
- £28.86
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago

Harry Hall Elasticated Leather Short Yard Boots - Durable Outdoor Footwear with Side Panels & Pull Tab - Pre-Worn Finish Versatile Design Size 10 Brown
- Price
- £52.27
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
52
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
30%
Top 20: 72%
Open market
28%
- Xpert36%
- Amazon Essentials9%
- Beckett8%
- JACK PYKE7%
- Bruno Marc7%
- V126%
Demand
Dealer Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Dealer Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dealer boots77K/yr
- mens dealer boots19K/yr
- black chelsea boots men16K/yr
- dealer boots size 916K/yr
- brown chelsea boots mens11K/yr
- mens chelsea boots size 916K/yr
- mens slip on boots16K/yr
- chelsea boot11K/yr
- suede chelsea boots mens7K/yr
- mens black chelsea boots8K/yr
Reviews and returns
What reviews say buyers love and hate about Dealer Boots
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
After 9 months of moderate use
Not durable
would not recommend purchasing as already falling apart complete waste of money
a bit of a tight fit
They are way too small
rather large for a size nine more like 10.half
Uncomfortable
not as comfortable as other brands
Uncomfortable impossible to wear
lacks a little more quality on the inside of the boot as it starting to make cloth balls
Poorly made cheap crap
Shoddy and badly made
they are heavy
Love
Very comfortable
Good and comfortable boot
Comfy straight out of the box
Nice boot fits well very comfortable
Good fit
Size wise
In general they seem of a reasonable quality for the price
Good quality
Good quality boots for the price
Good price
worth the money
Good value for money
strong
Good sturdy work boots
still feel strong and well-made
Return
4.8% Return rate 77% Fixable by listing
a bit of a tight fit
They are way too small
rather large for a size nine more like 10.half
the bit where you put your foot in is wide so have to wear 2 pairs of socks
Uncomfortable
not as comfortable as other brands
Uncomfortable impossible to wear
lacks a little more quality on the inside of the boot as it starting to make cloth balls
Poorly made cheap crap
Shoddy and badly made
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dealer Boots questions
Answered from the same tracked data.









