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Dealer Boots

Fail

Buyers convert on only 0.8% of searches, so Dealer Boots is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£68K/yr243K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
30%top-5 click share · 21 brands · 52 sellers

Flapen Score

Dealer Boots against its category

The dotted line is the Fashion average. Past it, Dealer Boots is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dealer Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dealer Boots 243K times last year and spent an estimated £68K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
0.8%
Market size, estimated
£68Ka year
Peak month
December2.7× the quietest month
Top search term
dealer boots77K searches a year

02 · Price

A sale here is worth £35.41.

Listings sell for £35.41 on average, from £9.10 to £86.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £35.41 that is £0 to £4K a year per listing.

Average price
£35.41inside the $15 to $100 sweet spot
Price range
£9.10–£86.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #138 within Shoes. It carries 1,344 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
80%
Out of stock, average day
5.8%
Average rank
#138in Shoes
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,344per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Dealer Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

52

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

30%

Top 20: 72%

Open market

28%

  • Xpert36%
  • Amazon Essentials9%
  • Beckett8%
  • JACK PYKE7%
  • Bruno Marc7%
  • V126%

Demand

Dealer Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Dealer Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dealer boots77K/yr
  • mens dealer boots19K/yr
  • black chelsea boots men16K/yr
  • dealer boots size 916K/yr
  • brown chelsea boots mens11K/yr
  • mens chelsea boots size 916K/yr
  • mens slip on boots16K/yr
  • chelsea boot11K/yr
  • suede chelsea boots mens7K/yr
  • mens black chelsea boots8K/yr

Reviews and returns

What reviews say buyers love and hate about Dealer Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.43

After 9 months of moderate use

Not durable

would not recommend purchasing as already falling apart complete waste of money

Size-Overall16%+1.09

a bit of a tight fit

They are way too small

rather large for a size nine more like 10.half

Comfort-Overall13%+0.80

Uncomfortable

not as comfortable as other brands

Uncomfortable impossible to wear

Quality-Overall8%−0.01

lacks a little more quality on the inside of the boot as it starting to make cloth balls

Poorly made cheap crap

Shoddy and badly made

Weight Heavy4%−0.02

they are heavy

Love

Comfort-Overall27%+0.80

Very comfortable

Good and comfortable boot

Comfy straight out of the box

Size-Overall17%+1.09

Nice boot fits well very comfortable

Good fit

Size wise

Quality-Overall14%−0.01

In general they seem of a reasonable quality for the price

Good quality

Good quality boots for the price

Value For Money12%+0.96

Good price

worth the money

Good value for money

Strength4%+0.60

strong

Good sturdy work boots

still feel strong and well-made

Return

4.8% Return rate 77% Fixable by listing

Size-Overall47%▇█▇▇█▇

a bit of a tight fit

They are way too small

rather large for a size nine more like 10.half

Feet Fit14%▅▃▇█▆▄

the bit where you put your foot in is wide so have to wear 2 pairs of socks

Width5%▇▃█▃▄▆
Comfort-Overall4%▁▃▅███

Uncomfortable

not as comfortable as other brands

Uncomfortable impossible to wear

Quality-Overall4%▄▂▂▂▄█

lacks a little more quality on the inside of the boot as it starting to make cloth balls

Poorly made cheap crap

Shoddy and badly made

FAQ

Common Dealer Boots questions

Answered from the same tracked data.