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Deadpool Costume

Fail

Shoppers spend only $16K a year here, so Deadpool Costume is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£16K/yr127K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
62%top-5 click share · 10 brands · 41 sellers

Flapen Score

Deadpool Costume against its category

The dotted line is the Fashion average. Past it, Deadpool Costume is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deadpool Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deadpool Costume 127K times last year and spent an estimated £16K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
0.4%
Market size, estimated
£16Ka year
Peak month
October17.6× the quietest month
Top search term
deadpool costume81K searches a year

02 · Price

A sale here is worth £27.35.

Listings sell for £27.35 on average, from £2.46 to £63.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £27.35 that is £0 to £3K a year per listing.

Average price
£27.35inside the $15 to $100 sweet spot
Price range
£2.46–£63.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #3,281 within Novelty & Special Use Clothing. It carries 350 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
76%
Out of stock, average day
18.8%
Average rank
#3,281in Novelty & Special Use Clothing
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
350per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Deadpool Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£781£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

41

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

7%

  • Rubies48%
  • Marvel26%
  • Lspoer9%
  • HDAKDDHG4%
  • FoxyPrinting3%
  • Dead pool3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Deadpool Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 17.6×

Search terms

Top Deadpool Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deadpool costume81K/yr
  • deadpool costume adult30K/yr
  • deadpool suit3K/yr
  • deadpool cosplay2K/yr
  • deadpool outfit3K/yr
  • dead pool costumes2K/yr
  • deadpool costumes2K/yr
  • dead pool costume1K/yr
  • deadpool and wolverine costume903/yr
  • realistic deadpool costume592/yr

Reviews and returns

What reviews say buyers love and hate about Deadpool Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.49

Sizing isnt correct

Allergies17%+0.54

Velcro on the back is quite itchy

Durability11%+0.35

It does not feel too durable

Love

Size-Overall31%−0.49

Great fit. large.

it has the costume in both size

it was a good fit

Value For Money25%+1.93

Great value for Halloween

Great for the price

for the price you cant go wrong

Comfort-Overall17%+1.18

Verry good and really comfortable to wear hard wearing

Quality-Overall8%+0.54

costume quality was very good for the price paid

Fun/Entertainment Experience6%+0.35

The kids also enjoyed the costume

Return

5.6% Return rate 84% Fixable by listing

Size-Overall82%▇▆▇█▇▅

Sizing isnt correct

Quality-Overall7%█▁▇▃▂▄
Material Quality3%▁█▂▁▄▄
Advertised Vs Actual Product2%▁█▁▅▆▁
Defective Material/Parts2%▁▁█▁▁▁

FAQ

Common Deadpool Costume questions

Answered from the same tracked data.