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Deadpool

a small market ($18K/yr) — Deadpool doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 4Growth 15Conversion 6Competition 64Returns 97Price range 78Avg price 72Brand share 54Review moat 80Quality gap 28
This niche Category average

Is Deadpool profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Deadpool is a £18K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Deadpool: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.9% over the last 90 days and 0.5% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr3K
Search volume / yr-20.9%249K
Conversion rate0.5%
Avg price£14.63

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers17 · 141
Top-5 product click share46%
Open market27%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement57%
New entrants (1y)9· 1 succeeded
Avg rating4.6★
Avg reviews408

Top Deadpool products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

141

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

22%

  • Marvel39%
  • Funko14%
  • shumintaojin8%
  • SharkBebe7%
  • Deadpool5%
  • POP5%

Deadpool demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume249KCVR0.5%Products30Brands17Top 5 Brands73%OOS Rate11.4%Rating4.6★Reviews408Avg BSR#379
175K125KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.6×

Top Deadpool search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • deadpool198K/yr
  • deadpo28K/yr
  • dead pool11K/yr
  • deadpool gifts12K/yr

What reviews say buyers love and hate about Deadpool

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall21%

Very well made

Gifting Purpose19%

This us a gift

Collectibles15%

Its an amazing figure that looks great to add to my collection

Fun/Entertainment Experience15%

Great toys

Add-Ons/Attachments6%

Easy to attach and looks cool

What buyers complain about

94% of reviews
Quality-Overall31%

Looks great however quality of these keychain Funkos seems to have diminished

Strength17%

The body spins around making it feel quite flimsy

Size-Overall13%

I really thought it was gonna be a tiny bit bigger

Product Condition13%

Not New as per the description

Durability10%

Dont last long

Deadpool return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Defective Material/Parts
19%
3Display-Overall
8%
4Gifting Purpose
8%
5Product Condition
8%

Common Deadpool questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deadpool 42/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 30 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -20.9% over the last 90 days.
Search demand for Deadpool on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 16.6× the quietest.