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Deadpool

Fail

Shoppers spend an estimated $18K a year here, so Deadpool is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£18K/yr249K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
46%top-5 click share · 17 brands · 141 sellers

Flapen Score

Deadpool against its category

The dotted line is the Fashion average. Past it, Deadpool is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deadpool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deadpool 249K times last year and spent an estimated £18K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
0.5%
Market size, estimated
£18Ka year
Peak month
October16.6× the quietest month
Top search term
deadpool198K searches a year

02 · Price

A sale here is worth £14.63.

Listings sell for £14.63 on average, from £3.77 to £56.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.63 that is £0 to £1K a year per listing.

Average price
£14.63under the $15 to $100 sweet spot
Price range
£3.77–£56.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #379 within Socks & Hosiery. It carries 408 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
87%
Out of stock, average day
11.4%
Average rank
#379in Socks & Hosiery
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
30

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Deadpool products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

141

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 88%

Open market

22%

  • Marvel39%
  • Funko14%
  • shumintaojin8%
  • SharkBebe7%
  • Deadpool5%
  • POP5%

Demand

Deadpool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.6×

Search terms

Top Deadpool search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deadpool198K/yr
  • deadpo28K/yr
  • dead pool11K/yr
  • deadpool gifts12K/yr

Reviews and returns

What reviews say buyers love and hate about Deadpool

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Looks great however quality of these keychain Funkos seems to have diminished”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Deadpool questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data