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Deadpool

Fail

Shoppers spend only $18K a year here, so Deadpool is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£18K/yr249K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
46%top-5 click share · 17 brands · 141 sellers

Flapen Score

Deadpool against its category

The dotted line is the Fashion average. Past it, Deadpool is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deadpool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deadpool 249K times last year and spent an estimated £18K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
0.5%
Market size, estimated
£18Ka year
Peak month
October16.6× the quietest month
Top search term
deadpool198K searches a year

02 · Price

A sale here is worth £14.63.

Listings sell for £14.63 on average, from £3.77 to £56.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.63 that is £0 to £1K a year per listing.

Average price
£14.63under the $15 to $100 sweet spot
Price range
£3.77–£56.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #379 within Socks & Hosiery. It carries 408 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
87%
Out of stock, average day
11.4%
Average rank
#379in Socks & Hosiery
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Deadpool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

141

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

22%

  • Marvel39%
  • Funko14%
  • shumintaojin8%
  • SharkBebe7%
  • Deadpool5%
  • POP5%

Demand

Deadpool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.6×

Search terms

Top Deadpool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deadpool198K/yr
  • deadpo28K/yr
  • dead pool11K/yr
  • deadpool gifts12K/yr

Reviews and returns

What reviews say buyers love and hate about Deadpool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.08

Looks great however quality of these keychain Funkos seems to have diminished

very cheap looking in real life

Poor Quality

Strength17%−0.04

The body spins around making it feel quite flimsy

the guns are very bendy

Size-Overall13%+0.35

I really thought it was gonna be a tiny bit bigger

Product Condition13%−0.04

Not New as per the description

Very disappointed with Zavvi item was not new as per description

Durability10%−0.03

Dont last long

So I don't think its going to last long

Love

Quality-Overall21%−0.08

Very well made

Nice quality cards

Fabulous product

Gifting Purpose19%+0.68

This us a gift

Good gift

Perfect for a little valentines gift for my son

Collectibles15%+0.30

Its an amazing figure that looks great to add to my collection

Great for starting a collection

A must have so they could add the legend that is Dogpool to their collection of figures

Fun/Entertainment Experience15%+1.63

Great toys

Good fun

Fun new way of playing

Add-Ons/Attachments6%+0.59

Easy to attach and looks cool

Lots of accessories

Return

0.6% Return rate 31% Fixable by listing

Size-Overall29%▄▁▃▃▁█

I really thought it was gonna be a tiny bit bigger

Defective Material/Parts19%▁█▇▇▁▃
Display-Overall8%█▆▁▁▁▁

I wouldnt actually display this

Gifting Purpose8%▁█▇▁▁▁
Product Condition8%▁▁██▁▁

Not New as per the description

Very disappointed with Zavvi item was not new as per description

FAQ

Common Deadpool questions

Answered from the same tracked data.