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Dc Shoes

Fail

Buyers convert on only 0.4% of searches, so Dc Shoes is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£97K/yr581K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
17%top-5 click share · 14 brands · 62 sellers

Flapen Score

Dc Shoes against its category

The dotted line is the Fashion average. Past it, Dc Shoes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dc Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dc Shoes 581K times last year and spent an estimated £97K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
581K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
0.4%
Market size, estimated
£97Ka year
Peak month
December1.9× the quietest month
Top search term
dc shoes209K searches a year

02 · Price

A sale here is worth £40.55.

Listings sell for £40.55 on average, from £16.72 to £66.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £40.55 that is £0 to £4K a year per listing.

Average price
£40.55inside the $15 to $100 sweet spot
Price range
£16.72–£66.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #695 within Shoes. It carries 2,272 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
92%
Out of stock, average day
10.8%
Average rank
#695in Shoes
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,272per listing
Listings tracked
117

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dc Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

62

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

17%

Top 20: 44%

Open market

3%

  • DC Shoes69%
  • Etnies23%
  • adidas2%
  • Padgene1%
  • ARRIGO BELLO1%
  • Huanovix1%
  • Open — no brand owns it (8 brands, 3%)

Demand

Dc Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Dc Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dc shoes209K/yr
  • skate shoes67K/yr
  • etnies shoes mens54K/yr
  • etnies36K/yr
  • dc shoes men37K/yr
  • skate shoes men21K/yr
  • dc trainers21K/yr
  • mens skate shoes18K/yr
  • dc trainers men19K/yr
  • dc shoes womens16K/yr

Reviews and returns

What reviews say buyers love and hate about Dc Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall47%−0.20

small fitting

Doesn't fit

they are slightly tight

Durability14%−0.07

Terrible durability

they only last 4 months

the durability is not good

Quality-Overall13%−0.04

it seems the quality has dipped

Bad quality

Moved from DC when the main man left us because quality dropped

Stretchability/Expandability/Elasticity4%−0.01

hope they may stretch slightly

Value For Money3%+0.41

then a few weeks later they dropped in price by £20 ish

I also paid way more than I should of

Love

Comfort-Overall25%+1.86

Fit and comfort

these on the other hand are super comfy

Very comfy shoes

Quality-Overall11%−0.04

they felt well made

Amazing quality skates that have really lived up to my expectations

Good quality

Size-Overall9%−0.20

I appreciate the adjustable fit

good fit

the extendable sizing is a real advantage

Exercise/Sports Suitability9%+0.17

A great choice for active kids

Amazing trainers

Amazing shoe normally for skateboarding

Value For Money8%+0.41

Bargain price for a solid long lasting pair of Etnies

Amazing shoes for the price

decent price for what it is

Return

4.8% Return rate 85% Fixable by listing

Size-Overall55%▅▇▆▆█▅

small fitting

Doesn't fit

they are slightly tight

Feet Fit14%█▅▂▂▄▄
Color6%▁▅█▆▁▆
Width4%▇▁▁█▆▁
Material Quality4%█▄▅▇▃▃

FAQ

Common Dc Shoes questions

Answered from the same tracked data.