How competitive is the Dc Shoes niche on Amazon United Kingdom?

14 brands and 62 sellers compete in Dc Shoes on Amazon United Kingdom. The top 5 Dc Shoes products take 17% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Dc Shoes?

Dc Shoes buyers on Amazon United Kingdom complain most about Size-Overall, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 4.8%.

What does it cost to enter the Dc Shoes niche?

Dc Shoes sells for £40.55 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £16.72–£66.82. The average incumbent carries 2,272 reviews — the moat a new listing must climb.

Dc Shoes

weak search conversion (0.4%) — Dc Shoes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dc Shoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dc Shoes is a £97K/yr Amazon United Kingdom market (581K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Dc Shoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.4% over the last 90 days and 0.4% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr2K

Search volume / yr+17.4%581K

Conversion rate0.4%

Avg price£40.55

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers14 · 62

Top-5 product click share17%

Open market4%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 117 products

Top Dc Shoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

DC Shoes Net Mens Skateboarding Shoes Black Black 8 UK

Price: £40.71
Rating: 4.5/5
Reviews: 5,588
Age: 2y ago

Etnies Kingpin - Classic Skate Heritage Fashion Style with on-Trend Puffy Look Reinforced Cupsole - Black/Black - 10

Price: £38.74
Rating: 4.6/5
Reviews: 7,883
Age: 2y ago

Etnies Kingpin - Classic Skate Heritage Fashion Style with on-Trend Puffy Look Reinforced Cupsole - Black/Black - 11

Price: £39.41
Rating: 4.6/5
Reviews: 7,883
Age: 2y ago

DC Shoes Gaveler - Leather Shoes for Men

Price: £43.32
Rating: 4.6/5
Reviews: 807
Age: 2y ago

DC Shoes Mens Court Graffik - Low-top for Men Skateboarding Shoes Black 9 UK

Price: £42.54
Rating: 4.6/5
Reviews: 2,573
Age: 2y ago

Newest

by launch date

DC Shoes Mens Coiler Trainer/Skate Shoe White/Black/Gum Size UK 10

Price: £55.02
Rating: 5.0/5
Reviews: 4
Age: 5mo ago

DC Shoes Mens Court Graffik Trainer/Skate Shoe Black/Grey/Lime Size UK 9

Price: £48.30
Rating: 4.0/5
Reviews: 12
Age: 10mo ago

Etnies Jameson 2 Eco Sustainable Skate Style Reinforced Cupsole Cushioned Feel Everyday Sneakers Vegan - Navy/Tan/Gum - 10

Price: £33.67
Rating: 4.6/5
Reviews: 2,912
Age: 1y ago

DC Shoes Mens Dc Coiler Sneaker Grey/Black 10 UK

Price: £43.05
Rating: 4.6/5
Reviews: 45
Age: 1y ago

Dc Shoes Mens Court Graffik Sneaker Dk Grey Black White 9 UK

Price: £49.28
Rating: 4.5/5
Reviews: 6,066
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

17%

Top 20: 44%

Open market

DC Shoes69%
Etnies23%
adidas2%
Padgene1%
ARRIGO BELLO1%
Huanovix1%
Open — no brand owns it (8 brands, 3%)

Dc Shoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume581KCVR0.4%Products117Brands14Top 5 Brands96%OOS Rate10.8%Rating4.5★Reviews2,272Avg BSR#695

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Dc Shoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dc shoes209K/yr +12.8%0.1% conv.
skate shoes67K/yr +9.9%0.1% conv.
etnies shoes mens54K/yr +23.4%0.5% conv.
etnies36K/yr +28.0%0.2% conv.
dc shoes men37K/yr +17.2%0.1% conv.
skate shoes men21K/yr +35.1%0.1% conv.
dc trainers21K/yr +31.0%0.1% conv.
mens skate shoes18K/yr +54.0%0.1% conv.
dc trainers men19K/yr +18.9%0.2% conv.
dc shoes womens16K/yr +12.7%0.0% conv.

What reviews say buyers love and hate about Dc Shoes

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Comfort-Overall25%

“Fit and comfort”

Quality-Overall11%

“they felt well made”

Size-Overall9%

“I appreciate the adjustable fit”

Exercise/Sports Suitability9%

“A great choice for active kids”

Value For Money8%

“Bargain price for a solid long lasting pair of Etnies”

What buyers complain about

82% of reviews

Size-Overall47%

“small fitting”

Durability14%

“Terrible durability”

Quality-Overall13%

“it seems the quality has dipped”

Stretchability/Expandability/Elasticity4%

“hope they may stretch slightly”

Value For Money3%

“then a few weeks later they dropped in price by £20 ish”

Dc Shoes return rate & reasons

Why buyers send it back, as a share of all return requests.

4.8%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

55%

2Feet Fit

14%

3Color

4Width

5Material Quality

Common Dc Shoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dc Shoes 46/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 117 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved +17.4% over the last 90 days.