Is dc shoes profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 117 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (46/100).

How competitive is the dc shoes niche?

14 brands and 62 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in dc shoes?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.8%.

When does demand for dc shoes peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the dc shoes niche?

Listings span £16.72–£66.82; the average listing price is £40.55 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.

dc shoes

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible£40.55

avg listing price — sweet spot $15–$100

Price range

Incredible£16.72–£66.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,272.05

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Market size

Bad£97K

£97K/yr · 581K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, dc shoes is a £97K/yr Amazon United Kingdom market (581K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

dc shoes market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £61K–£81K; units × avg price
Conversion rate: 0.4%
Avg BSR: #695
Page quality: 0%
Prime: 92%
Sponsored: 57%
Out of stock: 10.8%
Avg brand age: 48 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

17%

Top 20: 44%

Open market

DC Shoes69%
Etnies23%
adidas2%
Padgene1%
ARRIGO BELLO1%
Huanovix1%
Open — no brand owns it (8 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top dc shoes search terms

dc shoes209K/yr +12.8%0.1% conv.
skate shoes67K/yr +9.9%0.1% conv.
etnies shoes mens54K/yr +23.4%0.5% conv.
etnies36K/yr +28.0%0.2% conv.
dc shoes men37K/yr +17.2%0.1% conv.
skate shoes men21K/yr +35.1%0.1% conv.
dc trainers21K/yr +31.0%0.1% conv.
mens skate shoes18K/yr +54.0%0.1% conv.
dc trainers men19K/yr +18.9%0.2% conv.
dc shoes womens16K/yr +12.7%0.0% conv.

All search terms

Top dc shoes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DC Shoes Net Mens Skateboarding Shoes Black Black 8 UK

DC Shoes£40.714.5★5,588 rev

Etnies Kingpin - Classic Skate Heritage Fashion Style with on-Trend Puffy Look Reinforced Cupsole - Black/Black - 10

Etnies£38.744.6★7,883 rev

Etnies Kingpin - Classic Skate Heritage Fashion Style with on-Trend Puffy Look Reinforced Cupsole - Black/Black - 11

Etnies£39.414.6★7,883 rev

DC Shoes Gaveler - Leather Shoes for Men

DC Shoes£43.324.6★807 rev

DC Shoes Mens Court Graffik - Low-top for Men Skateboarding Shoes Black 9 UK

DC Shoes£42.544.6★2,573 rev

Newest

by launch date

DC Shoes Mens Coiler Trainer/Skate Shoe White/Black/Gum Size UK 10

DC Shoes£55.024 rev

5mo ago

DC Shoes Mens Court Graffik Trainer/Skate Shoe Black/Grey/Lime Size UK 9

DC Shoes£48.3012 rev

10mo ago

Etnies Jameson 2 Eco Sustainable Skate Style Reinforced Cupsole Cushioned Feel Everyday Sneakers Vegan - Navy/Tan/Gum - 10

Etnies£33.672,912 rev

1y ago

DC Shoes Mens Dc Coiler Sneaker Grey/Black 10 UK

DC Shoes£43.0545 rev

1y ago

Dc Shoes Mens Court Graffik Sneaker Dk Grey Black White 9 UK

DC Shoes£49.286,066 rev

2y ago

What buyers say about dc shoes

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“Fit and comfort”

Quality-Overall11%

“they felt well made”

Size-Overall9%

“I appreciate the adjustable fit”

Exercise/Sports Suitability9%

“A great choice for active kids”

Value For Money8%

“Bargain price for a solid long lasting pair of Etnies”

Adjustability/Rotatability/Reclining7%

“Fun, Adjustable Skates That Grow with Your Child”

Ease Of Use4%

“The boots are comfortable to ware”

Brightness/Shine/Glow3%

“Super shiny and great they are adjustable”

Color2%

“lovely colour”

Strap/String Quality2%

“The strap really helps to keep them in place properly and the colours of the actual boots are really cool and shiny”

What buyers complain about

Size-Overall47%

“small fitting”

Durability14%

“Terrible durability”

Quality-Overall13%

“it seems the quality has dipped”

Stretchability/Expandability/Elasticity4%

“hope they may stretch slightly”

Value For Money3%

“then a few weeks later they dropped in price by £20 ish”

Weather Proof1%

“The weather is too bad to go outside at the moment”

Top return reasons

Size-Overall55%

Feet Fit14%

Color6%

Width4%

Material Quality4%

Comfort-Overall3%

Advertised Vs Actual Product3%

Length2%

Quality-Overall1%

Shape/Style1%

Common questions

Is dc shoes profitable to sell on Amazon United Kingdom?: The niche generates £97K/yr across 117 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (46/100).
How competitive is the dc shoes niche?: 14 brands and 62 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in dc shoes?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.8%.
When does demand for dc shoes peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the dc shoes niche?: Listings span £16.72–£66.82; the average listing price is £40.55 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.