Dc Shoes
FailBuyers convert on only 0.4% of searches, so Dc Shoes is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £97K/yr581K searches / yr
- 90-day growth
- +17.4%search demand this quarter
- Competition
- 17%top-5 click share · 14 brands · 62 sellers
Flapen Score
Dc Shoes against its category
The dotted line is the Fashion average. Past it, Dc Shoes is stronger. Inside it, weaker.
Market
The Dc Shoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dc Shoes 581K times last year and spent an estimated £97K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 581K
- Growth, 90 days vs prior 90
- +17.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £97Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- dc shoes209K searches a year
02 · Price
A sale here is worth £40.55.
Listings sell for £40.55 on average, from £16.72 to £66.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £40.55 that is £0 to £4K a year per listing.
- Average price
- £40.55inside the $15 to $100 sweet spot
- Price range
- £16.72–£66.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #695 within Shoes. It carries 2,272 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 92%
- Out of stock, average day
- 10.8%
- Average rank
- #695in Shoes
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,272per listing
- Listings tracked
- 117
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Dc Shoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DC Shoes Net Mens Skateboarding Shoes Black Black 8 UK
- Price
- £40.71
- Rating
- 4.5/5
- Reviews
- 5,588
- Age
- 2y ago

Etnies Kingpin - Classic Skate Heritage Fashion Style with on-Trend Puffy Look Reinforced Cupsole - Black/Black - 10
- Price
- £38.74
- Rating
- 4.6/5
- Reviews
- 7,883
- Age
- 2y ago

Etnies Kingpin - Classic Skate Heritage Fashion Style with on-Trend Puffy Look Reinforced Cupsole - Black/Black - 11
- Price
- £39.41
- Rating
- 4.6/5
- Reviews
- 7,883
- Age
- 2y ago

DC Shoes Gaveler - Leather Shoes for Men
- Price
- £43.32
- Rating
- 4.6/5
- Reviews
- 807
- Age
- 2y ago

DC Shoes Mens Court Graffik - Low-top for Men Skateboarding Shoes Black 9 UK
- Price
- £42.54
- Rating
- 4.6/5
- Reviews
- 2,573
- Age
- 2y ago
Trending
90-day click momentum
Etnies Jameson 2 Eco Sustainable Skate Style Reinforced Cupsole Cushioned Feel Everyday Sneakers Vegan - Navy/Tan/Gum - 10
- Price
- £33.67
- Rating
- 4.6/5
- Reviews
- 2,912
- Age
- 1y ago

Dc Shoes Womens Court Graffik Shoes Black/HOT Pink *4 UK
- Price
- £50.79
- Rating
- 4.6/5
- Reviews
- 1,091
- Age
- 7y ago

DC Shoes Mens Coiler Trainer/Skate Shoe White/Black/Gum Size UK 10
- Price
- £55.02
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

DC Shoes Mens Pure Low-Top Sneakers (Dark Grey/Orange Go0) 10.5 UK
- Price
- £37.59
- Rating
- 4.5/5
- Reviews
- 1,999
- Age
- 6y ago

DC Shoes Mens Court Graffik Trainer/Skate Shoe Black/Grey/Lime Size UK 9
- Price
- £48.30
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 10mo ago
Newest
by launch date
DC Shoes Mens Coiler Trainer/Skate Shoe White/Black/Gum Size UK 10
- Price
- £55.02
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

DC Shoes Mens Court Graffik Trainer/Skate Shoe Black/Grey/Lime Size UK 9
- Price
- £48.30
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 10mo ago

Etnies Jameson 2 Eco Sustainable Skate Style Reinforced Cupsole Cushioned Feel Everyday Sneakers Vegan - Navy/Tan/Gum - 10
- Price
- £33.67
- Rating
- 4.6/5
- Reviews
- 2,912
- Age
- 1y ago

DC Shoes Mens Dc Coiler Sneaker Grey/Black 10 UK
- Price
- £43.05
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Dc Shoes Mens Court Graffik Sneaker Dk Grey Black White 9 UK
- Price
- £49.28
- Rating
- 4.5/5
- Reviews
- 6,066
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
14 rising
Sellers
62
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
17%
Top 20: 44%
Open market
3%
- DC Shoes69%
- Etnies23%
- adidas2%
- Padgene1%
- ARRIGO BELLO1%
- Huanovix1%
- Open — no brand owns it (8 brands, 3%)
Demand
Dc Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Dc Shoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dc shoes209K/yr
- skate shoes67K/yr
- etnies shoes mens54K/yr
- etnies36K/yr
- dc shoes men37K/yr
- skate shoes men21K/yr
- dc trainers21K/yr
- mens skate shoes18K/yr
- dc trainers men19K/yr
- dc shoes womens16K/yr
Reviews and returns
What reviews say buyers love and hate about Dc Shoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
small fitting
Doesn't fit
they are slightly tight
Terrible durability
they only last 4 months
the durability is not good
it seems the quality has dipped
Bad quality
Moved from DC when the main man left us because quality dropped
hope they may stretch slightly
then a few weeks later they dropped in price by £20 ish
I also paid way more than I should of
Love
Fit and comfort
these on the other hand are super comfy
Very comfy shoes
they felt well made
Amazing quality skates that have really lived up to my expectations
Good quality
I appreciate the adjustable fit
good fit
the extendable sizing is a real advantage
A great choice for active kids
Amazing trainers
Amazing shoe normally for skateboarding
Bargain price for a solid long lasting pair of Etnies
Amazing shoes for the price
decent price for what it is
Return
4.8% Return rate 85% Fixable by listing
small fitting
Doesn't fit
they are slightly tight
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dc Shoes questions
Answered from the same tracked data.









