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Daughter Necklace

Fail

Demand is soft, at -63.9% this quarter, so Daughter Necklace is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£103K/yr251K searches / yr
90-day growth
-63.9%search demand this quarter
Competition
77%top-5 click share · 10 brands · 12 sellers

Flapen Score

Daughter Necklace against its category

The dotted line is the Fashion average. Past it, Daughter Necklace is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daughter Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daughter Necklace 251K times last year and spent an estimated £103K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
3.1%
Market size, estimated
£103Ka year
Peak month
December8.0× the quietest month
Top search term
mum necklace46K searches a year

02 · Price

A sale here is worth £13.42.

Listings sell for £13.42 on average, from £6.72 to £17.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.42 that is £1K to £3K a year per listing.

Average price
£13.42under the $15 to $100 sweet spot
Price range
£6.72–£17.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #570 within Girls. It carries 222 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
6.3%
Average rank
#570in Girls
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Daughter Necklace products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£15K£31K£46K£62K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

13%

  • JOPLY51%
  • Gifted Happiness9%
  • IBBY GIFTS FOR HER8%
  • LYTOPTOP7%
  • AnalysisyLove6%
  • HULALA5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Daughter Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Daughter Necklace search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mum necklace46K/yr
  • daughter necklace27K/yr
  • mum jewellery18K/yr
  • mother and daughter necklace13K/yr
  • mum necklace sterling silver14K/yr
  • daughter necklace from dad11K/yr
  • mother daughter necklace14K/yr
  • to my daughter necklace from dad10K/yr
  • mum and daughter necklace10K/yr
  • daughter necklace from mum10K/yr

Reviews and returns

What reviews say buyers love and hate about Daughter Necklace

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Metal Authenticity”
0.4%of orders come back
“Its not silver”
A buyer, on “Metal Authenticity”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Daughter Necklace questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data