Daughter Necklace
FailDemand is soft, at -63.9% this quarter, so Daughter Necklace is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £103K/yr251K searches / yr
- 90-day growth
- -63.9%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 12 sellers
Flapen Score
Daughter Necklace against its category
The dotted line is the Fashion average. Past it, Daughter Necklace is stronger. Inside it, weaker.
Market
The Daughter Necklace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Daughter Necklace 251K times last year and spent an estimated £103K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- -63.9%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £103Ka year
- Peak month
- December8.0× the quietest month
- Top search term
- mum necklace46K searches a year
02 · Price
A sale here is worth £13.42.
Listings sell for £13.42 on average, from £6.72 to £17.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.42 that is £1K to £3K a year per listing.
- Average price
- £13.42under the $15 to $100 sweet spot
- Price range
- £6.72–£17.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #570 within Girls. It carries 222 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 6.3%
- Average rank
- #570in Girls
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 222per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Daughter Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOPLY Mothers Day Gifts for Mum Mother and Daughter Necklace Birthday Gifts for Mum from Daughter Presents for Mum Necklace Jewellery Christmas
- Price
- £13.92
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 3y ago

Gifted Happiness Daughter Gift from Dad Sentimental Necklace with Empowering Message Card Jewellery Gift for Birthday Christmas Graduation Keepsake
- Price
- £16.94
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago

AnalysisyLove Mum Gifts from Daughter 925 Silver Mother Daughter Necklace
- Price
- £15.28
- Rating
- 4.7/5
- Reviews
- 996
- Age
- 4y ago

HULALA 2 Pcs Mother Daughter Heart Matching Necklace Set Gifts For Mum Mothers Day Birthday Christmas Presents From Daughter
- Price
- £7.32
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago

A Necklace Gift Message from Dad to Daughter Jewellery Birthday Gift for Girls Father gift to Daughters Present
- Price
- £16.29
- Rating
- 4.4/5
- Reviews
- 308
- Age
- 3y ago
Trending
90-day click momentum
Print Maniacs Personalised Silver Heart Necklace with Engraved Names Custom Family Pendant for Mum Grandma Wife or Nan Childrens Name Jewellery Gift for Mothers Day Birthday Christmas
- Price
- £17.68
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 4mo ago

Smilya Mum Birthday Gifts for Women Adjustable Sterling Silver Heart Necklace Silver Necklace Gifts for Mother Mum Gifts
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 6mo ago

Gifted Happiness Daughter Gift from Dad Sentimental Necklace with Empowering Message Card Jewellery Gift for Birthday Christmas Graduation Keepsake
- Price
- £16.94
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago

JOPLY Mothers Day Gifts for Mum Mother and Daughter Necklace Birthday Gifts for Mum from Daughter Presents for Mum Necklace Jewellery Christmas
- Price
- £13.92
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 3y ago

LYTOPTOP Daughter Gifts from Dad Silver Father to My Daughter Necklace Present for Birthday Christmas Valentines Day
- Price
- £15.59
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 1y ago
Newest
by launch date
Print Maniacs Personalised Silver Heart Necklace with Engraved Names Custom Family Pendant for Mum Grandma Wife or Nan Childrens Name Jewellery Gift for Mothers Day Birthday Christmas
- Price
- £17.68
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 4mo ago

Smilya Mum Birthday Gifts for Women Adjustable Sterling Silver Heart Necklace Silver Necklace Gifts for Mother Mum Gifts
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 6mo ago

Gifted Happiness Daughter Gift from Dad Sentimental Necklace with Empowering Message Card Jewellery Gift for Birthday Christmas Graduation Keepsake
- Price
- £16.94
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago

LYTOPTOP Daughter Gifts from Dad Silver Father to My Daughter Necklace Present for Birthday Christmas Valentines Day
- Price
- £15.59
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 1y ago

A Necklace Gift Message from Mum to Daughter Jewellery Birthday Gift for Girls Mother gift to Daughters Present
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
12
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
13%
- JOPLY51%
- Gifted Happiness9%
- IBBY GIFTS FOR HER8%
- LYTOPTOP7%
- AnalysisyLove6%
- HULALA5%
- Open — no brand owns it (4 brands, 13%)
Demand
Daughter Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.0×
Search terms
Top Daughter Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mum necklace46K/yr
- daughter necklace27K/yr
- mum jewellery18K/yr
- mother and daughter necklace13K/yr
- mum necklace sterling silver14K/yr
- daughter necklace from dad11K/yr
- mother daughter necklace14K/yr
- to my daughter necklace from dad10K/yr
- mum and daughter necklace10K/yr
- daughter necklace from mum10K/yr
Reviews and returns
What reviews say buyers love and hate about Daughter Necklace
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its not silver
silver doesnt tarnish Im not happy at all seller shouldnt say its silver when its not
The chain is very thin too
just a little bit flimsy
The Pendant was a lot smaller than it looks online
Love
Great gift idea
Special gift
Perfect gift
Good product
Overall, a reliable product and a smooth transaction
Very nice item
good value for money
Reasonably priced
good price
Pretty
Very pretty
Chain
looks great nice size chain great qu
Lovely Necklace
Return
0.4% Return rate 46% Fixable by listing
The Pendant was a lot smaller than it looks online
The chain is very thin too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Daughter Necklace questions
Answered from the same tracked data.









