Skip to content

Daughter Necklace

Fail

Demand is soft, at -63.9% this quarter, so Daughter Necklace is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£103K/yr251K searches / yr
90-day growth
-63.9%search demand this quarter
Competition
77%top-5 click share · 10 brands · 12 sellers

Flapen Score

Daughter Necklace against its category

The dotted line is the Fashion average. Past it, Daughter Necklace is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daughter Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daughter Necklace 251K times last year and spent an estimated £103K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
3.1%
Market size, estimated
£103Ka year
Peak month
December8.0× the quietest month
Top search term
mum necklace46K searches a year

02 · Price

A sale here is worth £13.42.

Listings sell for £13.42 on average, from £6.72 to £17.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.42 that is £1K to £3K a year per listing.

Average price
£13.42under the $15 to $100 sweet spot
Price range
£6.72–£17.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #570 within Girls. It carries 222 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
6.3%
Average rank
#570in Girls
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Daughter Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£15K£31K£46K£62K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

13%

  • JOPLY51%
  • Gifted Happiness9%
  • IBBY GIFTS FOR HER8%
  • LYTOPTOP7%
  • AnalysisyLove6%
  • HULALA5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Daughter Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Daughter Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mum necklace46K/yr
  • daughter necklace27K/yr
  • mum jewellery18K/yr
  • mother and daughter necklace13K/yr
  • mum necklace sterling silver14K/yr
  • daughter necklace from dad11K/yr
  • mother daughter necklace14K/yr
  • to my daughter necklace from dad10K/yr
  • mum and daughter necklace10K/yr
  • daughter necklace from mum10K/yr

Reviews and returns

What reviews say buyers love and hate about Daughter Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Metal Authenticity33%−0.12

Its not silver

silver doesnt tarnish Im not happy at all seller shouldnt say its silver when its not

Chain/Key Quality17%−0.02

The chain is very thin too

Strength17%−0.03

just a little bit flimsy

Size-Overall17%−0.02

The Pendant was a lot smaller than it looks online

Love

Gifting Purpose38%+3.43

Great gift idea

Special gift

Perfect gift

Quality-Overall16%−0.06

Good product

Overall, a reliable product and a smooth transaction

Very nice item

Value For Money11%+0.72

good value for money

Reasonably priced

good price

Color8%+0.50

Pretty

Very pretty

Chain/Key Quality7%−0.02

Chain

looks great nice size chain great qu

Lovely Necklace

Return

0.4% Return rate 46% Fixable by listing

Size-Overall23%▄▁█▃▁▅

The Pendant was a lot smaller than it looks online

Chain/Key Quality18%▁▇▅▇█▁

The chain is very thin too

Advertised Vs Actual Product10%▁▁▁▅█▁
Fastener Quality10%█▁▃▁▁▁
Neck Fit6%█▁▁▆▁▁

FAQ

Common Daughter Necklace questions

Answered from the same tracked data.