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Darth Vader Costume

Fail

Demand is soft, at -62.1% this quarter, so Darth Vader Costume is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£57K/yr169K searches / yr
90-day growth
-62.1%search demand this quarter
Competition
59%top-5 click share · 4 brands · 46 sellers

Flapen Score

Darth Vader Costume against its category

The dotted line is the Fashion average. Past it, Darth Vader Costume is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Darth Vader Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Darth Vader Costume 169K times last year and spent an estimated £57K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-62.1%
Conversion, latest week
0.5%
Market size, estimated
£57Ka year
Top search term
darth vader costume95K searches a year

02 · Price

A sale here is worth £61.74.

Listings sell for £61.74 on average, from £9.41 to £684.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £61.74 that is £0 to £6K a year per listing.

Average price
£61.74inside the $15 to $100 sweet spot
Price range
£9.41–£684.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,689 within Novelty & Special Use Clothing. It carries 1,269 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
84%
Out of stock, average day
4.5%
Average rank
#1,689in Novelty & Special Use Clothing
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,269per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Darth Vader Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Rubies61%
  • Disney Store16%
  • Taeyue15%
  • Star Wars8%

Demand

Darth Vader Costume search demand

Weekly searches over the year. Pick a range.

20K15KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Darth Vader Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • darth vader costume95K/yr
  • darth vader costume kids61K/yr
  • kids darth vader costume13K/yr

Reviews and returns

What reviews say buyers love and hate about Darth Vader Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.13

Bad quality and the mask is terrible, not worth the price

Quality is not worth the price

Maks has a terrible quality

Durability20%−0.20

the outfit itself broke after a day of usage

wont last long with playful hand fisted children

doubtful durability

Size-Overall10%−0.04

Helmet is far too small

Advertised Vs Actual Product7%+0.55

So pic is a bit misleading

Thickness3%−0.05

My only small critique is that the fabric is not very thick

Love

Size-Overall36%−0.04

Fits well

But fits my 6 yr old grandson perfectly

I'm 5.10 and the xl fits perfectly

Value For Money20%+2.88

Okish value for money

Good value

Worth it

Quality-Overall15%−0.13

Good quality costume

Good quality

focusing on the quality

Gifting Purpose5%+0.84

Will be a nice gift

Material Quality5%+0.06

Its not cheap material

The material feels lightweight

Return

2.3% Return rate 87% Fixable by listing

Size-Overall82%▆██▇▇▆

Helmet is far too small

Quality-Overall5%▁▁▂█▅▁

Bad quality and the mask is terrible, not worth the price

Quality is not worth the price

Maks has a terrible quality

Advertised Vs Actual Product3%▁█▄▁▁▁

So pic is a bit misleading

Defective Material/Parts2%▁█▅▁▁█
Material Quality1%█▂▁▁▁▂

FAQ

Common Darth Vader Costume questions

Answered from the same tracked data.