Darth Vader
FailThe top 5 brands take 100% of clicks, so Darth Vader is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £34K/yr92K searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 61%top-5 click share · 4 brands · 165 sellers
Flapen Score
Darth Vader against its category
The dotted line is the Fashion average. Past it, Darth Vader is stronger. Inside it, weaker.
Market
The Darth Vader market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Darth Vader 92K times last year and spent an estimated £34K. All 4 brands take every click. Demand peaks in May–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £34Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- darth vader57K searches a year
02 · Price
A sale here is worth £23.60.
Listings sell for £23.60 on average, from £4.48 to £89.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.60 that is £0 to £2K a year per listing.
- Average price
- £23.60inside the $15 to $100 sweet spot
- Price range
- £4.48–£89.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #432 within Luggage & Travel Gear. It carries 830 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 71%
- Out of stock, average day
- 2.5%
- Average rank
- #432in Luggage & Travel Gear
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 830per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Darth Vader products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Funko POP! Keychain: Star Wars - Darth Vader - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £4.48
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 5y ago

Star Wars The Black Series Darth Vader (Duels End) Obi-Wan Kenobi Collectible 15-cm Action Figure
- Price
- £16.66
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 9mo ago

Star Wars - The Black Series - A New Hope - Darth Vader/Toys
- Price
- £22.34
- Rating
- 4.8/5
- Reviews
- 627
- Age
- 2y ago

Star Wars Darth Vader Mens Black Hooded Bathrobe | Retro Fleece Loungewear with Come to the Dark Side Text | Cosy Bathing Robe for Relaxation Merch - Small
- Price
- £28.43
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10mo ago

Star Wars Titan Series Darth Vader 30-cm Action Figure & Accessory Toys for Boys & Girls Ages 4+
- Price
- £7.62
- Rating
- 4.8/5
- Reviews
- 332
- Age
- 6mo ago
Trending
90-day click momentum
LEGO Star Wars 75439 Darth Vader Bust - Display Model Kit for Adults incl. Collectible Sith Minifigure w/Red Lightsaber - DIY Shelf or Room Decor - Gift Idea for A New Hope Fans
- Price
- £31.48
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 2mo ago

Star Wars Darth Vader Mens Black Hooded Bathrobe | Retro Fleece Loungewear with Come to the Dark Side Text | Cosy Bathing Robe for Relaxation Merch - Small
- Price
- £28.43
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10mo ago

Star Wars Darth Vader Mens Black Hooded Bathrobe | Retro Fleece Loungewear with Come to the Dark Side Text | Cosy Bathing Robe for Relaxation Merch - X-Large
- Price
- £28.67
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10mo ago

Funko POP! Keychain: Star Wars - Darth Vader - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £4.48
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 5y ago

Star Wars The Black Series Archive Darth Vader 15-cm Action Figure
- Price
- £36.49
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 3y ago
Newest
by launch date
LEGO Star Wars 75439 Darth Vader Bust - Display Model Kit for Adults incl. Collectible Sith Minifigure w/Red Lightsaber - DIY Shelf or Room Decor - Gift Idea for A New Hope Fans
- Price
- £31.48
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 2mo ago

Star Wars Titan Series Darth Vader 30-cm Action Figure & Accessory Toys for Boys & Girls Ages 4+
- Price
- £7.62
- Rating
- 4.8/5
- Reviews
- 332
- Age
- 6mo ago

Star Wars The Vintage Collection Darth Vader (Emperors Wrath) Return of the Jedi 9.5-cm Collectible Action Figure
- Price
- £13.79
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 8mo ago

Star Wars The Black Series Darth Vader (Duels End) Obi-Wan Kenobi Collectible 15-cm Action Figure
- Price
- £16.66
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 9mo ago

Star Wars Darth Vader Mens Black Hooded Bathrobe | Retro Fleece Loungewear with Come to the Dark Side Text | Cosy Bathing Robe for Relaxation Merch - Small
- Price
- £28.43
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
165
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Star Wars61%
- Funko29%
- Hasbro7%
- LEGO3%
- Open — no brand owns it (0%)
Demand
Darth Vader search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Darth Vader search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- darth vader57K/yr
- darth vader figure23K/yr
- star wars darth vader9K/yr
- darth vader toy4K/yr
Reviews and returns
What reviews say buyers love and hate about Darth Vader
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
underwhelmed by size
Its a bit smaller than expected
just feel a bit underwhelmed by the size of it all
expensive
Expensive and not firlt for purpose compare to others on market
Cracking helmut
Not has advertised
it doesnt actually get me warm as the other ones
Love
Good quality
Overall a pleasant set
Good quality toy
collectible
great for collectors
Excellent quality great addition to my collection
Well worth the money
Good value for money
Good price
Great Gift Idea
Great gift
Great birthday present
As described
As described on line-good fabric and good size
Just as in description
Return
0.7% Return rate 48% Fixable by listing
underwhelmed by size
Its a bit smaller than expected
just feel a bit underwhelmed by the size of it all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Darth Vader questions
Answered from the same tracked data.









