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Darth Vader

Fail

The top 5 brands take 100% of clicks, so Darth Vader is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£34K/yr92K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
61%top-5 click share · 4 brands · 165 sellers

Flapen Score

Darth Vader against its category

The dotted line is the Fashion average. Past it, Darth Vader is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Darth Vader market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Darth Vader 92K times last year and spent an estimated £34K. All 4 brands take every click. Demand peaks in May–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
1.6%
Market size, estimated
£34Ka year
Peak month
December2.9× the quietest month
Top search term
darth vader57K searches a year

02 · Price

A sale here is worth £23.60.

Listings sell for £23.60 on average, from £4.48 to £89.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.60 that is £0 to £2K a year per listing.

Average price
£23.60inside the $15 to $100 sweet spot
Price range
£4.48–£89.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #432 within Luggage & Travel Gear. It carries 830 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
71%
Out of stock, average day
2.5%
Average rank
#432in Luggage & Travel Gear
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
830per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Darth Vader products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

165

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Star Wars61%
  • Funko29%
  • Hasbro7%
  • LEGO3%
  • Open — no brand owns it (0%)

Demand

Darth Vader search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Darth Vader search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • darth vader57K/yr
  • darth vader figure23K/yr
  • star wars darth vader9K/yr
  • darth vader toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Darth Vader

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.04

underwhelmed by size

Its a bit smaller than expected

just feel a bit underwhelmed by the size of it all

Value For Money14%+0.17

expensive

Expensive and not firlt for purpose compare to others on market

Durability14%+0.17

Cracking helmut

Advertised Vs Actual Product14%−0.04

Not has advertised

Warmth7%−0.03

it doesnt actually get me warm as the other ones

Love

Quality-Overall24%+0.61

Good quality

Overall a pleasant set

Good quality toy

Collectibles19%+1.91

collectible

great for collectors

Excellent quality great addition to my collection

Value For Money13%+0.17

Well worth the money

Good value for money

Good price

Gifting Purpose8%+0.73

Great Gift Idea

Great gift

Great birthday present

Advertised Vs Actual Product7%−0.04

As described

As described on line-good fabric and good size

Just as in description

Return

0.7% Return rate 48% Fixable by listing

Size-Overall35%▅█▅▁▃▄

underwhelmed by size

Its a bit smaller than expected

just feel a bit underwhelmed by the size of it all

Defective Material/Parts13%█▆▃▁▁█
Gifting Purpose13%█▁▆▁▁█
Display-Overall8%▁▃▅█▁▁
Weight Heavy6%▁▁▁▁█▆

FAQ

Common Darth Vader questions

Answered from the same tracked data.