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Dark Souls

Fail

Shoppers spend only $27K a year here, so Dark Souls is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£27K/yr72K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
71%top-5 click share · 9 brands · 22 sellers

Flapen Score

Dark Souls against its category

The dotted line is the Fashion average. Past it, Dark Souls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Souls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Souls 72K times last year and spent an estimated £27K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
1.5%
Market size, estimated
£27Ka year
Peak month
December4.6× the quietest month
Top search term
dark souls56K searches a year

02 · Price

A sale here is worth £25.42.

Listings sell for £25.42 on average, from £6.63 to £59.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £25.42 that is £0 to £3K a year per listing.

Average price
£25.42inside the $15 to $100 sweet spot
Price range
£6.63–£59.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #16,902 within Jewellery. It carries 56 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
64%
Out of stock, average day
5.3%
Average rank
#16,902in Jewellery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
56per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dark Souls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

22

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • Difuzed36%
  • TUBBZ18%
  • Bandai Namco Entertainment Inc.12%
  • Nemesis Now11%
  • QKEOISUD7%
  • BSTCAR7%
  • Open — no brand owns it (3 brands, 9%)

Demand

Dark Souls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Dark Souls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark souls56K/yr
  • dark souls merch7K/yr
  • dark souls merchandise9K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Souls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness50%

Its a bit thin

Love

Print Quality50%

The print quality is nice

Return

0.7% Return rate 0% Fixable by listing

Quality-Overall25%▁▁▁▁▁█
Durability25%
Defective Material/Parts25%▁▁▁▁█▁
Gifting Purpose25%█▁▁▁▁▁

FAQ

Common Dark Souls questions

Answered from the same tracked data.