Dark Souls
FailShoppers spend only $27K a year here, so Dark Souls is a Fail.
- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £27K/yr72K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 22 sellers
Flapen Score
Dark Souls against its category
The dotted line is the Fashion average. Past it, Dark Souls is stronger. Inside it, weaker.
Market
The Dark Souls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Souls 72K times last year and spent an estimated £27K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £27Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- dark souls56K searches a year
02 · Price
A sale here is worth £25.42.
Listings sell for £25.42 on average, from £6.63 to £59.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £25.42 that is £0 to £3K a year per listing.
- Average price
- £25.42inside the $15 to $100 sweet spot
- Price range
- £6.63–£59.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #16,902 within Jewellery. It carries 56 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 64%
- Out of stock, average day
- 5.3%
- Average rank
- #16,902in Jewellery
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 56per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Dark Souls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Difuzed Demons Souls - You Died Knight - Mens Short Sleeve T-Shirt (S) Black
- Price
- £13.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

TUBBZ Boxed Edition Solaire of Astora Collectible Vinyl Rubber Duck Figure - Official Dark Souls Merchandise - TV Movies & Video Games
- Price
- £12.59
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 2y ago

QKEOISUD Dark Souls Rings for Men Women Game Peripheral Decorations Role-Playing Retro Punk Rings Alloy Dark Shield Halloween Prop Hip hop Gothic Punk Jewelry
- Price
- £6.63
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

BSTCAR Dark Souls Solar Figure 10cm Sun Knight / Oscar / Onion Knight
- Price
- £12.61
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 4y ago

Nemesis Now Dark Souls Ornstein Goblet 15.5cm Resin Gold Officially Licensed Dark Souls Merch Dark Souls Trilogy Wine Cup Stainless Steel Insert Cast in the Finest Resin Expertly Hand-Painted
- Price
- £42.02
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago
Trending
90-day click momentum
Dark Souls III Fog Gate Backflow Incense Burner
- Price
- £45.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Difuzed Demons Souls - You Died Knight - Mens Short Sleeve T-Shirt (S) Black
- Price
- £13.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

REOZIGN 15cm/5.9 Inch PVC Dark Souls Figure Statue Game Character Cosplay Action Figures Collectible Model Gift for Anime Fans (Artorias)
- Price
- £33.23
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2y ago

TUBBZ Boxed Edition Oscar Knight of Astora Collectible Vinyl Rubber Duck Figure - Official Dark Souls Merchandise - TV Movies & Video Games
- Price
- £15.39
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 2y ago

Starforged Covetous Silver Serpent Ring DARK SOULS Fashion Silver Ring Adjustable Metal Blue Zircon
- Price
- £53.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Dark Souls III Fog Gate Backflow Incense Burner
- Price
- £45.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

QKEOISUD Dark Souls Rings for Men Women Game Peripheral Decorations Role-Playing Retro Punk Rings Alloy Dark Shield Halloween Prop Hip hop Gothic Punk Jewelry
- Price
- £6.63
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

Starforged Covetous Silver Serpent Ring DARK SOULS Fashion Silver Ring Adjustable Metal Blue Zircon
- Price
- £53.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

REOZIGN 15cm/5.9 Inch PVC Dark Souls Figure Statue Game Character Cosplay Action Figures Collectible Model Gift for Anime Fans (Artorias)
- Price
- £33.23
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2y ago

TUBBZ Boxed Edition Oscar Knight of Astora Collectible Vinyl Rubber Duck Figure - Official Dark Souls Merchandise - TV Movies & Video Games
- Price
- £15.39
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
22
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
9%
- Difuzed36%
- TUBBZ18%
- Bandai Namco Entertainment Inc.12%
- Nemesis Now11%
- QKEOISUD7%
- BSTCAR7%
- Open — no brand owns it (3 brands, 9%)
Demand
Dark Souls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Dark Souls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dark souls56K/yr
- dark souls merch7K/yr
- dark souls merchandise9K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Souls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its a bit thin
Love
The print quality is nice
Return
0.7% Return rate 0% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Souls questions
Answered from the same tracked data.









