Is dark souls profitable to sell on Amazon United Kingdom?

The niche generates £27K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (39/100).

How competitive is the dark souls niche?

9 brands and 22 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in dark souls?

Top complaints mined from reviews: Thickness. The return rate is 0.7%.

When does demand for dark souls peak?

Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the dark souls niche?

Listings span £6.63–£59.88; the average listing price is £25.42 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.

dark souls

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible56.07

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.42

avg listing price — sweet spot $15–$100

Price range

Great£6.63–£59.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£27K

£27K/yr · 72K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, dark souls is a £27K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

dark souls market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £19K–£25K; units × avg price
Conversion rate: 1.5%
Avg BSR: #16,902
Page quality: 0%
Prime: 64%
Sponsored: 43%
Out of stock: 5.3%
Avg brand age: 36 months
Avg seller age: 211 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Difuzed36%
TUBBZ18%
Bandai Namco Entertainment Inc.12%
Nemesis Now11%
QKEOISUD7%
BSTCAR7%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -13.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top dark souls search terms

dark souls56K/yr -15.9%0.1% conv.
dark souls merch7K/yr +41.3%0.6% conv.
dark souls merchandise9K/yr -57.8%0.4% conv.

All search terms

Top dark souls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Difuzed Demons Souls - You Died Knight - Mens Short Sleeve T-Shirt (S) Black

Difuzed£13.610.0★0 rev

TUBBZ Boxed Edition Solaire of Astora Collectible Vinyl Rubber Duck Figure - Official Dark Souls Merchandise - TV Movies & Video Games

TUBBZ£12.594.8★275 rev

QKEOISUD Dark Souls Rings for Men Women Game Peripheral Decorations Role-Playing Retro Punk Rings Alloy Dark Shield Halloween Prop Hip hop Gothic Punk Jewelry

QKEOISUD£6.634.4★4 rev

BSTCAR Dark Souls Solar Figure 10cm Sun Knight / Oscar / Onion Knight

BSTCAR£12.613.7★21 rev

Nemesis Now Dark Souls Ornstein Goblet 15.5cm Resin Gold Officially Licensed Dark Souls Merch Dark Souls Trilogy Wine Cup Stainless Steel Insert Cast in the Finest Resin Expertly Hand-Painted

Nemesis Now£42.025.0★9 rev

Newest

by launch date

Dark Souls III Fog Gate Backflow Incense Burner

Nemesis Now£45.141 rev

10mo ago

QKEOISUD Dark Souls Rings for Men Women Game Peripheral Decorations Role-Playing Retro Punk Rings Alloy Dark Shield Halloween Prop Hip hop Gothic Punk Jewelry

QKEOISUD£6.634 rev

1y ago

Starforged Covetous Silver Serpent Ring DARK SOULS Fashion Silver Ring Adjustable Metal Blue Zircon

Starforged£53.571 rev

1y ago

REOZIGN 15cm/5.9 Inch PVC Dark Souls Figure Statue Game Character Cosplay Action Figures Collectible Model Gift for Anime Fans (Artorias)

REOZIGN£33.232 rev

2y ago

TUBBZ Boxed Edition Oscar Knight of Astora Collectible Vinyl Rubber Duck Figure - Official Dark Souls Merchandise - TV Movies & Video Games

TUBBZ£15.39275 rev

2y ago

What buyers say about dark souls

What buyers praise and complain about, mined from review topics.

What buyers love

Print Quality50%

“The print quality is nice”

What buyers complain about

Thickness50%

“Its a bit thin”

Top return reasons

Quality-Overall25%

Durability25%

Defective Material/Parts25%

Gifting Purpose25%

Common questions

Is dark souls profitable to sell on Amazon United Kingdom?: The niche generates £27K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (39/100).
How competitive is the dark souls niche?: 9 brands and 22 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in dark souls?: Top complaints mined from reviews: Thickness. The return rate is 0.7%.
When does demand for dark souls peak?: Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the dark souls niche?: Listings span £6.63–£59.88; the average listing price is £25.42 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.