Dark Souls
a small market ($27K/yr) — Dark Souls doesn't clear our bar today.
Flapen Score
Is Dark Souls profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dark Souls is a £27K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Dark Souls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.8% over the last 90 days and 1.5% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Dark Souls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Difuzed Demons Souls - You Died Knight - Mens Short Sleeve T-Shirt (S) Black
- Price
- £13.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago
TUBBZ Boxed Edition Solaire of Astora Collectible Vinyl Rubber Duck Figure - Official Dark Souls Merchandise - TV Movies & Video Games
- Price
- £12.59
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 2y ago
QKEOISUD Dark Souls Rings for Men Women Game Peripheral Decorations Role-Playing Retro Punk Rings Alloy Dark Shield Halloween Prop Hip hop Gothic Punk Jewelry
- Price
- £6.63
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago
BSTCAR Dark Souls Solar Figure 10cm Sun Knight / Oscar / Onion Knight
- Price
- £12.61
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 4y ago
Nemesis Now Dark Souls Ornstein Goblet 15.5cm Resin Gold Officially Licensed Dark Souls Merch Dark Souls Trilogy Wine Cup Stainless Steel Insert Cast in the Finest Resin Expertly Hand-Painted
- Price
- £42.02
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago
Trending
90-day click momentum
Dark Souls III Fog Gate Backflow Incense Burner
- Price
- £45.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Difuzed Demons Souls - You Died Knight - Mens Short Sleeve T-Shirt (S) Black
- Price
- £13.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago
REOZIGN 15cm/5.9 Inch PVC Dark Souls Figure Statue Game Character Cosplay Action Figures Collectible Model Gift for Anime Fans (Artorias)
- Price
- £33.23
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2y ago
TUBBZ Boxed Edition Oscar Knight of Astora Collectible Vinyl Rubber Duck Figure - Official Dark Souls Merchandise - TV Movies & Video Games
- Price
- £15.39
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 2y ago
Starforged Covetous Silver Serpent Ring DARK SOULS Fashion Silver Ring Adjustable Metal Blue Zircon
- Price
- £53.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch dateDark Souls III Fog Gate Backflow Incense Burner
- Price
- £45.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
QKEOISUD Dark Souls Rings for Men Women Game Peripheral Decorations Role-Playing Retro Punk Rings Alloy Dark Shield Halloween Prop Hip hop Gothic Punk Jewelry
- Price
- £6.63
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago
Starforged Covetous Silver Serpent Ring DARK SOULS Fashion Silver Ring Adjustable Metal Blue Zircon
- Price
- £53.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
REOZIGN 15cm/5.9 Inch PVC Dark Souls Figure Statue Game Character Cosplay Action Figures Collectible Model Gift for Anime Fans (Artorias)
- Price
- £33.23
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2y ago
TUBBZ Boxed Edition Oscar Knight of Astora Collectible Vinyl Rubber Duck Figure - Official Dark Souls Merchandise - TV Movies & Video Games
- Price
- £15.39
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
22
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
9%
- Difuzed36%
- TUBBZ18%
- Bandai Namco Entertainment Inc.12%
- Nemesis Now11%
- QKEOISUD7%
- BSTCAR7%
- Open — no brand owns it (3 brands, 9%)
Dark Souls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top Dark Souls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dark souls56K/yr
- dark souls merch7K/yr
- dark souls merchandise9K/yr
What reviews say buyers love and hate about Dark Souls
What buyers mention most, as a share of all reviews.
What buyers love
50% of reviews“The print quality is nice”
What buyers complain about
50% of reviews“Its a bit thin”
Dark Souls return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dark Souls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
