Dark Brown Shoe Polish

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-38.0%

Conversion, latest week

15.6%

Market size, estimated

£71Ka year

Peak month

November2.2× the quietest month

Top search term

kiwi brown shoe polish25K searches a year

Listings sell for £8.28 on average, from £3.82 to £37.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £8.28 that is £8K to £10K a year per listing.

Average price

£8.28under the $15 to $100 sweet spot

Price range

£3.82–£37.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

£8K–£10K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Shoe, Jewellery & Watch Accessories. It carries 333 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

81%

Out of stock, average day

0.0%

Average rank

#143in Shoe, Jewellery & Watch Accessories

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

333per listing

Listings tracked

16

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months