Is daphne costume profitable to sell on Amazon United Kingdom?

The niche generates £34K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (35/100).

How competitive is the daphne costume niche?

11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.

What does it cost to enter the daphne costume niche?

Listings span £6.00–£36.87; the average listing price is £22.53 (sweet spot $15–$100). The average incumbent carries 72 reviews — the moat a new listing must climb.

daphne costume

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible71.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£22.53

avg listing price — sweet spot $15–$100

Price range

Good£6.00–£36.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£34K

£34K/yr · 163K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, daphne costume is a £34K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 35/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

daphne costume market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £23K–£28K; units × avg price
Conversion rate: 0.9%
Avg BSR: #2,382
Page quality: 0%
Prime: 75%
Sponsored: 63%
Out of stock: 34.9%
Avg brand age: 39 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

For G and PL29%
FeMereina28%
Morph14%
AYYOHON12%
Ovokcina4%
MSBASIC3%
Open — no brand owns it (5 brands, 10%)

Demand

Weekly Amazon search volume, last 38 weeks — -22.8% search growth over the last 90 days.

Open Trend

Top daphne costume search terms

daphne costume124K/yr -20.9%0.6% conv.
daphne scooby doo costume6K/yr -13.3%0.6% conv.
daphne costume adult17K/yr -53.9%0.1% conv.
daphne dress10K/yr +5.5%0.4% conv.
fred and daphne costume6K/yr -19.5%0.4% conv.

All search terms

Top daphne costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

For G and PL Halloween Womens Cosplay Costume Party Slimming Fit Long Sleeve Mini Dress with Scarf Purple XXL

For G and PL£24.503.5★2 rev

FeMereina Halloween Velma and Daphne Costume for Women Long Sleeve Crop Top and Mini Skirt with Scarf Meddling Cutie Halloween Costume (Light Purple M)

FeMereina£12.623.9★5 rev

FeMereina Halloween Velma and Daphne Costume for Women Long Sleeve Crop Top and Mini Skirt with Scarf Meddling Cutie Halloween Costume (Light Purple S)

FeMereina£12.973.9★5 rev

AYYOHON Velma Costume Women Daphne Dress Brown Bob Wig Glasses Pullover Skirt Set Purple Mini Dress Halloween Cosplay Suit M

AYYOHON£34.134.3★7 rev

Morph Purple Womens Mystery Solving Detective Costume With Wig 70s Cartoon Character Costumes For Women Detective With Wig L

Morph£27.884.5★51 rev

Newest

by launch date

dinghaole 2 Pcs Purple Headband and Green Scarf Halloween Costume Accessories for Women for Halloween Cosplay Themed Parties and Photography Cosplay

dinghaole£7.980 rev

8mo ago

FeMereina Halloween Velma and Daphne Costume for Women Long Sleeve Crop Top and Mini Skirt with Scarf Meddling Cutie Halloween Costume (Light Purple M)

FeMereina£12.625 rev

10mo ago

FeMereina Halloween Velma and Daphne Costume for Women Long Sleeve Crop Top and Mini Skirt with Scarf Meddling Cutie Halloween Costume (Light Purple S)

FeMereina£12.975 rev

10mo ago

Purple Headband and Green Scarf Fashion Scarf Combo for Halloween Theme Parties and Daily Wear

MXHBSTP£6.431 rev

12mo ago

AKFJDLAD Halloween Adult Cosplay Costume Women Purple Mini Skirt Costume Matching Silk Scarf Hairpiece Wig Hairpin Socks Set (2XL)

AKFJDLAD£30.2011 rev

1y ago

What buyers say about daphne costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall100%

“Good quality product”

Top return reasons

Size-Overall76%

Quality-Overall12%

Wrong Dimensions6%

Functionality-Overall6%

Common questions

Is daphne costume profitable to sell on Amazon United Kingdom?: The niche generates £34K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (35/100).
How competitive is the daphne costume niche?: 11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
What does it cost to enter the daphne costume niche?: Listings span £6.00–£36.87; the average listing price is £22.53 (sweet spot $15–$100). The average incumbent carries 72 reviews — the moat a new listing must climb.