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Daphne Costume

Fail

Shoppers spend only $34K a year here, so Daphne Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£34K/yr163K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
71%top-5 click share · 11 brands · 14 sellers

Flapen Score

Daphne Costume against its category

The dotted line is the Fashion average. Past it, Daphne Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daphne Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daphne Costume 163K times last year and spent an estimated £34K. The top 5 brands take 87% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
0.9%
Market size, estimated
£34Ka year
Top search term
daphne costume124K searches a year

02 · Price

A sale here is worth £22.53.

Listings sell for £22.53 on average, from £6.00 to £36.87. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £22.53 that is £0 to £2K a year per listing.

Average price
£22.53inside the $15 to $100 sweet spot
Price range
£6.00–£36.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 34.9% of listings are out of stock. The average listing ranks #2,382 within Novelty & Special Use Clothing. It carries 72 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
34.9%
Average rank
#2,382in Novelty & Special Use Clothing
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
72per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Daphne Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • For G and PL29%
  • FeMereina28%
  • Morph14%
  • AYYOHON12%
  • Ovokcina4%
  • MSBASIC3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Daphne Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 10.1× · 9 of 12 months tracked

Search terms

Top Daphne Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daphne costume124K/yr
  • daphne scooby doo costume6K/yr
  • daphne costume adult17K/yr
  • daphne dress10K/yr
  • fred and daphne costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Daphne Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

Good quality product

Return

3.6% Return rate 76% Fixable by listing

Size-Overall76%██▅██▅
Quality-Overall12%▁▁█▁▁█
Wrong Dimensions6%▁▁█▁▁▁
Functionality-Overall6%▁▁▁▁▁█

FAQ

Common Daphne Costume questions

Answered from the same tracked data.