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Daphne Costume

a small market ($34K/yr) — Daphne Costume doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 8Growth 14Conversion 12Competition 24Returns 42Price range 71Avg price 94Brand share 30Review moat 96Quality gap 70
This niche Category average

Is Daphne Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Daphne Costume is a £34K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 35/100.

Daphne Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 0.9% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr1K
Search volume / yr-22.8%163K
Conversion rate0.9%
Avg price£22.53

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 14
Top-5 product click share71%
Open market13%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews72

Top Daphne Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • For G and PL29%
  • FeMereina28%
  • Morph14%
  • AYYOHON12%
  • Ovokcina4%
  • MSBASIC3%
  • Open — no brand owns it (5 brands, 10%)

Daphne Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR0.9%Products16Brands11Top 5 Brands87%OOS Rate34.9%Rating4.3★Reviews72Avg BSR#2,382
30K20KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Daphne Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • daphne costume124K/yr
  • daphne scooby doo costume6K/yr
  • daphne costume adult17K/yr
  • daphne dress10K/yr
  • fred and daphne costume6K/yr

What reviews say buyers love and hate about Daphne Costume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall100%

Good quality product

Daphne Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Quality-Overall
12%
3Wrong Dimensions
6%
4Functionality-Overall
6%

Common Daphne Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Daphne Costume 35/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -22.8% over the last 90 days.
Daphne Costume sells for £22.53 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.00–£36.87. The average incumbent carries 72 reviews — the moat a new listing must climb.