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Danish Endurance

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 93% of clicks, so Danish Endurance is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£169K/yr311K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
27%top-5 click share · 14 brands · 37 sellers

Flapen Score

Danish Endurance against its category

The dotted line is the Fashion average. Past it, Danish Endurance is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Danish Endurance market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Danish Endurance 311K times last year and spent an estimated £169K. The top 5 brands take 93% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
2.4%
Market size, estimated
£169Ka year
Peak month
August2.9× the quietest month
Top search term
under armour boxers118K searches a year

02 · Price

A sale here is worth £23.08.

Listings sell for £23.08 on average, from £7.69 to £41.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £23.08 that is £2K to £6K a year per listing.

Average price
£23.08inside the $15 to $100 sweet spot
Price range
£7.69–£41.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #66 within Activewear. It carries 7,436 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
0.5%
Average rank
#66in Activewear
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,436per listing
Listings tracked
78

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Danish Endurance products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

37

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

27%

Top 20: 59%

Open market

6%

  • Under Armour46%
  • DANISH ENDURANCE39%
  • IGOLUMON3%
  • Liang Rou2%
  • Reebok2%
  • STEP ONE2%
  • Open — no brand owns it (8 brands, 6%)

Demand

Danish Endurance search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Danish Endurance search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • under armour boxers118K/yr
  • danish endurance underwear61K/yr
  • mens sports underwear13K/yr
  • under armour boxerjock11K/yr
  • underarmour boxers for men17K/yr
  • sports underwear men11K/yr
  • under armour underwear mens9K/yr
  • danish endurance boxers8K/yr
  • sports boxers men8K/yr
  • mens under armour boxers8K/yr

Reviews and returns

What reviews say buyers love and hate about Danish Endurance

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.16

Poor Fit

Too long

Too big

Quality-Overall8%+0.18

Not quite as good as the advertising

POOR QUALITY

For the price I'd expect it to be better quality

Durability4%−0.04

Torn apart after worn once while on holiday

cant see them lasting a few months nevermind a year

Ive only had these for 3 months

Gap/Hole4%−0.05

Some have holes

Holes appear in three months

they have holes on the seams

Advertised Vs Actual Product4%−0.03

Misinformation

Look different than you on pictures

item shows up as a sponsored listing for Merino Wool Underwear and is completely synthetic

Love

Comfort-Overall32%+3.19

Extremely Comfortable

Comfortable, good support,

Comfortable to wear

Size-Overall18%−0.16

fit in all the places you want them to

not too tight

Comfort fit

Quality-Overall15%+0.18

They are very well made

The pants are great quality

Excellent product

Value For Money5%+0.48

Well worth the money

Great value

Good Value

Material Quality5%−0.05

Very soft material

the material is good quality and very comfortable

Good material

Return

0.1% Return rate 71% Fixable by listing

Size-Overall66%█▅▆█▆▆

Poor Fit

Too long

Too big

Compression11%▅▁▆█▅█
Quality-Overall6%▁▁█▁▇▆

Not quite as good as the advertising

POOR QUALITY

For the price I'd expect it to be better quality

Waist Fit3%▁▁▁▁▁█
Comfort-Overall3%▁█▁▁▁▁

FAQ

Common Danish Endurance questions

Answered from the same tracked data.