dangly earrings
Worth a lookShows a thin review moat (245 avg reviews), but a small market ($26K/yr) keeps it on the watch list.
Review moat
Great245.02avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.96–£48.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 164K searches
According to Flapen's Amazon United Kingdom niche tracking, dangly earrings is a £26K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dangly earrings market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £27K–£37K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,183
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 77%
- Out of stock
- 4.8%
- Avg brand age
- 37 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
32 falling
Sellers
42
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
42%
Top 20: 76%
Open market
48%
- Sysow30%
- Sfoni5%
- FOCALOOK5%
- LynixTrade4%
- Dochais4%
- Avotto4%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +13.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top dangly earrings search terms
- silver dangle earrings for women25K/yr
- long earrings for women24K/yr
- sterling silver dangle earrings12K/yr
- long earrings13K/yr
- silver dangle earrings13K/yr
- silver dangly earrings9K/yr
- crystal drop earrings9K/yr
- earrings dangly8K/yr
- long silver earrings9K/yr
- hook earrings12K/yr
Top dangly earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue
Sysow£4.974.2★1,379 rev
925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Women
Sysow£5.014.2★1,379 rev
LynixTrade Silver Rhinestone Dangle Earrings for Women Long Chain Chandelier Silver Drop Earrings with Crystal Fringe Wedding Jewelry Bridal Prom Earring for Women Girls
LynixTrade£5.484.6★17 rev
Dochais 2 Pairs Cubic Zirconia Stud Earrings for Women Men 18K Gold Plated Hypoallergenic 925 Sterling Silver Post Earrings Round & Square Brilliant Simulated Diamond Earring Studs Silver Gold
Dochais£8.004.4★1,193 rev
AVOTTO Silver Earrings for Women Hypoallergenic Silver Dangle Drop Earrings Wedding ladies Earrings for Women Bridesmaid Birthday Gift
Avotto£7.784.6★99 rev
Newest
by launch date
FOCALOOK Silver Earrings for Women Stainless Steel Ear Dangle Womens Hypoallergenic Drop Earring Thin Vertical Bar Dangles Birthday Jewellery Gift for Her
FOCALOOK£14.7626 rev
FOCALOOK Silver Dangle Earrings for Women Men Stainless Steel Drop Earring Womens Long Vertical Bar Hoops Gothic Punk Ear Hoop 12mm Birthday Jewellery Gift for Her
FOCALOOK£14.4426 rev
KINHOPI Silver Earrings for Women Sterling Silver Drop Earrings Hypoallergenic Leaf Elegant Dangly with Cubic Zirconia Jewelry Gift
KINHOPI£8.299 rev
Asdecy Silver Earrings for Women Cubic Zirconia Hypoallergenic Crystal Long Drop Dangle Dangly Earring Dainty Statement CZ Wedding Brides Bridesmaid Jewellery Gifts for Her
Asdecy£8.2614 rev
Lunvky 14K Gold Plated Dangle Earrings for Women Dainty Silver Drop Earring Trendy Long Dangling Wedding Bridesmaid Hoop Diamond Crystal Cute Earring Prom Jewelry Birthday Gifts
Lunvky£8.7653 rev
Trending
90-day click momentum
Swarovski Gema drop earrings Asymmetrical design Mixed cuts Multicoloured Rhodium plated
Swarovski£48.414.6★
Silver Drop Earrings for Women Hypoallergenic Sterling Silver Post Cubic Zirconia Dangly Earrings Twisted Linear Amethyst Earring Jewellery Gifts for Her Birthday Anniversary Christmas
Sfoni£10.464.4★
FOCALOOK Silver Dangle Earrings for Women Men Stainless Steel Drop Earring Womens Long Vertical Bar Hoops Gothic Punk Ear Hoop 12mm Birthday Jewellery Gift for Her
FOCALOOK£14.444.1★
Weviway 925 Sterling Silver Pearl Drop Earrings for Women - Hypoallergenic 10mm White Pearl Earrings Dangle Earrings for Women Wedding
Weviway£8.494.7★
FOCALOOK Silver Earrings for Women Stainless Steel Ear Dangle Womens Hypoallergenic Drop Earring Thin Vertical Bar Dangles Birthday Jewellery Gift for Her
FOCALOOK£14.764.1★
What buyers say about dangly earrings
What buyers praise and complain about, mined from review topics.What buyers love
“reasonable price”
“Very good quality earrings for the price”
“such a beautiful colour”
“A lovely gift option”
“As described”
“Lovely & Lightweight”
“comfortable, so you can wear them all day without irritation”
“Nice size”
“Look pretty”
“Sparkly and cute”
What buyers complain about
“are rather flimsy in real life so I returned”
“These broke the first time I wore them”
“Too small”
“cheap”
“Cheap”
“False advertising”
“made my earlobes swell. possibly due to nickel which I have an allergy to - hence why I buy silver”
“hard to open”
“Yhey are not 925 silver”
“Dont sparkle cheap looking”
Top return reasons
Common questions
- Is dangly earrings profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 43 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the dangly earrings niche?
- 32 brands and 42 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in dangly earrings?
- Top complaints mined from reviews: Strength, Durability, Size-Overall. The return rate is 1.4%.
- When does demand for dangly earrings peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the dangly earrings niche?
- Listings span £1.96–£48.41; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.