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Dance Bag

Fail

Shoppers spend only $41K a year here, so Dance Bag is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£41K/yr222K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
44%top-5 click share · 19 brands · 32 sellers

Flapen Score

Dance Bag against its category

The dotted line is the Fashion average. Past it, Dance Bag is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dance Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dance Bag 222K times last year and spent an estimated £41K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
1.3%
Market size, estimated
£41Ka year
Peak month
December2.5× the quietest month
Top search term
dance bag95K searches a year

02 · Price

A sale here is worth £14.29.

Listings sell for £14.29 on average, from £7.81 to £37.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.29 that is £0 to £1K a year per listing.

Average price
£14.29under the $15 to $100 sweet spot
Price range
£7.81–£37.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #312 within Girls. It carries 422 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
6.6%
Average rank
#312in Girls
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
422per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dance Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

32

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

31%

  • PHSYNI31%
  • besbomig13%
  • RTMYOR10%
  • MADISON & DAKOTA6%
  • Starlite5%
  • FIORETTO5%

Demand

Dance Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Dance Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dance bag95K/yr
  • ballet bag40K/yr
  • dance bags for girls28K/yr
  • girls dance bag14K/yr
  • ballet bags for girls15K/yr
  • dance bags11K/yr
  • girls dance bags7K/yr
  • personalised dance bag6K/yr
  • ballet bags5K/yr

Reviews and returns

What reviews say buyers love and hate about Dance Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.09

its really big

Not as big as its seems seems

its deceptively large inside

Strap/String Quality13%−0.11

Pretty girls dance bag unfortunately the strap isn't adjustable so a little long for our Granddaughter

The straps broke on the first use

Over suitcase strap not suitable

Quality-Overall9%

Poor quality bag

Poor quality

Not great quality

Material Quality6%−0.08

Thin material has nearly holed after a few uses

Color6%−0.01

1st colour bought was Khaki, she hated it, returned it and bought the pink colour

Love

Storage Capacity16%+2.04

Great value plenty of space

Plenty of room

Lots of space

Size-Overall15%−0.09

fits everything in

The size is generous

fits their shoes

Pockets/Compartments14%+0.49

The pockets are amazing

Lots of room

Lots of compartments

Quality-Overall13%

are well made

Best quality bag

Excellent product

Value For Money6%+0.80

Excellent value

Good value for money

Great price too

Return

2.4% Return rate 78% Fixable by listing

Size-Overall64%█▇█▇▆▇

its really big

Not as big as its seems seems

its deceptively large inside

Quality-Overall5%▅▃█▃▃▆

Poor quality bag

Poor quality

Not great quality

Color4%▃█▁▆▃▁

1st colour bought was Khaki, she hated it, returned it and bought the pink colour

Zipper Quality3%▃▁▄█▆▃

the zip is quite awkward

Strap/String Quality3%▄▅▆▃█▄

Pretty girls dance bag unfortunately the strap isn't adjustable so a little long for our Granddaughter

The straps broke on the first use

Over suitcase strap not suitable

FAQ

Common Dance Bag questions

Answered from the same tracked data.