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Daim

Fail

Shoppers spend only $58K a year here, so Daim is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£58K/yr202K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
72%top-5 click share · 9 brands · 67 sellers

Flapen Score

Daim against its category

The dotted line is the Fashion average. Past it, Daim is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daim market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daim 202K times last year and spent an estimated £58K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
5.3%
Market size, estimated
£58Ka year
Peak month
December2.9× the quietest month
Top search term
daim53K searches a year

02 · Price

A sale here is worth £5.35.

Listings sell for £5.35 on average, from £1.33 to £17.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.35 that is £5K to £7K a year per listing.

Average price
£5.35under the $15 to $100 sweet spot
Price range
£1.33–£17.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #852 within Luggage & Travel Gear. It carries 729 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
82%
Out of stock, average day
4.2%
Average rank
#852in Luggage & Travel Gear
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
729per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Daim products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

67

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Daim64%
  • bring me socks12%
  • Jmwedia9%
  • Generic4%
  • UEFA4%
  • Cadbury2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Daim search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Daim search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daim53K/yr
  • under 232K/yr
  • under 2 pounds22K/yr
  • daim bar29K/yr
  • daim chocolate26K/yr
  • crunchy13K/yr
  • crunchies11K/yr
  • daim bars9K/yr
  • daim bars chocolate7K/yr

Reviews and returns

What reviews say buyers love and hate about Daim

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.14

Overpriced

I don't have time to go asda before so very over priced

Over priced

Size-Overall25%−0.06

looks like a much bigger

just gone smaller on size

Storage Temperature17%−0.07

Chocolate was stale slowing going off

Advertised Vs Actual Product8%−0.03

picture is very misleading

Misleading Picture

Thickness4%−0.01

They aren't particularly thick

Love

Taste-Overall38%+3.24

A tasty snack

Yum yum chocolate

Great taste

Value For Money9%−0.14

good value

Worth it

Really nice socks well worth the money x

Sweetness8%+0.08

Nice for family sweet time

love a daim bar one of my favourite chocs a little sweet punch nice almond taste

If you like sweet

Fun/Entertainment Experience7%

Fun gift for a fun guy

Good fun

Fun socks

Quality-Overall6%+0.14

Good quality

They were received well and the quality seemed very nice and soft

Surprisingly decent

Return

0.1% Return rate 100% Fixable by listing

Size-Overall50%▁▁▁█▁▁

looks like a much bigger

just gone smaller on size

Advertised Vs Actual Product50%▁▁█▁▁▁

picture is very misleading

Misleading Picture

FAQ

Common Daim questions

Answered from the same tracked data.