Daim
a small market ($58K/yr) — Daim doesn't clear our bar today.
Flapen Score
Is Daim profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Daim is a £58K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Daim: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.2% over the last 90 days and 5.3% of searches end in a purchase.
£58K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Daim products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Daim Chocolate Bar Multipack Crunchy Almond Caramel Covered in Milk Chocolate Gifting Treat Multipack 84 g (3 x 28 g)
- Price
- £1.33
- Rating
- 4.7/5
- Reviews
- 2,077
- Age
- 11y ago
Daim Mini Chocolate Bag Crunchy Almond Caramel Covered in Milk Chocolate Gifting Treat 200 g (Pack of 1)
- Price
- £2.46
- Rating
- 4.7/5
- Reviews
- 424
- Age
- 6y ago
bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 1,281
- Age
- 9y ago
Daim Chocolate Bars 28g (Pack of 12)
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 880
- Age
- 8y ago
Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome
- Price
- £1.41
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentumLightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome
- Price
- £1.41
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago
UEFA Womens Champions League Running Headbands 3-Pack - UWCL Officially Licensed Merchandise Non-Slip Elastic Bands Sports Headband for Football Yoga Running
- Price
- £2.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Do Not Disturb Im Gaming Funny Socks - Great Novelty Gift For Gamers Who Have Everything! (Ankle Lounge Socks)
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 4,974
- Age
- 9y ago
Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
- Price
- £1.37
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago
bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 1,281
- Age
- 9y ago
Newest
by launch dateMilka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
- Price
- £1.37
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago
DaimMini Chocolate Bag Crunchy Almond Caramel 200g
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 1y ago
Cadbury Crunchie Milk Chocolate & Honeycomb Bars 182.7 g (Pack of 1)
- Price
- £2.25
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago
Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome
- Price
- £1.41
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago
UEFA Womens Champions League Running Headbands 3-Pack - UWCL Officially Licensed Merchandise Non-Slip Elastic Bands Sports Headband for Football Yoga Running
- Price
- £2.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
67
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- Daim64%
- bring me socks12%
- Jmwedia9%
- Generic4%
- UEFA4%
- Cadbury2%
- Open — no brand owns it (3 brands, 5%)
Daim demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.9×
Top Daim search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- daim53K/yr
- under 232K/yr
- under 2 pounds22K/yr
- daim bar29K/yr
- daim chocolate26K/yr
- crunchy13K/yr
- crunchies11K/yr
- daim bars9K/yr
- daim bars chocolate7K/yr
What reviews say buyers love and hate about Daim
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“A tasty snack”
“good value”
“Nice for family sweet time”
“Fun gift for a fun guy”
“Good quality”
What buyers complain about
88% of reviews“Overpriced”
“looks like a much bigger”
“Chocolate was stale slowing going off”
“picture is very misleading”
“They aren't particularly thick”
Daim return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Daim questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
