daim
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good728.59avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£5.35avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 202K searches
Price range
Bad£1.33–£17.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, daim is a £58K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
daim market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £107K–£134K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #852
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 29%
- Out of stock
- 4.2%
- Avg brand age
- 49 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
67
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- Daim64%
- bring me socks12%
- Jmwedia9%
- Generic4%
- UEFA4%
- Cadbury2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.9×
Top daim search terms
- daim53K/yr
- under 232K/yr
- under 2 pounds22K/yr
- daim bar29K/yr
- daim chocolate26K/yr
- crunchy13K/yr
- crunchies11K/yr
- daim bars9K/yr
- daim bars chocolate7K/yr
Top daim products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Daim Chocolate Bar Multipack Crunchy Almond Caramel Covered in Milk Chocolate Gifting Treat Multipack 84 g (3 x 28 g)
Daim£1.334.7★2,077 rev
Daim Mini Chocolate Bag Crunchy Almond Caramel Covered in Milk Chocolate Gifting Treat 200 g (Pack of 1)
Daim£2.464.7★424 rev
bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover
bring me socks£2.074.5★1,281 rev
Daim Chocolate Bars 28g (Pack of 12)
Daim£8.024.5★880 rev
Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome
Jmwedia£1.413.7★10 rev
Newest
by launch date
Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
Milka£1.376 rev
DaimMini Chocolate Bag Crunchy Almond Caramel 200g
Generic£8.3251 rev
Cadbury Crunchie Milk Chocolate & Honeycomb Bars 182.7 g (Pack of 1)
Cadbury£2.25175 rev
Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome
Jmwedia£1.4110 rev
UEFA Womens Champions League Running Headbands 3-Pack - UWCL Officially Licensed Merchandise Non-Slip Elastic Bands Sports Headband for Football Yoga Running
UEFA£2.192 rev
Trending
90-day click momentumLightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome
Jmwedia£1.413.7★
UEFA Womens Champions League Running Headbands 3-Pack - UWCL Officially Licensed Merchandise Non-Slip Elastic Bands Sports Headband for Football Yoga Running
UEFA£2.195.0★
Do Not Disturb Im Gaming Funny Socks - Great Novelty Gift For Gamers Who Have Everything! (Ankle Lounge Socks)
bring me socks£1.714.6★
Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
Milka£1.374.1★
bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover
bring me socks£2.074.5★
What buyers say about daim
What buyers praise and complain about, mined from review topics.What buyers love
“A tasty snack”
“good value”
“Nice for family sweet time”
“Fun gift for a fun guy”
“Good quality”
“Fun gift for a fun guy”
“Sizing was accurate”
“Armadillo crunchy on the outside smooth in the middle”
“Best chocolate treat ever”
“Had for Christmas stocking filler good price well made good detail on them”
What buyers complain about
“Overpriced”
“looks like a much bigger”
“Chocolate was stale slowing going off”
“picture is very misleading”
“They aren't particularly thick”
Top return reasons
Common questions
- Is daim profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the daim niche?
- 9 brands and 67 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in daim?
- Top complaints mined from reviews: Value For Money, Size-Overall, Storage Temperature. The return rate is 0.1%.
- When does demand for daim peak?
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the daim niche?
- Listings span £1.33–£17.15; the average listing price is £5.35 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.