Daim
FailShoppers spend only $58K a year here, so Daim is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £58K/yr202K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 67 sellers
Flapen Score
Daim against its category
The dotted line is the Fashion average. Past it, Daim is stronger. Inside it, weaker.
Market
The Daim market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Daim 202K times last year and spent an estimated £58K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £58Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- daim53K searches a year
02 · Price
A sale here is worth £5.35.
Listings sell for £5.35 on average, from £1.33 to £17.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.35 that is £5K to £7K a year per listing.
- Average price
- £5.35under the $15 to $100 sweet spot
- Price range
- £1.33–£17.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #852 within Luggage & Travel Gear. It carries 729 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 82%
- Out of stock, average day
- 4.2%
- Average rank
- #852in Luggage & Travel Gear
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 729per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Daim products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Daim Chocolate Bar Multipack Crunchy Almond Caramel Covered in Milk Chocolate Gifting Treat Multipack 84 g (3 x 28 g)
- Price
- £1.33
- Rating
- 4.7/5
- Reviews
- 2,077
- Age
- 11y ago

Daim Mini Chocolate Bag Crunchy Almond Caramel Covered in Milk Chocolate Gifting Treat 200 g (Pack of 1)
- Price
- £2.46
- Rating
- 4.7/5
- Reviews
- 424
- Age
- 6y ago

bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 1,281
- Age
- 9y ago

Daim Chocolate Bars 28g (Pack of 12)
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 880
- Age
- 8y ago

Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome
- Price
- £1.41
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentum
Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome
- Price
- £1.41
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago

UEFA Womens Champions League Running Headbands 3-Pack - UWCL Officially Licensed Merchandise Non-Slip Elastic Bands Sports Headband for Football Yoga Running
- Price
- £2.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Do Not Disturb Im Gaming Funny Socks - Great Novelty Gift For Gamers Who Have Everything! (Ankle Lounge Socks)
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 4,974
- Age
- 9y ago

Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
- Price
- £1.37
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 1,281
- Age
- 9y ago
Newest
by launch date
Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
- Price
- £1.37
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

DaimMini Chocolate Bag Crunchy Almond Caramel 200g
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 1y ago

Cadbury Crunchie Milk Chocolate & Honeycomb Bars 182.7 g (Pack of 1)
- Price
- £2.25
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago

Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome
- Price
- £1.41
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago

UEFA Womens Champions League Running Headbands 3-Pack - UWCL Officially Licensed Merchandise Non-Slip Elastic Bands Sports Headband for Football Yoga Running
- Price
- £2.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
67
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- Daim64%
- bring me socks12%
- Jmwedia9%
- Generic4%
- UEFA4%
- Cadbury2%
- Open — no brand owns it (3 brands, 5%)
Demand
Daim search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Daim search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- daim53K/yr
- under 232K/yr
- under 2 pounds22K/yr
- daim bar29K/yr
- daim chocolate26K/yr
- crunchy13K/yr
- crunchies11K/yr
- daim bars9K/yr
- daim bars chocolate7K/yr
Reviews and returns
What reviews say buyers love and hate about Daim
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overpriced
I don't have time to go asda before so very over priced
Over priced
looks like a much bigger
just gone smaller on size
Chocolate was stale slowing going off
picture is very misleading
Misleading Picture
They aren't particularly thick
Love
A tasty snack
Yum yum chocolate
Great taste
good value
Worth it
Really nice socks well worth the money x
Nice for family sweet time
love a daim bar one of my favourite chocs a little sweet punch nice almond taste
If you like sweet
Fun gift for a fun guy
Good fun
Fun socks
Good quality
They were received well and the quality seemed very nice and soft
Surprisingly decent
Return
0.1% Return rate 100% Fixable by listing
looks like a much bigger
just gone smaller on size
picture is very misleading
Misleading Picture
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Daim questions
Answered from the same tracked data.









