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Dad Tshirt

Maybe

Search demand grew +631.7% this quarter. But shoppers spend only $28K a year here, so Dad Tshirt is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£28K/yr82K searches / yr
90-day growth
+631.7%search demand this quarter
Competition
27%top-5 click share · 24 brands · 21 sellers

Flapen Score

Dad Tshirt against its category

The dotted line is the Fashion average. Past it, Dad Tshirt is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad Tshirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dad Tshirt 82K times last year and spent an estimated £28K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +631.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+631.7%
Conversion, latest week
3.0%
Market size, estimated
£28Ka year
Peak month
June21.6× the quietest month
Top search term
fathers day tshirt13K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £4.57 to £16.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.14 that is £0 to £1K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£4.57–£16.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #5,770 within Tops, T-Shirts & Shirts. It carries 183 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
15.5%
Average rank
#5,770in Tops, T-Shirts & Shirts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
183per listing
Listings tracked
81

04 · Newcomers

Amazon counts 0 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dad Tshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£553£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

21

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

27%

Top 20: 62%

Open market

22%

  • BestaFiesta25%
  • tiorhooe16%
  • SMARTYPANTS12%
  • hohololo10%
  • Purple Print House8%
  • Getting Shirty7%

Demand

Dad Tshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 21.6×

Search terms

Top Dad Tshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fathers day tshirt13K/yr
  • dad tshirt23K/yr
  • fathers day t shirt6K/yr
  • dad t shirt11K/yr
  • fathers day shirts3K/yr
  • daddy tshirt6K/yr
  • funny dad tshirt6K/yr
  • dad shirt5K/yr
  • dad shirts5K/yr
  • girl dad t shirt3K/yr

Reviews and returns

What reviews say buyers love and hate about Dad Tshirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%+0.43

probably size up

Very large

the sizes run a little small

Material Quality9%−0.17

Fabric very thin polyester rayon mix

Bad material

The T-shirt material isnt cotton

Quality-Overall9%+1.16

The unfavourable tshirt quality

Whilst clearly not the best quality

sadly the tshirt quality

Thickness8%−0.13

Thin out of shape rubbish

Unlike some American shirts the applique is very thin

although the fabric is not as thick as I would have liked

Sweat Resistance3%−0.03

just feels sticky in the hot weather

I find these can be a bit sweaty

sweaty in the hotter months

Love

Quality-Overall16%+1.16

Seems well made

Excellent quality

Great quality and a fun Fathers Day gift

Size-Overall16%+0.43

gave me a snug fit

Good fit

fits as expected

Print Quality8%

great print

The printing is excellent

The print quality looks clear

Value For Money7%−0.07

Value for Money

this is good value

Good value for money

Gifting Purpose7%+1.02

Fun gift idea

The perfect gift to show appreciation

Lovely gift

Return

1.3% Return rate 89% Fixable by listing

Size-Overall79%▆██▅██

probably size up

Very large

the sizes run a little small

Quality-Overall4%█▁▁▆▁▄

The unfavourable tshirt quality

Whilst clearly not the best quality

sadly the tshirt quality

Length3%▁█▁▁▁▅
Color3%▁▁▁█▁▁
Advertised Vs Actual Product2%▁▁█▁▁▃

It is a large plasticky feeling flat printed image on the front of the t-shirt

FAQ

Common Dad Tshirt questions

Answered from the same tracked data.