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Dad Tshirt

Maybe

Search demand grew +631.7% this quarter. But shoppers spend an estimated $28K a year here, so Dad Tshirt is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£28K/yr82K searches / yr
90-day growth
+631.7%search demand this quarter
Competition
27%top-5 click share · 24 brands · 21 sellers

Flapen Score

Dad Tshirt against its category

The dotted line is the Fashion average. Past it, Dad Tshirt is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad Tshirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dad Tshirt 82K times last year and spent an estimated £28K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +631.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+631.7%
Conversion, latest week
3.0%
Market size, estimated
£28Ka year
Peak month
June21.6× the quietest month
Top search term
fathers day tshirt13K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £4.57 to £16.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.14 that is £0 to £1K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£4.57–£16.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #5,770 within Tops, T-Shirts & Shirts. It carries 183 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
15.5%
Average rank
#5,770in Tops, T-Shirts & Shirts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
183per listing
Listings tracked
81

04 · Newcomers

0 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dad Tshirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£553£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

21

Est. top-5 brand share

72%

Top 20: 98%

Est. top-5 click share

27%

Top 20: 62%

Open market

22%

  • BestaFiesta25%
  • tiorhooe16%
  • SMARTYPANTS12%
  • hohololo10%
  • Purple Print House8%
  • Getting Shirty7%

Demand

Dad Tshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 21.6×

Search terms

Top Dad Tshirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fathers day tshirt13K/yr
  • dad tshirt23K/yr
  • fathers day t shirt6K/yr
  • dad t shirt11K/yr
  • fathers day shirts3K/yr
  • daddy tshirt6K/yr
  • funny dad tshirt6K/yr
  • dad shirt5K/yr
  • dad shirts5K/yr
  • girl dad t shirt3K/yr

Reviews and returns

What reviews say buyers love and hate about Dad Tshirt

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
1.3%of orders come back
“probably size up”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dad Tshirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data