Dad Socks

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +408.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

+408.4%

Conversion, latest week

9.8%

Market size, estimated

£61Ka year

Peak month

June19.6× the quietest month

Top search term

dad socks43K searches a year

Listings sell for £6.83 on average, from £2.82 to £15.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.83 that is £683 to £2K a year per listing.

Average price

£6.83under the $15 to $100 sweet spot

Price range

£2.82–£15.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£683–£2K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #331 within Socks & Hosiery. It carries 1,321 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

96%

Out of stock, average day

8.0%

Average rank

#331in Socks & Hosiery

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,321per listing

Listings tracked

56

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months